Wednesday, 18 June 2025
The biggest retail company in Australia, Woolworths, has partnered with HyFun Foods, a well-known leader in the frozen food sector
Through this partnership, HyFun’s hash browns will be available in more than 1,000 Woolworths locations, which is a big step in the company’s global growth. The action demonstrates the rising demand for high-quality frozen foods in retail regions such as Australia and India.
HyFun will sell its well-liked hash browns and tots to Australian customers under the “Your Spud Co” brand. The brand’s worldwide goal to satisfy consumer demand for premium frozen food options is strengthened by this endeavor. Following HyFun Foods’ fruitful partnership with Walmart USA, which established the business as a dependable partner for extensive international retail operations, comes this most recent development. HyFun Foods, which is well-established in the American market, is currently using its knowledge to duplicate that success in Australia.
Kamlesh Karamchandani, Executive Director of HyFun Foods mentioned- “Our partnership with Woolworths is an exciting opportunity to bring HyFun Foods’ premium products to Australian households under the Your Spud Co brand. “
Joshua Biggs, Managing Director of Your Spud Co mentioned, “We, at Your Spud Co, have had the privilege of working closely with HyFun to launch and pioneer Indian potatoes and frozen products into the Australian market. Their commitment to high-quality products and consistent innovation has played a key role in the success of this partnership.”
Australia’s frozen food market continues to grow, driven by increasing per capita consumption and demand for convenient food solutions. By leveraging Woolworths’ extensive retail network, HyFun Foods is positioned to meet this demand effectively. This partnership not only strengthens HyFun Foods’ presence in the Australian retail market but also reinforces its standing as a global leader in the frozen food sector, paving the way for further expansion and success.
