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Nature, Sustainable Energy

Arla has issued its first green bonds to help finance the transition towards a climate-friendly future.

Arla has set an ambitious science-based climate target of reducing CO2e emissions by 30 per cent in 2030 and has an ambition of becoming carbon net zero by 2050. With a strong focus on sustainability across the entire value chain, Arla is exploring all opportunities to reduce its CO2e footprint and improve its green handprint.

Now, investors can support the transition by purchasing green bonds issued by Arla. The SEK 1.5 billion (EUR 148 million) proceeds from Arla’s green bonds will be allocated to green investments within the cooperative.

Arla has successfully issued a floating rate green bond at the Swedish bond market in Swedish kronor on May 7, 2021, at a credit margin of 0,68 per cent.

With asset managers, banks as well as insurance and pension funds in the Nordic countries as primary investors, the bonds were immediately overbooked with banks receiving bids for more than SEK 4 billion (EUR 396 million) before the issuance was closed at the announced SEK 1.5 billion.

The proceeds from the issuance will be used in accordance with Arla’s Sustainable Financing Framework, which is supported by a Second Party Opinion from Sustainalytics. Examples of how the proceeds are allocated include efficient use of biogas, water treatment and recycling, energy optimisation on Arla’s 60 production sites as well as climate checks on farms.

 

Arla has issued its first green bonds

Agro chems – Fertilizers, Agrotech

The production of IFFCO Nano Urea Liquid will commence by June of 2021

 

 World’s 1st Nano Urea Liquid is introduced for the farmers across the world by Indian Farmers Fertiliser Cooperative Limited (IFFCO) in the presence of its RGB members in its 50th annual general body meeting held online-offline mode in India.  This is an inspiration taken from the call of the Prime Minister of India for reducing the use of Urea in the soil. The Nano Urea Liquid is indigenously developed after many years of dedicated and sincere research of IFFCO’s Scientists and Engineers through a proprietary technology developed at Nano Biotechnology Research Centre, Kalol, in the tune of ‘Atmanirbhar Bharat’ and ‘Atmanirbhar Krishi’. The production of IFFCO Nano Urea Liquid will commence by June of 2021. The commercial rollout will start soon thereafter.

IFFCO Nano Urea Liquid found effective and efficient for plant nutrition. This increases the production with improved nutritional quality. It will also give a huge positive impact on the quality of underground water, very significant reduction in the global warming with an impact on climate change and sustainable development.

Translation of Nano Urea Liquid for farmers use will boost balanced nutrition program by reducing the excess use of Urea application in the soil. The excess urea causes an environmental pollution, harm soil health, and making plant more susceptible for disease & insect infestation, delayed maturity of the crop & production loss. Nano Urea Liquid make the crops stronger, healthy and protect them from lodging effect. 

IFFCO Nano Urea Liquid is now included in Fertiliser Control Order (FCO, 1985) on the basis of multi- location and multi-crop trials undertaken under National Agriculture Research System (NARS) at 20 ICAR research institutes, State Agriculture Universities and KVKs on 43 crops. To test its efficacy around 11,000 farmer field trials (FFT’s) were undertaken on more than 94 crops across India. In the recent countrywide trials conducted on 94 crops, an average 8% increase in yield has been witnessed. 

IFFCO Nano Urea Liquid is developed to replace conventional Urea and it can curtail the requirement of the same by at least 50%.  It contains 40,000 ppm of Nitrogen in 500 ml bottle which is equivalent to the impact of nitrogen nutrient provided by one bag of conventional Urea. 

 

The production of IFFCO Nano Urea Liquid

Agro Universities

KeyGene scientists will isolate high-quality, high molecular weight DNA from the Georgian grapevine variety Mgaloblishvili to be used for long-read sequencing of the genome

Valentina Ricciardi, a PhD student at the Department of Agricultural and Environmental Sciences of the University of Milan, has won KeyGene’s DNA-Day contest. KeyGene scientists will isolate high-quality, high molecular weight (HMW) DNA from the Georgian grapevine variety Mgaloblishvili to be used for long-read sequencing of the genome. 

Ricciardi hopes that obtaining the genome sequence of Mgaloblishvili will help her in finding genes that can contribute to resistance against downy mildew more quickly, thus helping to reduce the need to use fungicides in protecting grapevines against this important disease.

“The Mgaloblishvili variety is a Vitis vinifera variety that originates from Georgia in the Caucasus region, where the domestication of grapevine took place. It is known for its resistance to diseases. We have chosen Valentina Ricciardi’s submission because this grapevine variety is societally relevant and scientifically exciting to study,” said Dick Roelofs, Team leader DNA innovations, KeyGene in the Netherlands.

Senior researcher Gabriella De Lorenzis, who is supervising Ricciardi, explains how the work of the team studying the Mgaloblishvili grapevine, comprising also the Plant Pathology group represented by senior researcher Silvia Laura Toffolatti, started some 20 years ago, in a collaboration with two Georgian research partners: the Faculty of Viticulture and Winemaking, Caucasus International University, and the National Wine Agency of Georgia, both in Tbilisi.

“Mgaloblishvili is the first-ever Vitis vinifera variety found to have resistance against the imported American pathogen that is causing Downy Mildew in European grape varieties. The Georgian cultivar possesses a unique mechanism of resistance, based on pathogen recognition, ethylene signalling pathway, and both structural and chemical defences”, said Gabriella De Lorenzis.

Valentina Ricciardi explained the unique molecular properties of the Mgaloblishvili variety: “Different genes have already been found to be related to resistance, both more traditional resistance-genes, and so-called susceptibility genes. Obtaining better genome insights for this variety is therefore very promising.”

Earlier, the entire genome of the very important Pinot Noir variety was sequenced and published. De Lorenzis and Ricciardi hope that the high quality, high molecular weight DNA isolation performed by KeyGene scientists, will enable them to more quickly build the full genome of the Mgaloblishvili variety. 

“That will make it much easier to identify crucial genetic differences between the Georgian Mgaloblishvili and other important varieties. One can think of differences that are involved in disease resistance and in other important traits. It will allow us to better understand and decipher this unique reservoir of genetic variability, thus making these precious resources available to scientists and breeders” said Valentina Ricciardi.

Combining the insights into the genome of Mgaloblishvili with results of an earlier research of the Milano team, such as gene expression data and traits observations, so-called phenotypic data, will also make it possible to study the mechanisms underlying resistance traits in depth.

“In the end, we want to help to make grapevine cultivation more sustainable and more profitable, resulting in a drink many of us appreciate,” said Gabriella De Lorenzis.

KeyGene scientists will isolate high-quality, high molecular

Agro chems – Pesticides, Machinery - Pre-harvesting, R&D

It aims at evaluating targeted spraying technology to make the application of crop protection products more effective.

AGCO, a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology, announced it has entered into a proof of concept (PoC) collaboration agreement with Robert Bosch GmbH, BASF Digital Farming and Raven Industries Inc., with the objective of evaluating targeted spraying technology to make the application of crop protection products more effective and efficient by reducing crop input costs while driving farm and environmental sustainability.

To support the reduction in herbicide application, the targeted spraying PoC will focus on real-time sensing technology to make crop protection decisions. By detecting weeds in growing crops as well as on fallow ground, day or night, this technology will execute precise targeted product placement down to the individual plant level.

Coupled with AGCO’s application equipment expertise, Bosch brings capabilities in hardware, machine learning and artificial intelligence, and digital services. Xarvio Digital Farming Solutions provides an automated, real-time, in field agronomic decision-making engine for weed management and crop optimization. Raven Applied Technology is committed to sprayer efficacy and operational efficiencies that further enable precision control of chemicals for targeted spraying applications. 

The combined power of the technologies that this collaboration is focused on will empower farmers to drive greater efficiency in their operations while helping to protect the environment through reduced chemical usage in line with AGCO’s commitment to providing farmer-focused solutions to sustainably feed the environmental world.

 

It aims at evaluating targeted spraying technology

Agro Universities, Agrotech, Dairy

The milk samples will be analysed at the college and milk quality results will be conveyed through massage in testing Camp organised from 26th May to 1st June, 2021 

 

 

To create awareness among the people , College of Dairy Science and Technology (CODST), Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) is  organizing a week long “Milk Adulteration Testing Camp “from 26th May to 1st June, 2021 on occasion of World Milk Day. In this camp, milk will be tested free of cost for any adulterant present. In this camp, residents of Punjab may bring minimum 100 ml chilled raw milk samples in clean and dry glass/plastic bottles to CODST between 8 a.m. to 1.30 p.m. on these dates. The milk sample bottles should be labelled with the name and contact number of the person. The milk samples will be analysed at the college and milk quality results will be conveyed through WhatsApp or text messages on the following day.

Dr Inderjeet Singh, Vice-Chancellor GADVASU expressed his happiness that CODST took a lead in organizing Milk adulteration testing camp. This camp will create the awareness among consumers about milk he added.

He revealed that the Food and Agriculture Organization of the United Nations (FAO) selected June 1st in 2001 as World Milk Day, which celebrates the contributions of the dairy sector to sustainability, economic development, livelihoods and nutrition. The main objective of celebration of World Milk Day is to provide information about the need and importance of milk in a human being’s life.

Dr Ramneek, Dean, CODST took this initiative to generate awareness among people about the importance of quality and safety of milk.He informed that adulteration of milk by unscrupulous persons is usually done for increasing the quantity of milk, extending shelf-life, maintaining SNF and avoiding detection of sour milk, depending on the situation. Many of these adulterants may be harmful to the body.

Dr. Inderpreet Kaur, Dr. Veena N. and Dr. Nitika Goel are organizing this camp to facilitate the milk consumers to get their milk tested free of cost

The milk samples will be analysed at

AgroPolicy, Foodgrains

13% more wheat procured in comparison to corresponding period of last year

 Procurement of Wheat in ongoing RMS 2021-22 is continuing smoothly in the procuring States of Uttar Pradesh, Madhya Pradesh, Bihar, Rajasthan, Delhi, Himachal Pradesh and Jammu & Kashmir at MSP, as was done in previous seasons and till now (upto 27.05.2021) a quantity of over 400.45 LMT of Wheat has been procured (which is all time high, as it has exceeded previous high 389.92 LMT of RMS 2020-21) against the last year corresponding purchase of 353.09 LMT. About 42.36 Lakh farmers have already been benefitted from the ongoing RMS procurement operations with MSP value of Rs. 79,088.77 Crore.

On the request of Govt. of Punjab, it has been decided by the Government of India to reschedule the Wheat procurement period in Punjab from 10th April 2021 to 13th May, 2021 in place of 10th April to 31st May 2021 during RMS 2021-22, considering the fact that arrival in mandis has considerably reduced during last few days and almost all the marketable surplus has already arrived in mandis and also bearing in mind the unprecedented surge of Covid cases in Punjab in second wave.

13% more wheat procured in comparison to

R&D, Seeds

Commercial cultivation of this apple variety has been initiated in Manipur, Jammu, low lying areas of Himachal Pradesh, Karnataka Chhattisgarh, and Telangana  

A farmer from Himachal Pradesh has developed an innovative self-pollinating apple variety that does not require long chilling hours for flowering and fruit setting. This has spread to plain, tropical, and subtropical areas in various parts of India, where the temperature is as high as40 -45 ºC during summer.

Commercial cultivation of this apple variety has been initiated in Manipur, Jammu, low lying areas of Himachal Pradesh, Karnataka Chhattisgarh, and Telangana, and fruit setting has been expanded to 23 states & UTs so far.

Hariman Sharma, a progressive farmer, hailing from Paniala village of Bilaspur district, Himachal Pradesh, who developed this innovative apple variety – HRMN 99 has become a source of inspiration not only for thousands of farmers in the region but also for horticulturists of Bilaspur and other lower hill districts in the State –areas which earlier could never dream of growing apples.

From 2007 to 2012, Hariman went around convincing others that growing apple in low chilling conditions is no longer impossible. However, not much interest was evinced in the research and dissemination of the variety. Eventually, the innovative variety was scouted by the National Innovation Foundation (NIF) – India, an autonomous body of the Department of Science and Technology (DST), Government of India. NIF verified the claims of the innovator and evaluated the distinctiveness and potentiality of the variety by facilitating molecular & diversity analysis studies and fruit quality testing.

NIF also provided financial and technical support for establishing and expanding the nursery, besides aiding the registration of the variety under the Protection of Plant Variety and Farmers Right Act, 2001. During 2014-2019, the Multi-location trials of the variety in low chilling areas across the country were conducted by NIF by transplanting over 20,000 saplings at over 2,000 farmers’ fields and 25 organizations in 30 states, including Rashtrapati Bhawan. Fruit setting has been reported from 23 states, and UT’s so far. These are Bihar, Jharkhand, Manipur, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Maharashtra, Gujarat, Dadra, and Nagar Haveli, Karnataka, Haryana, Rajasthan, Jammu & Kashmir, Punjab, Kerala, Uttarakhand, Telangana, Andhra Pradesh, West Bengal, Orissa, Pondicherry, Himachal Pradesh and Delhi.

 

Commercial cultivation of this apple variety has

Foodgrains, Trade, Transportation

APEDA assisted Udaya Agro Farm plans to increase volume of exports of ‘village rice’ in the coming months. 

In a major boost to India’s non-basmati rice exports potential, two consignments 4.5 MT of patented ‘village rice’ sourced from Kumbakonam, Thanjavur district, Tamil Nadu by a start-up Udaya Agro Farm was exported to Ghana & Yemen via air & sea routes.

Enriched with protein, fibre, and a variety of minerals, ‘village rice’ is sourced directly from farmers of Thanjavur, also known as rice bowl of Tamil Nadu. APEDA assisted Udaya Agro Farm plans to increase volume of exports of ‘village rice’ in the coming months.

During the 2020-21, the shipment of non-basmati rice witnessed an impressive spike. The non-basmati rice exports were Rs 35,448 crore (4796 US$ Million) during April-March, 2021 against Rs 14,400 crore (2020 US$ Million) reported during April-March, 2020 period. The exports of non-Basmati have witnessed a growth of 146 per cent in Rupee terms and 137 per cent $ terms in 2020-2021.

Earlier this month, a consignment of rice was exported from the Paradip International Cargo Terminal, Odisha to Vietnam. This was for the first time in recent years, non-basmati rice was exported from Paradip Port.

In March, 2021, the first consignment of ‘red rice’ from Assam was exported to the USA. Iron rich ‘red rice’ is grown in Brahmaputra valley of Assam, without the use of any chemical fertilizer. The rice variety is referred as ‘Bao-dhaan’, which is an integral part of the Assamese food.

Non-basmati rice exports to African and Asian countries are undertaken from various ports of India such as Kakinada, Vishakhapatnam, Chennai, Mundra and Krishnapatnam. Paradip will soon emerge as one of the major rice-exporting port of the country.

The sharp spike in rice exports especially during a phase where globally the COVID19 pandemic has disrupted supply changes many commodities, has been attributed to the government taking prompt measures to ensure exports of rice while taking all the COVID19 related safety precautions.

 

APEDA assisted Udaya Agro Farm plans to

Agrotech, Water

The filter will protect irrigation systems against clogging caused by organic contaminants, and enable growers to more uniformly irrigate crops.

 

 

  Israel based company, Netafim, the global leader of precision irrigation solutions and agricultural projects, announced the launch of its AlphaDisc™ filter. The filter will protect irrigation systems against clogging caused by organic contaminants, and enable growers to more uniformly irrigate crops, leading to better productivity, cost savings and peace of mind. Researched and developed in partnership over the last five years with Amiad, a leading global producer of water treatment and filtration solutions, AlphaDisc™ provides the ultimate in irrigation system protection with its combination of precise depth filtration, substantial capacity to contain dirt and a unique easy-to-scale modular design that helps manage changing flow rates and water quality needs. All this is monitored by a first of its kind remote sensing system and algorithms that provide farmers with online data and insights.

Up to 70 per cent of water used for agriculture is surface water from reservoirs, lakes, canals, and ponds, containing considerable amounts of algae and other organic contaminants that significantly increase the risk of clogging. With water quality constantly deteriorating due to climate change, pollution, and the growing usage of reclaimed water, growers have an increasing need for effective filtration to prevent full and partial clogging and to protect their irrigation systems for sustainable long-term performance.An effective filtration system gives growers an added edge to help them improve growing conditions, reduce the risk of clogging and increase crop yield with full peace of mind in the water supply.

Netafim CEO Gabriel (Gaby) Miodownik said, “AlphaDisc™️ helps growers adapt to changing conditions and stay productive through the efficient use of available surface water. AlphaDisc™ ensures a sustainable and reliable clean water supply, protecting the future of agriculture.”

“AlphaDisc™ represents a new generation of high-tech filtration systems that protect irrigation systems while offering performance data measurement so growers can precisely monitor and control their valuable resources,” said Dror Negbi, Global Filtration Product Manager, Netafim. “Through our partnership with Amiad, we have developed an innovative product that delivers high-quality water and enables growers to maximize an increasingly limited resource.”

The filter will protect irrigation systems against

Agrotech

Partners with local governments, NGOs to safeguard communities during the pandemic

Global agriculture company Corteva Agriscience is collaborating with local governments and non-profit organisations (NGOs) to fight against the pandemic. Keeping in line with its CSR goals to safeguard the community and to address urgent needs, Corteva is serving more than 2000 patients every day at 13 COVID care centres in Delhi, Hyderabad, Bengaluru, Kolkata, Ranchi, Lucknow, Savli and other cities in India.

These COVID care centres are set up in hospitals in some locations; others are set up as dedicated quarantine/isolation centres equipped with oxygen facilitated beds, 24X7 doctor consultation, nursing staff and access to ambulance facilities.

Rahoul Sawani, President South Asia, Corteva Agriscience said – “With the severity of the second wave of COVID-19, we see an important role for us in supporting communities in overcoming challenges. The COVID care centres we have supported contribute to the ramping up of much needed holistic medical assistance capacity. As a company whose purpose is to enrich lives, we are fully committed to continuing prioritising the health and wellbeing of our employees, customers and the communities we serve.”

Corteva is committed to establishing a 160 LPM oxygen plant in Morena district of Madhya Pradesh to supplement the rising need for emergency medical oxygen in the region.

The company, in collaboration with The Global FoodBanking Network (GFN), has pledged to match employee donations of up to $25,000 to support Zomato Feeding India and No Food Waste India. This grant will help extend support to marginalised communities with nutritious food during these difficult times.

Since the onset of the pandemic, Corteva has been working with NGOs and government bodies to safeguard farmers as they continue to work in the fields to ensure a seamless supply chain. The company continues to provide PPE kits, food packets and medical facilities to the affected communities.

Corteva is also supporting employees and their families impacted by the virus. The company has set up a volunteer group of about 100 employees who have been trained to facilitate emergency procedures. These volunteers connect with affected employees and their families to help them secure hospital beds, oxygen cylinders etc. This helps in enhancing the effectiveness of the emergency response. 

Partners with local governments, NGOs to safeguard

AgroPolicy, Oilseeds, Pulses

Having MSP value of Rs 3,658.94 Cr it benefitted 4,16,126 farmers across the country

Upto 26.05.2021, the Government through its Nodal Agencies has procured 6,99,015.49 MT of Moong, Urad, Tur, Gram, Masoor, Groundnut Pods, Mustard Seed and Soyabean having MSP value of Rs 3,658.94 Crores benefitting 4,16,126 farmers in Tamil Nadu, Karnataka, Andhra Pradesh, Madhya Pradesh, Maharashtra, Gujarat, Uttar Pradesh, Telangana, Haryana and Rajasthan under Kharif 2020-21 and Rabi 2021.

  For other States/UTs, approval will also be accorded on receipt of proposals for the procurement of Pulses, Oilseeds and Copra under PSS, so that procurement of FAQ grade of these crops can be made at notified MSP for the year 2020-21 directly from the registered farmers if the market rate goes below MSP during the notified harvesting period in the respective States/UTs by the Central Nodal Agencies through State, nominated procuring agencies

Based on the proposal from the States, approval was accorded for procurement of 107.37 LMT of Pulse and Oilseeds of Kharif Marketing Season 2020-21 & Rabi Marketing Season 2021 for the States of Tamil Nadu, Karnataka, Maharashtra, Telangana, Gujarat, Haryana, Madhya Pradesh, Uttar Pradesh, Odisha, Rajasthan and Andhra Pradesh under Price Support Scheme (PSS). 

 

 

 

Having MSP value of Rs 3,658.94 Cr

AgroPolicy, Interaction, Trade

The three days VTF displays India’s unique fruits, vegetables, and floricultural products sourced from various regions for the global importers.

To boost the export potential of India’s agricultural and processed food products during the COVID19 pandemic, the second virtual trade fair (VTF) for horticultural produce organised by APEDA was inaugurated on May 27, 2021.

The three days VTF (May 27-29, 2021) display India’s unique fruits, vegetables and floricultural products sourced from various regions for the global importers. There are more than 471 exhibitors or exporters who have displayed their products in the virtual platform. 

The exhibitors or exporters of fresh vegetables, fresh mangoes, fresh pomegranate and grapes and other fresh fruits have showcased their products for their global importers. Visitors from India, Singapore, the United States, Australia, United Kingdom, Nigeria, Bahrain, Israel, Suriname, Afghanistan, Japan, Iceland, Maldives and Brunei have already participated in the VTF.

Because of COVID19 related restrictions on physical travel and trade, APEDA has initiated the concept of VTF for sustaining India’s agricultural and processed food products exports and also exploring new markets for expanding export footprints.

At VTF, the exporters and importer meetings were held with no interruption via audio as well as video sessions. The fair provided the facility workshops, product launches, live streams and webinars. The virtual meet facilitated private meetings as well as personalized meetings.

The online interactions between exporters and importers and data exchanged during such interaction were secured and could be accessed only by the parties concerned.

Such virtual events also provide cost-effective and productive platforms where the buyers and sellers could negotiate or discuss trade face to face giving a feel of real time exhibitions or fairs.

The three days VTF displays India’s unique

Agrotech, Start ups, Supply Chain

FarmERP aims to make its services and the platform as a whole exceptionally comprehensive for stakeholders across the agricultural value chain

FarmERP, a brainchild of Shivrai Technologies (a 25-year-old formidable AgTech organisation in India) aims to make its services and the platform as a whole exceptionally comprehensive for stakeholders across the agricultural value chain.

The brand has taken its offerings to a multitude of countries, contributing nationally, as well as on an international level. They received their first round of external funding from a Singapore-based organisation at the end of the year 2019. Since then, they have expanded to numerous countries where they have deployed this globally tested and trusted digital agriculture platform. Now, they are collaborating with several national and international research programs, and policy-making organisations to further their main mission of making the industry profitable and predictable.
 
FarmERP is best-known for their project of ‘Uberization of Agriculture for smallholder vegetable growers’, a notable contribution to the space of Indian agriculture. FarmERP is partnering with international funding and research organisations in places like Africa, Ecuador, Bangladesh to work along with respective partners to help uberize smallholder growers of those regions.
 
Recently ventured into the big farms of geographies like Sri Lanka, France, UAE, Nigeria, Kenya, Vietnam, Ethiopia, Sudan, Indonesia, and several others, the brand is being noticed by large agribusinesses, medium to large size plantations, packaging & exporters and contract farming companies around the globe, increasingly as a ‘necessity’ in their daily agronomic and post-harvest practices.

FarmERP recently launched specialised and customised ‘packs’ designed for their consumers. These packs that are offered over SaaS, are curated for various stakeholders within the agricultural industry and are customizable as per the clients’ requirements.
 

FarmERP aims to make its services and

Agrotech, Finance, Oilseeds

One of the fastest growing edible oils and food products company, BL Agro aims at multi-fold increase of its Rs. 2500 crores turnover. 

  BL Agro Industries Limited, Rs 2500 crore edible oils and food Products Company in India, is on an aggressive expansion mode, with extensive brand endorsements, to reach out to its target audience. The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its expansive marketing plans for the fiscal year 2021-22. The company would be investing in a media mix, of mainline, digital and innovative media vehicles lead by Television, to create brand positioning resulting in consumer awareness and demand of BL Agro’s products across India.

“Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies” said Ashish Khandelwal, Managing Director, BL Agro. 

“To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs. 150 crores for the current year. With a vision to contribute in nation’s agri-economy, we would be channelizing our capacities through manifold approach to reach out to the maximum audiences”, added, Ashish.

 “BL Agro’s brands include ‘Bail Kolhu’ a 50-year-old brand and ‘Nourish’, that have envisioned the growing need for adding nutrition to consumer’s daily food habits. The company recently on-boarded Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands, says, Richa Khandelwal, Brand Spokesperson, BL Agro.

“The entire range of BL Agro’s products are for all age groups, across different stratas of society, and therefore it is imperative to be on every media. Television still holds the maximum mileage, where our spending would be close to 60%, followed by the print/radio/OOH, digital and online media and other media such as PR and influencer marketing”, added, Richa.  

BL Agro produces nutritionally well balanced and superior quality food products, consistently, by using state-of-the-art technology that provides substantial support to nation’s farmers. The company has a wide portfolio of food products and rely on agricultural value chains to procure raw materials at scale thus boosting farmer income. The company also aims at empowering farmers and driving long-term growth through creation of infrastructure to support the agri-industry.

 

One of the fastest growing edible oils