ITC’s Choupal Saagar will facilitate brand visibility and engagement for JK Tyre’s product range with rural customers. 

JK Tyre and Industries has announced a collaboration with the e-Choupal network operated by ITC in the rural areas. According to the pact, JK Tyre will leverage the network of Chaupal Sagar in Madhya Pradesh, Maharashtra and Uttar Pradesh, according to a joint statement by the JK Organisation firm and ITC. The Company also added this is first-of-its-kind comprehensive endeavour undertaken by a tyre manufacturer in India

’This partnership is aimed at expanding presence in the rural markets through ground level 360 degrees engagement. JK Tyre will engage at the Choupal Sagaars -ITC’s integrated rural services hubs across the three states in a phased manner”, said the company in statement.

 ITC’s Choupal Saagar will facilitate brand visibility and engagement for JK Tyre’s product range with rural customers. “Our association with ITC’s e-Choupal will further help in reaching out and engaging with the hinterland customers which in turn will help us understand and serve them better”, said Srinivasu Allaphan, Director (Sales and Marketing) JK Tyre and Industries.