By leveraging innovative solutions and advanced technologies, how the partnerships seek to drive the adoption of sustainable agricultural practices among Indian farmers, contributing to a greener and more sustainable future.
In a significant development for the regenerative agriculture sector, IITM Pravartak and WayCool Foods have joined forces to create the Regenerative Agriculture tech stack. This collaboration, which brings together the expertise of IITM Pravartak and the deep industry knowledge of WayCool Foods, aims to revolutionise farming practices in India and establish a robust ecosystem for regenerative agriculture. By leveraging innovative solutions and advanced technologies, the partnership seeks to drive the adoption of sustainable agricultural practices among Indian farmers, contributing to a greener and more sustainable future.
Increased consumer awareness and government initiatives promoting sustainable agriculture have fuelled the global growth of regenerative farming practices. According to a report by BlueWeave Consulting, the global regenerative agriculture market is projected to expand at a CAGR of 14.6 per cent between 2023 and 2029, reaching a value of $21.03 billion by the end of the decade. This growth is driven by the rising demand for organic food and the recognition of the environmental challenges associated with traditional farming methods. India’s agricultural sector is also embracing regenerative agriculture, as evidenced by government commitments.
The Union Budget 2023, outlines plans to support one crore farmers in transitioning to natural farming, over the next three years, along with the establishment of 10,000 Bhartiya Prakritik Kheti Bio-Input Resource Centres for promoting organic farming. A NITI Aayog report estimates that 2.5 million Indian farmers are already implementing regenerative agricultural techniques. With projections of expanding organic farming to 20 lakh hectares in the next five years, and 12 lakh hectares falling under the Bharatiya Prakritik Krishi Paddhati Programme (BPKP), regenerative agriculture is poised to play a significant role in India’s agricultural landscape.
Awareness of the environmental impact of traditional farming methods has grown among farmers, thanks to training programmes conducted by extension agencies, non-governmental organisations (NGOs), and agritech companies. Moreover, advancements in technology are facilitating the implementation of restorative practices and efficient resource management, further bolstering the prospects of sustainable agriculture. With long-term benefits and potential for positive impact, regenerative agriculture is set to reshape India’s agricultural practices in the coming years.
Against this backdrop, the collaboration between Indian Institute of Technology Madras (IITM) Pravartak and WayCool Foods stands as a pioneering initiative. By combining their respective strengths and knowledge, they aim to enhance the offerings for farmers under IITM’s Regenerative Agriculture Sustainable Architecture (RASA) tech stack. The partnership will provide farmers with cutting-edge technical solutions, domain expertise in the agri supply chain, and knowledge dissemination about sustainable agri-practices. Through this collaboration, IITM Pravartak and WayCool Foods aspire to empower Indian farmers with advanced technologies and proactive measures to combat climate change, paving the way for a more sustainable and resilient agricultural sector.
Through this newly signed MoU, WayCool Foods will provide technical solutions for seeding and expansion of the RASA stack. It will also offer its domain knowledge of the agri supply chain – from soil to sale and further strengthen the design and structuring of the agri-stack.
Karthik Jayaraman, Managing Director of WayCool Foods, emphasised, “This partnership with IITM Pravartak will further boost our continuing efforts towards driving adoption of regenerative agriculture amongst Indian farmers. Our on-field experience has demonstrated commercial benefits to farmers when they adopt regenerative agri practices thereby improving their income and profitability. IITM Pravartak’s RASA Stack is one of the country’s best-in-class and comprehensive agri-stacks for regenerative farming. We are confident that synergies between WayCool Foods and IITM Pravartak will provide farmers with access to the most advanced technologies equipping them to take proactive measures to combat climate change as Indian farmers prepare to feed the world.”
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