Every fruit to have a QR code tracing the farmer, source and journey of the fruit
INI Farms, India’s leading farm to home ag-tech fruit brand announced its entry into e-commerce through the launch of its website, ‘Kimaye.com’. The company will now deliver its range of fresh fruit products directly from the farm to the consumer’s doorsteps across pin codes in Mumbai. Kimaye is also offering free shipping and same-day delivery services for its products.
The company offers a product range that includes fresh fruits such as Pomegranates, Bananas, Blueberries, Kiwis, Grapes, Apples, Pears, as well as ready-to-eat fresh cuts range and fruit combos. All Kimaye products go through multiple quality checks that adhere to global standards, integrated into a contamination-free supply chain that ensures minimum handling and maximum hygiene. Each Kimaye fruit also carries a dynamic QR code sticker that consumers can scan with their smartphones, allowing them to track the product from farm to home, enabling 100 per cent transparency for the products.
Speaking on the launch of Kimaye’s online platform, Pankaj Khandelwal, Chairman and Managing Director, INI Farms said “We are delighted to foray into e-commerce with Kimaye’s dedicated online platform. Given the situation we are in today, people are increasingly becoming conscious of their health and the safety of the food they consume. At INI Farms, our aim is to provide fruits that meet international safety standards to the customers in India, now from the comfort of their homes. We believe in being transparent about our best practices at every stage of growing, sourcing, packaging, and delivery, to ensure that we continue to build our customer’s trust in Kimaye fruits.”
INI Farms will continue to grow its footprint in India through expansion of its e-commerce operations in more cities and pin codes in the coming months, as well as increase its product portfolio.
Recently, INI Farms rolled out a QR code based origin traceability feature for all its fruits in the international and domestic market under the technology program called “FruitRoute”.
The company follows the most stringent global environmental and health norms such as Global G.A.P, by controlling use of pesticides and chemicals, making it among the most reliable and consistent suppliers of good quality bananas and pomegranates from India.
