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Can Indian Citrus crack global markets?  

India is the world’s third-largest citrus producer, yet less than 3 per cent of its output reaches global markets, revealing a stark gap between scale and export competitiveness. As international demand rises for fresh citrus, processed products, and natural ingredients, the sector has a rare opportunity to shift from volume-led domestic supply to value-driven global participation. The article examines how varietal innovation, post-harvest infrastructure, processing, and stronger market linkages can unlock this transition and position Indian citrus on premium global shelves. Authored by Azhar Tambuwala, Executive Director, Sahyadri Farms Post Harvest Care, it outlines a roadmap for building a resilient, export-ready citrus value chain.

Citrus fruits — including oranges, mandarins, limes, and lemons — are among the most valuable fruit crops worldwide. They contribute significantly to the global fresh fruit market and are a cornerstone of the juice, essential oil, and nutraceutical industries. India, with its vast climatic diversity and agricultural base, stands as the third-largest citrus producer globally, after China and Brazil. Yet, despite this scale, India’s share in global citrus trade remains modest, revealing both a challenge and a powerful untapped opportunity.

In the evolving global agri-trade landscape, where demand for high-quality, safe, and sustainably grown fruit is rising, India’s citrus industry is now at a pivotal point. A blend of technological innovation, varietal improvement, and market integration can transform the sector from being domestically driven to globally competitive.

India’s Citrus Landscape: Strengths and Structure

India cultivates citrus across over 10.8 lakh hectares, producing roughly 14 million tonnes annually. Major citrus-growing states include Maharashtra, Madhya Pradesh, Punjab, Rajasthan, Telangana, and the North-Eastern region. Among Indian citrus, the Nagpur mandarin, Kinnow (Punjab and Rajasthan), Mosambi (Maharashtra), and acid lime (Andhra Pradesh, Telangana, and Tamil Nadu) dominate production.

To read more, click: https://online.anyflip.com/unmb/lktg/mobile/index.html

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