CropLife India collaborated with EFFORT, an association working with farmers towards their empowerment
CropLife India, an association of 15 R&D driven member companies, was awarded for Commendable Work for Changing Public Perception in India in India Chem 2021; an event jointly organized by the Department of Chemicals and Petrochemicals, Government of India and Federation of Indian Chambers of Commerce & Industry (FICCI).
The award was conferred for the farmers’ education drive on the use of Personal Protective Equipment, which went into digital mode during lockdown measure put for Covid-19. The award was presented by Mansukh Mandaviya, Hon’ble Minister of State (Independent Charge), Ministry of Ports, Shipping and Waterways & Minister of State, Ministry of Chemicals & Fertilizers, in the presence of Yogendra Tripathi, Secretary, Department of Chemicals & Petrochemicals, Ministry of Chemicals and Fertilizers, Government of India.
Through the project, CropLife India made PPE Kits easily available at retail outlets for farmers with member companies’ distribution channels. CropLife India collaborated with EFFORT, an association working with farmers towards their empowerment; to raise awareness on the responsible and safe use of Crop Protection Products along with usage of Personal Protective Equipment.
The campaign around PPE focussed not only on educating the farmers but helped in mitigating the risk of unsafe handling of crop protection products and empower them and their families towards achieving safety and security. The retail model ensures that the importance and use of PPE is promoted every time the farmer purchases Crop Protection Products.
