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Environment, Industry Reports / Analysis, Nature, Organic, Sustainability

By leveraging innovative solutions and advanced technologies, how the partnerships seek to drive the adoption of sustainable agricultural practices among Indian farmers, contributing to a greener and more sustainable future.

In a significant development for the regenerative agriculture sector, IITM Pravartak and WayCool Foods have joined forces to create the Regenerative Agriculture tech stack. This collaboration, which brings together the expertise of IITM Pravartak and the deep industry knowledge of WayCool Foods, aims to revolutionise farming practices in India and establish a robust ecosystem for regenerative agriculture. By leveraging innovative solutions and advanced technologies, the partnership seeks to drive the adoption of sustainable agricultural practices among Indian farmers, contributing to a greener and more sustainable future.

Increased consumer awareness and government initiatives promoting sustainable agriculture have fuelled the global growth of regenerative farming practices. According to a report by BlueWeave Consulting, the global regenerative agriculture market is projected to expand at a CAGR of 14.6 per cent between 2023 and 2029, reaching a value of  $21.03 billion by the end of the decade. This growth is driven by the rising demand for organic food and the recognition of the environmental challenges associated with traditional farming methods. India’s agricultural sector is also embracing regenerative agriculture, as evidenced by government commitments.

The Union Budget 2023, outlines plans to support one crore farmers in transitioning to natural farming, over the next three years, along with the establishment of 10,000 Bhartiya Prakritik Kheti Bio-Input Resource Centres for promoting organic farming. A NITI Aayog report estimates that 2.5 million Indian farmers are already implementing regenerative agricultural techniques. With projections of expanding organic farming to 20 lakh hectares in the next five years, and 12 lakh hectares falling under the Bharatiya Prakritik Krishi Paddhati Programme (BPKP), regenerative agriculture is poised to play a significant role in India’s agricultural landscape.

Awareness of the environmental impact of traditional farming methods has grown among farmers, thanks to training programmes conducted by extension agencies, non-governmental organisations (NGOs), and agritech companies. Moreover, advancements in technology are facilitating the implementation of restorative practices and efficient resource management, further bolstering the prospects of sustainable agriculture. With long-term benefits and potential for positive impact, regenerative agriculture is set to reshape India’s agricultural practices in the coming years.

Against this backdrop, the collaboration between Indian Institute of Technology Madras (IITM) Pravartak and WayCool Foods stands as a pioneering initiative. By combining their respective strengths and knowledge, they aim to enhance the offerings for farmers under IITM’s Regenerative Agriculture Sustainable Architecture (RASA) tech stack. The partnership will provide farmers with cutting-edge technical solutions, domain expertise in the agri supply chain, and knowledge dissemination about sustainable agri-practices. Through this collaboration, IITM Pravartak and WayCool Foods aspire to empower Indian farmers with advanced technologies and proactive measures to combat climate change, paving the way for a more sustainable and resilient agricultural sector.

Through this newly signed MoU, WayCool Foods will provide technical solutions for seeding and expansion of the RASA stack. It will also offer its domain knowledge of the agri supply chain – from soil to sale and further strengthen the design and structuring of the agri-stack. 

Karthik Jayaraman, Managing Director of WayCool Foods, emphasised, “This partnership with IITM Pravartak will further boost our continuing efforts towards driving adoption of regenerative agriculture amongst Indian farmers. Our on-field experience has demonstrated commercial benefits to farmers when they adopt regenerative agri practices thereby improving their income and profitability. IITM Pravartak’s RASA Stack is one of the country’s best-in-class and comprehensive agri-stacks for regenerative farming. We are confident that synergies between WayCool Foods and IITM Pravartak will provide farmers with access to the most advanced technologies equipping them to take proactive measures to combat climate change as Indian farmers prepare to feed the world.”

To read more click on: https://agrospectrumindia.com/e-magazine

By leveraging innovative solutions and advanced technologies,

Agrotech, Company News, India, Start ups, Supply Chain

Through this MoU, WayCool Foods will provide technical solutions for seeding and expansion of the IITM Pravartak’s RASA stack.

WayCool Foods, India’s largest food & agri-tech platform, entered into a strategic partnership with IITM Pravartak to expand the offerings for farmers under IITM’s RASA (Regenerative Agriculture Sustainable Architecture) tech stack. WayCool Foods, with its deep knowledge and on-ground expertise, will further enhance the agri-stack by providing innovative agri-focused solutions to create a strong ecosystem for regenerative agriculture in India. The MoU signed in the city will also enable both, WayCool Foods and IITM Pravartak, to synergise their offerings for the benefit of the farmers by helping them move towards a sustainable model of agriculture.

Through this newly signed MoU, WayCool Foods will provide technical solutions for seeding and expansion of the RASA stack. It will also offer its domain knowledge of the agri supply chain – from soil to sale and further strengthen the design and structuring of the agri-stack. The partnership will also aim to accumulate and disseminate knowledge amongst farmers about sustainable agri-practices.

Commenting on the occasion, Karthik Jayaraman, Managing Director – WayCool Foods, said, “Partnership with IITM Pravartak will further boost our continuing efforts towards driving adoption of regenerative agriculture amongst Indian farmers. Our on-field experience has demonstrated commercial benefits to farmers when they adopt regenerative agri practices thereby improving their income and profitability. IITM Pravartak’s RASA Stack is one of the country’s best-in-class and comprehensive agri-stacks for regenerative farming. We are confident that synergies between WayCool Foods and IITM Pravartak will provide farmers with access to the most advanced technologies equipping them to take proactive measures to combat climate change as the Indian farmer prepares to feed the world.”

IITM Pravartak developed and built The RASA Tech Stack in 2022. The tech-stack will aid the farmers in monitoring and fine-tuning their cultivation and harvest process proactively to realise maximum benefits. The stack will comprehensively address the entire Farm-to-Kitchen cycle, including pre-cultivation, cultivation, harvest, storage/shipment, marketing, and payment.

“We are thrilled to collaborate with WayCool Foods on this exciting initiative, which forms the basis of our economy,” said IITM Pravartak CEO, Dr M.J.Shankar Raman. “Through this collaboration, we hope to create innovative solutions that can address some of the key challenges faced by the farming and agriculture industry today. By leveraging sensor technology and data science techniques, we believe we can help improve crop yield, reduce waste, and increase farmers’ income. This will also create new opportunities for growth and innovation in this space.”

Through this MoU, WayCool Foods will provide

Agrotech, Company News, India, Supply Chain

Partnership aims to provide Indian farmers with access to premium products and solutions via a unified platform.

Bayer, a global enterprise with core competencies in the life science fields of agriculture and healthcare, has entered a Memorandum of Understanding with WayCool, one of India’s largest Food and Agritech companies, as a strategic partner to deliver end-to-end holistic solutions to smallholder farmers in India. The strategic collaboration aims to provide Indian farmers with access to premium products and solutions via a unified platform and personalized advice, with the goal of establishing and implementing a sustainable crop production model. Through Bayer’s Better Life Farming Centers and Farmer Producer Organisations, smallholder farmers will be able to access timely crop advisory, transfer of good agricultural practices and WayCool’s full stack services.

The collaboration between Bayer and WayCool aims to expand their network of farmer partners and facilitate the establishment and implementation of a sustainable crop production model. By providing customized services at the Better Life Farming Centers, the partnership will bring economic benefits to all stakeholders and enable farmers to achieve optimal price realization of their output. It represents a strategic alliance to create a sustainable and prosperous future for farmers in India.

Bayer and WayCool have identified three key focus areas to support the farming community in India through their strategic collaboration. The first is a phydigital platform that offers one-stop solutions, the second is the economic benefits derived from the Food Value Chain partnership, and the third is the use of Bayer’s Better Life Farming Centers and Farmer Producer Organisations. WayCool’s farmer engagement business arm, “Outgrow,” will leverage a digital application to provide farmers with solutions and services, while the on-ground network will be mobilized through WayCool’s Outgrow Network Partners across Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, as well as Bayer’s Better Life Farming Centers across the country. Further, WayCool will provide market linkages to help smallholder farmers get better prices for their produce.

Speaking on the partnership, Simon-Thorsten Wiebusch, Country Divisional Head – Crop Science Division of Bayer for India, Bangladesh & Sri Lanka, said, “Digitization of the complete value chain is a key enabler of advancing agriculture in India and a primary goal of the Crop Science Division at Bayer. To be able to offer these services to an expanded smallholder farmer base across the country and delivering greater value to them through a capable partner like WayCool will only bring us a step closer to this critical objective.”

Commenting on the MoU, Sanjay Dasari, Co-founder, WayCool, said, “As India progresses towards climate-smart agriculture, and achieving food security, the problem of rising temperatures and pest infestation is a significant challenge for farmers today in crop cultivation. This often leads to a loss in yield and productivity. Recognizing this pain point, we are extremely happy to partner with Bayer and aid the Indian farming community in this fight. Together we hope to support the creation of efficient and climate resistant food ecosystems, in line with our vision to transform the food-supply chain from farm to fork.”

Partnership aims to provide Indian farmers with

Agro chems – Fertilizers, Company News, India, Start ups, Supply Chain

As per MoU, WayCool will list and promote Yara’s products amongst Outgrow Network Partners and share Package of Practices for 20 crops.

 India’s leading food & agri-tech platform, WayCool, announced the extension of its Agri-input portfolio by adding the sale of nutrition & nitrogen fertilizers to its AI-driven ‘phygital’ farmer engagement platform, Outgrow. As part of this move, WayCool has entered a strategic partnership with Yara India, the world’s largest nitrogen fertilizer producer. The partnership aims to offer superior crop nutrition while facilitating chemical and environmental solutions that have minimal impact on soil health and drip irrigation systems, to enhance overall crop productivity. As part of the MoU, WayCool will list and promote Yara’s products amongst Outgrow Network Partners and share Package of Practices for 20 crops.

Commenting on the occasion, Sanjay Dasari, Co-founder, WayCool Foods, said, “Against the backdrop, where food security is a global concern, India and Indian farmers have a pivotal role to play. WayCool is transforming the entire food supply chain to a demand-driven one making it profitable for them. We welcome Yara India to WayCool’s partner family in contributing to this mission. We believe this strategic partnership will be the final piece of WayCool integrating the food value chain puzzle, making us a comprehensive soil-to-sale organization.”

Adding to this, N Sendhil Kumar, Head – Outgrow & Farmer Engagement, WayCool Foods, said, “We welcome Yara India to WayCool’s partner network. This partnership will enable our farmers to access the best global practices and existing Indian practices. As part of the MoU, Yara India products will be available to our wide network of over 200,000 farmers, and over 100 Outgrow Network Partners across various locations in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Maharashtra. Further, our farmer network will have access to a Package of Practices for 20 crops.”

“At Outgrow, we ensure next-gen tech and know-how accessible to farmers, and have successfully demonstrated how natural farming adds to profitability. This partnership with Yara India adds-on to our comprehensive offering by making responsible farm inputs available as well”.

On the partnership, Sanjiv Kanwar, Managing Director, Yara South Asia said, “We at Yara India aim to achieve climate neutrality and decarbonize agriculture in the coming years, while also favorably impacting farmer diversity. With this shared vision, we are delighted to partner with WayCool, who are working towards transforming India’s food economy besides being meticulous about the footprint they create, and we are certain that this association will make agriculture sustainable and fruitful.”

As per MoU, WayCool will list and

Agrotech, Company News, Start ups, Supply Chain

Its bouquet of brands – L:exotique, Dezi Fresh, Censa and SV Agri grab attention

Charting India on the global grandstand, Chennai-based Waycool Foods, India’s leading food and agri-tech platform, pavilioned at the Asia Food Logistica 2022, in Bangkok today. Inspired by the banyan tree, Indian carvings and true-colour themed pavilion personified the Indian culture and value system that WayCool has imbibed. With the most comprehensive tech stack in food, WayCool showcased its robust supply chain, armed by its bouquet of brands – L’exotique, Dezi Fresh, Censa and SV Agri.

Asia Fruit Logistica 2022, is Asia’s number one international trade show for fresh fruits and vegetables. It comprises the cumulative fresh produce industry value chain along with service support companies, as well as the latest, innovative products and ideas. The platform also presents a unique opportunity to develop new business, build quality networks and gain a plethora of information about the current market while emphasizing on shared origins, values, and technical solutions of diverse brands.

Inviting over 10,000 quality buyers and trade visitors from around 70 countries, and more than 420 exhibitors from 42 countries, the convention witnessed the company’s immense potential in harnessing AI, machine learning and robotics to redefine the journey of food from soil to sale.

Commenting on the occasion, Karthik Jayaraman, Co-Founder & Managing Director, Waycool Foods, said, “As India’s largest food and Agritech platform, we are extremely delighted to present India’s strength to address global food security concerns, as well as build strategic partnership to help global food companies get inroads to massive Indian consumer market. It was also an opportunity for the global food ecosystem players to witness WayCool’s efforts, tech, along with the impact our brands have created. Integrating physical and digital worlds through our business model, we strive to create a dynamically sustainable change in the ways food is procured and distributed by leveraging the power of technology. This platform is key to India and our company’s visibility in the global arena, and we are certain that the venture will further drive foreign investments to our country and help scale the food industry whilst cementing our presence overseas as well.”

Its bouquet of brands – L:exotique, Dezi

Agro Universities, Agrotech, Company News, India, Start ups

Repository of over 125 crop-specific Package of Practices will be available on WayCool’s Outgrow App

Chennai based WayCool Foods, India’s leading food and agri-tech platform has entered into a collaborative partnership with the esteemed University of Horticultural Sciences, Bagalkot (UHS-B) to create awareness and support farmers to implement Package of Practices (POPs). Harnessing the tech prowess of WayCool, the recently inked MoU will bring together a rich repository of 125+ Crop specific PoPs under one platform – Outgrow App, making it easier for farmers to access the information at their fingertips.

The MoU also establishes scope for installing Outgrow’s AI-based weather stations at the grape orchard of UHS-B under the National Agricultural Higher Education Program where collaborative research and training programmes will be conducted. Students of the University will also benefit from live demonstrations at Waycool’s ‘Outgrow Agricultural Research Station’ (OARS) – a model farm located near Hosur, Tamil Nadu for research purposes.

In addition to this, the partnership also aims to nurture the future talent pool in the agriculture sector by offering internship opportunities. As part of the MoU, students will also be offered training and Certification Programme for Outgrow Crop Advisors and Outgrow Network Partners.

Commenting on the partnership, Sendhil Kumar, Head Outgrow & Farmer Engagement – Waycool said “UHS-B has built a large body of work that will benefit the farming community in a big way. Through this collaborative partnership, we want to bring in our technology edge and make the information accessible to farmers at the touch of a button. Our AI based engagement platform, Outgrow has the existing tech infrastructure and we want to further enhance it with the addition of this PoP digitization. I am confident that this move will benefit many farmers and help them make better crop decisions, making agriculture profitable and sustainable.”

Adding to this, Dr T B Allolli , The Registrar, University of Horticulture Sciences, Bagalkot, said “We are thrilled that our institutions’ rich work in the PoP space will now be available to all farmers across the state and country, making it easy to access for them. Our students also get a great opportunity to work with some of the best minds in the industry through this MoU and get hands-on experience.”

Repository of over 125 crop-specific Package of

Company News, Start ups

The Grand Indian Food Flag Installation consisted of various varieties of vegetables weighing approx 20 tons as a part of Har Ghar Tiranga Campaign.

 In commemoration of the 75th Independence Day – Azaadi ka Amrit Mahotsav, food and agri-tech platform WayCool Foods, created a first-of-its-kind food flag installation spread approx 7632 sq.ft near its Distribution Centre at Kannamangala, Bangalore. The food flag was symbolic of India’s successful transformation from a food scarce to a food surplus nation and a journey to become a food powerhouse for the world. It is also one of the largest producers of fruits and vegetables in the world. The fruits and vegetables being used in the creation of the flag were distributed to The Akshaya Patra Foundation immediately after the event. A refreshing takes on the Har Ghar Tiranga Campaign, WayCool successfully recreated the tri-colors of the flag with a fine selection of grown-in-india fresh produce like carrots, radishes, green okra, beans, capsicum, as well as value added products such as Potato flakes, and more. Over 20 tonnes and various varieties of fresh produce were used, this showcasing India’s incredible versatility and diversity of agricultural output The saffron was represented by carrots, radishes and potato flakes forming the white & the flag was given a magnificent finish of green with capsicum, beans and ladies finger (green okra).

The company also used its storage and handling technologies to ensure that not a single gram of the produce used in the display was wasted, and the produce was handled with the best hygiene practices. The produce was then donated to Akshaya Patra Foundation. One of the largest Food Flags created, the company also ensured that it fed the needy with near to zero food wastage.

The Grand Indian Food Flag Installation consisted

Agrotech

Key utilities featured are mandi prices, automated soil labs, crop health

WayCool Foods has launched its next-gen Ai powered ‘Outgrow App’. The App will provide comprehensive advisory and personalised solutions in Tamil, Kannada, Telugu, Hindi, Marathi, and English languages. With the Outgrow App, WayCool aims to assist small, medium, and marginalised farmers to increase their income and profitability. The app during its launch phase will support farmers based in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh and Telangana offering a boutique of services, mandi prices, automated soil testing facilities, Crop Health.

Sendhil Kumar, Head Farmer Engagement & Outgrow, WayCool Foods said, “Outgrow App is a go-to-platform for real-time Mandi prices, crop health, automated soil testing, and holistic farm advisory on fingertips. We are also planning to add financial assistance services, farm inputs, procurement services to the app in subsequent phases. Farmers can download the Outgrow APP for free from the google play store”. 

Karthik Jayaraman, MD, WayCool Foods said, “This is a major step towards our mission to build the world’s most comprehensive tech stack in the food economy. Outgrow App will lessen the digital divide that exists today.”

Key utilities featured are mandi prices, automated