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Unnati will extend channel financing solutions in collaboration with its NBFC partners including its subsidiary Ora Finance to over 76,000 channel partners across India associated with IFFCO.

Unnati Agri, an agriculture supply chain and financial services startup, announced one of its kind collaborations with IFFCO, the largest agriculture company in India. This strategic tie-up aims to provide channel financing solutions to the various segments of channel partners of IFFCO, empowering them to enhance their business operations and meet the needs of their farmer customers effectively.

Under this partnership, Unnati will extend channel financing solutions in collaboration with its NBFC partners including its subsidiary Ora Finance to over 76,000 channel partners across India associated with IFFCO. These channel partners will now have access to credit facilities that they can utilize to increase their business potential. By availing of this credit facility, they can procure larger quantities of stock from IFFCO, enabling them to deliver the right quality products to their farmer customers at the right time.

Ashok Prasad, Co-Founder, Unnati said, “At Unnati, our focus has always been to provide the best digitally enabled services to the farmers across the country. This is exactly why we are absolutely thrilled to join hands with IFFCO to provide channel financing solutions to their extensive network of channel partners. The new tie-up will empower these partners to unlock their full potential and contribute to the growth of the agriculture sector in India.”

The credit facility offered through this collaboration is completely digital and designed to provide easy access to short-term credit for the customers of IFFCO. This digital platform ensures a seamless and efficient way for channel partners to apply for and manage the credit facility, streamlining the process and reducing paperwork.

Ranjeesh Pandey, Chief Marketing Manager of IFFCO, expressed his excitement about this collaboration by stating, “We at IFFCO are working on a mission mode to support farmers and channel partners to adopt new innovative technology-based Fertilizer I.e.Nano Urea and Nano DAP, Sagarika and other new bio products which will support in reducing chemical fertilizers in farming and will also increase and improve the productivity of farmers. The credit facility provided by Unnati through its NBFC partners will support in implementing the Nano Fertilizer game-changer technology in Agriculture. It will not only enable retailers and IFFCO Channel partners to expand their business in the Nano Fertilizer and speciality Fertilizer sector of IFFCO but will also help us to meet the growing demands of farmers about Nano Fertilizer. We feel that such opportunities are good for the farmers and will support technology infusion in our agriculture sector. Initially it has been decided to start in UP, Bihar, Maharashtra, Telangana, Andhra Pradesh.

Unnati will extend channel financing solutions in

 By Amit Sinha, Co-founder, Unnati Agri

India’s agriculture industry is on the cusp of a major technological transformation, which is a pivotal moment after decades of growth. The sector has been witnessing robust growth with an average annual growth rate of 4.6 per cent over the last six years. Emerging developments include accurate crop forecasting, sensor technology, robotics, etc., which heralds a paradigm shift in how agriculture is used and managed. Several emerging trends are set to reshape the practices and management of agriculture in India in the coming year of 2024.  Let’s delve into these transformative developments.

Technology adoption is escalating, with precision farming, drones, and IoT devices gaining prominence for improved crop monitoring, management, and resource utilization. The aim is to increase yields, save costs and improve business processes to make agriculture more efficient while increasing income. In this context, AgriTech emerges as a catalyst, bringing transformative and sustainable shifts in farming practices. The primary objective is not only to enhance the quality and quantity of crops, optimize livestock management but also to strive towards achieving a sustainable future.

Sustainable Agriculture

 In India, a growing emphasis on sustainable and organic farming practices demonstrates a dedication to environmental conservation. This change aims to reduce agriculture’s environmental effect, fostering a more climate-conscious and sustainable approach within the farming sector. One of the most prominent trends in sustainable farming is the use of regenerative agriculture practices. This strategy emphasizes the significance of soil health and advocates the adoption of soil organic matter-building practices.

Government initiative

 The active implementation of diverse government schemes and initiatives, with a specific focus on elevating farmers’ income, improving irrigation facilities, and enhancing overall agricultural productivity, stands out as a pivotal pathway for fostering the growth of agriculture.

Moreover, regarding market linkages, it is evident that technology platforms consistently act as facilitators, strengthening the connections between farmers and markets. This leads to an improved system that guarantees better prices for agricultural produce, consequently contributing to the overall economic prosperity of farmers.

Another observable trend is diversification, wherein farmers are venturing into cultivating new crops and engaging in additional activities such as dairy, poultry, and aquaculture. This will not only enable them to to establish multiple income sources but also enhances the resilience of their farms.


Last but certainly not least is the rise of Agri-Fintech. The agricultural sector is witnessing an increasing adoption of financial technology, providing farmers with enhanced access to credit, insurance, and various financial services.

In 2024, developments in Indian agriculture will lead to a paradigm shift toward a more technologically advanced, sustainable, and resilient sector. This transformation not only tackles current difficulties, but also creates the groundwork for a future-ready agricultural sector capable of meeting the increasing demands of a growing population while encouraging environmental care.

Technological revolution in agri sector

The future of agriculture in India is on the brink of a technological revolution, with several advancements poised to transform the sector. As per an EY report, agri-tech startups in India have the potential to reach a market worth $24 billion by 2025.

Agricultural technology aims to make fieldwork more efficient and convenient. Every year, many innovations, sometimes breakthrough technologies, appear in agriculture. With the modernization and expansion of the agricultural industry, it is increasingly important for agricultural consultants, food manufacturers and industrial managers to stay abreast of the latest technological standard. Numerous technologies are contributing to increased efficiency within the agricultural ecosystem.

In this dynamic landscape, precision agriculture is positioned to thrive. This growth is fueled by the widespread adoption of drones and unmanned aerial vehicles (UAVs) for real-time crop monitoring. Simultaneously, the integration of Internet of Things (IoT) devices and sensors will provide invaluable data on soil health and environmental conditions. Artificial intelligence (AI) and machine learning (ML) will play pivotal roles, offering predictive analytics for optimized crop management and image recognition for early detection of potential issues.

Blockchain tech

Blockchain technology is expected to contribute to transparency in the agricultural supply chain, ensuring fair compensation for farmers and providing consumers with information about the origins of their food. Biotechnology may introduce genetically modified crops with enhanced resistance to pests and adverse weather conditions. The deployment of autonomous vehicles and robotics is set to revolutionize farm operations, resulting in reduced labor costs and improved overall efficiency.

Mobile applications that facilitate direct connections between farmers and buyers, coupled with features such as weather forecasting, empower farmers by providing them with crucial information. The integration of renewable energy sources, such as solar power, addresses sustainability concerns, while water management technologies like drip irrigation optimize resource utilization.

Government initiatives, combined with the widespread adoption of data analytics and farm management software, are crucial components propelling this technological revolution. The overarching goal is to enhance productivity, reduce costs, and contribute to a more sustainable future for Indian agriculture.

 By Amit Sinha, Co-founder, Unnati AgriIndia’s agriculture

The total transactional value conducted on Unnati’s platform is on a trajectory to surpass Rs 700 crores this year, marking a 70 per cent growth from the previous fiscal year.

Unnati Agri, an agriculture supply chain and financial services startup, proudly announces a significant milestone with its attainment of break-even status in October 2023, showcasing an impressive 2x growth compared to the previous fiscal year. This accomplishment underscores Unnati Agri’s substantial progress, driven by an expanded business scale and noteworthy enhancements in profit margins.

The company’s extraordinary financial performance in October 2023 is highlighted by its pivotal shift to becoming EBITDA positive, registering 1.1 per cent EBITDA margins. This notable accomplishment is built on 100 per cent growth from the corresponding period in October 2022, underlining Unnati Agri’s unwavering commitment to financial sustainability and operational excellence. The recent introduction of Unnati’s exclusive branded product line, encompassing seeds, fertilizers, and crop protection solutions, has experienced an exponential surge in demand. This product line expansion, now extended across multiple states, has witnessed an impressive 8-9x year-on-year growth, signifying its utility among farmers and trust on Unnati brand.

Furthermore, the total transactional value conducted on Unnati’s platform is on a trajectory to surpass Rs 700 crores this year, marking a 70 per cent growth from the previous fiscal year. Bolstered by a robust network of 60,000 registered retailers across 7 states, Unnati’s consistent growth trajectory has sustained a Compound Annual Growth Rate (CAGR) of over 90 per cent in the last three years.

Amit Sinha, Co-Founder of Unnati Agri, expressed satisfaction with the company’s financial performance, stating, “Unnati Agri’s achievement of reaching break-even status in October 2023, while maintaining an impressive 2x growth from the previous fiscal year, stands as a testament to our team execution. This milestone reaffirms our commitment to fostering sustainable growth, empowering our farmers, and contributing to the holistic advancement of the agricultural sector. We persist in our dedication to drive innovation, uphold financial excellence, and revolutionize the agricultural landscape, ensuring accessibility, efficiency, and prosperity for our valued farming community.”

The recent financial success underscores Unnati Agri’s commitment to financial excellence and operational efficiency. These achievements fortify Unnati’s position as a trailblazer in the agricultural technology sector, aligning with the company’s steadfast mission of transforming the agricultural landscape to ensure accessibility, efficiency, and prosperity for farmers.

The total transactional value conducted on Unnati's

By Ashok Prasad, Co-Founder, Unnati Agri

Amid the vast expanse of India’s agricultural landscape and its global stature as a key agricultural hub, the country has been grappling with substantial post-harvest losses. Boasting significant contributions to global outputs of jute, pulses, and milk, alongside securing the second spot in cultivating commodities like wheat, rice, and cotton, India’s agricultural feats shine bright. However, these accomplishments are cast under a shadow by the notable wastage that unfolds between harvest and consumption. In this era, defined by transformative technology, it’s only fitting to explore the potential of innovative strategies to tackle this pressing issue.

According to a recent study endorsed by the Indian government, the span between harvesting and consumption results in the loss of a significant 5-13 per cent of fruits and vegetables, along with approximately 3-7 per cent of crops encompassing oil seeds, and spices. This struggle is underscored by reports indicating that, despite a notable 23 per cent increase in grain production between fiscal year 2015 and 2023, the reduction in post-harvest losses for the same duration remains marginal, standing at less than one per cent. Amid the current scenario, the role of technological advancements becomes pivotal. Leveraging innovations in domains such as cold storage, transportation logistics, and precision farming, these technological strides can optimise supply chains, curtail spoilage, and elevate preservation methods. By efficiently managing surplus yields and minimising losses, these solutions hold the potential to safeguard food security, bolster the livelihoods of farmers, and foster a more ecologically balanced agricultural landscape.

There is an urgent need to embrace some path-breaking technologies which can be listed as follows:

Innovative Storage Solutions

Within the realm of agriculture, a persistent challenge has been managing post-harvest losses, particularly when it comes to preserving the quality of fruits and vegetables. As agricultural products make their journey from fields to marketplaces, significant wastage can occur due to suboptimal storage practices. However, a promising shift is underway, driven by the emergence of inventive storage solutions. These solutions leverage cutting-edge technologies to create carefully controlled environments that effectively prolong the freshness and viability of perishable produce. By closely monitoring factors like temperature, humidity, and gas composition, these storage techniques considerably curtail losses that typically arise during the transportation and storage phases. This shift carries profound implications for sustainable agriculture, reducing unnecessary food waste, bolstering food security and streamlining the overall supply chain.

Extracting Bioactive Ingredients from Fruits and Vegetables

When talking about technological developments, the crucial process of isolating bioactive compounds from fruits and vegetables has undergone a major evolution. This intricate procedure involves unlocking and concentrating the beneficial elements concealed within these natural resources, which have long been revered for their potential health advantages. Leveraging cutting-edge extraction methods, both researchers and industries can capture and amplify these bioactive components, crafting a diverse array of products that cater to a variety of health and wellness requirements. The integration of these extracts in dietary enhancements, functional consumables, beverages, and skincare formulations has paved the way for a more wholesome and ecologically conscious future, where nature’s essence is transformed into potent wellness-boosting solutions.

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By Ashok Prasad, Co-Founder, Unnati AgriAmid the