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HomePosts Tagged "Swaraj Tractors"
Agribusiness, Company News, Farm Mechanisation, India, Interaction

Event was organised at the backdrop of a theme “The Future of Farming: Sowing the Seeds of Change”.

The fifth iteration of the Agritech Summit and Swaraj Awards 24 took place on 9 September 2024 in New Delhi, and Swaraj Tractors, which is a subsidiary of the Mahindra Group. The event organised in conjunction with the Indian Council of Agricultural Research (ICAR), was held in order to honour the amazing achievements that farmers and agricultural institutions have made over the course of the previous year.

 Event was organised at the backdrop of a theme “The Future of Farming: Sowing the Seeds of Change”. The summit was honoured by the presence of Dr Devesh Chaturvedi, Secretary, Agriculture and Farmers Welfare, Government of India. He lauded Swaraj Tractors for its unwavering commitment to providing assistance to small and marginal farmers. Furthermore, he argued that agriculture is the foundation of the economy, which must be self-sufficient in order to be successful. He extended his remarks on the digital agricultural mission while simultaneously extending his congratulations to the winners of the Swaraj Awards 2024. Dr Chaturvedi was present at the occasion on behalf of Shivraj Singh Chouhan, Union Minister of Agriculture, who was unable to take part in the event in person.

 Focusing on importance of agriculture and mechanisation

Over the course of his keynote talk, Harish Chavan, the Chief Executive Officer of the Swaraj Division, emphasised the significance of agriculture and mechanisation in the process of bringing the goal of “Viksit Bharat” to fruition. His statement was as follows: “As India strives to become a developed nation, agriculture must be at the forefront of the movement.” In light of the fact that our agricultural GDP is among the highest in the world, we cannot simply strive to achieve food sufficiency; rather, we must establish ourselves as the food basket of the world. Agricultural production in India has the potential to become a globally competitive sector if the country adopts innovative practices, environmentally responsible methods, and contemporary infrastructure. It is possible to overcome the challenges of climate change and to attract young people to farming through the use of mechanisation and technology, which will pave the path for a prosperous and dynamic future agricultural sector.

During the event, there were panel discussions that revolved around the future of agriculture, and significant dignitaries and government officials participated in those debates. The conversations included a wide range of subjects, including agricultural governance, technological change, precision farming in ornamental horticulture and allied sectors, agricultural innovation, and financial inclusion for farmers.

Event was organised at the backdrop of

Agribusiness, Company News, Farm Mechanisation, India, Machinery - Pre-harvesting

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers.

 Swaraj Tractors, a part of the Mahindra Group, proudly commenced a nationwide van campaign ‘Josh Ka Swaran Utsav’ coinciding with brands Golden Jubilee. Through the campaign Swaraj Tractors aims to pay tribute to Indian farmers instrumental in the brands success, while introducing Swaraj’s new range of tractors – ‘Naya Swaraj’ to forge stronger connections with farmers across the country.

To symbolise 50 years of excellence, Swaraj has launched ‘Josh ka Swaran Utsav’ campaign, embarking on an extensive journey across the country, starting from North India. This initiative will serve as a dynamic platform for direct engagement with farmers and spread awareness about Naya Swaraj.

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers. The initiative is expected to attract enthusiastic participation, enabling Swaraj to connect with over 50,000 customers directly.

Flagging off the ‘Josh ka Swaran Utsav’ campaign from one of Swaraj’s Tractors oldest manufacturing plants in Mohali, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., emphasized the significance of the celebration, stating that, “As we embark on this momentous journey, we honour the invaluable role of farmers in Swaraj’s success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India.”

 Harish Chavan, CEO – Swaraj Division, Mahindra & Mahindra Ltd., highlighted the trust between Swaraj and its customers, stating, “At Swaraj we have the privilege to experience the unwavering trust and loyalty of our customers and the ‘Josh ka Swaran Utsav’ campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution in our success. By introducing Naya Swaraj, we aspire to continue our endeavour of empowering farmers and deepen our bond with them.”

During the campaign, Swaraj will showcase its latest range of tractors and farm equipment, while also seizing the opportunity to raise awareness about sustainable agriculture practices.

The campaign promises a series of exciting

Award, Company News, India, Nature, Water

Company’s Water Restoration Initiative acknowledged for contributing to equality and climate resilience.

 Swaraj Tractors, a rapidly growing tractor brand under the Mahindra Group, has earned a noteworthy distinction by securing the prestigious ‘Golden Peacock Award for Corporate Social Responsibility’ for the year 2023.

The Golden Peacock Awards, known for their stringent evaluation process, and considered a benchmark of corporate excellence worldwide have acknowledged Swaraj Division, for its outstanding contributions to societal well-being for its flagship initiative, ‘Project Pani’.

‘Project Pani,’ initiated in 2020, focuses on the restoration and renovation of old rainwater harvesting structures. Acknowledged by the stringent evaluation process of the Golden Peacock Awards, Swaraj Division has demonstrated outstanding contributions to societal well-being through ‘Project Pani.’ This aligns seamlessly with Mahindra’s brand pillar, ‘Rise for More Equal World,’ emphasizing the intersection of climate change and social equality.

Over the past two years, ‘Project Pani’ has successfully renovated traditional ponds, recharged old wells, and enhanced the water table in water catchment zones. The project has not only expanded farming acreage but has also ensured yearlong availability of drinking water to a significant population. Additionally, the formation of ‘women water groups’ addresses water-use and governance issues, contributing to the empowerment of local communities.

At the ‘IOD’s 18th International Conference,’ Arun Raghav, Vice President HR, ER, Admin and CSR, Swaraj Division, M&M Ltd., received the award in Mumbai from Chief Justice High Court of Bombay, Devendra K. Uadhyaya.

Company’s Water Restoration Initiative acknowledged for contributing

Agribusiness, Agrotech, Farm Mechanisation, India, Machinery – Post-harvesting

Company ramps up production of the new Swaraj 8200 Smart Harvester at new plant in Pithampur.

Building on its rich legacy of introducing India’s first indigenously developed harvester, Swaraj Tractors, a division of Mahindra & Mahindra Ltd., recently launched its next generation Swaraj 8200 Smart Harvester for the Indian farmer. Introduced in the kharif season, the harvester delivered excellent results in harvesting crops like paddy and soya bean. With the successful debut of this harvester, the company is looking forward to a healthy demand for this product in the upcoming rabi season.

The Swaraj 8200 Smart Harvester is a result of many years of technology development at Swaraj’s R&D facility in Mohali, supported by Mahindra & Mahindra’s Harvester R&D facility in Finland, Europe. The company has built a dedicated harvester plant in Pithampur in anticipation of strong growth of its harvester products. The plant includes state-of-the-art machinery for manufacturing parts, a modern paint shop, dedicated assembly lines and test facilities.

Delivering real-time information on harvested acres, live location tracking, road kilometres travelled and fuel consumption, Swaraj’s Intelligent Harvesting System empowers better decision-making, operational efficiency and maximized profits for customers.

Kairas Vakharia, Senior Vice President & Business Head, Farm Machinery, Mahindra & Mahindra Ltd. explained that “Swaraj has been the pioneer in harvesting technology in India and the new 8200 Smart Harvester builds on this legacy by setting a new technology benchmark. By virtue of its Intelligent Harvesting System, the company’s service and product support team provides 24×7 monitoring of the harvester’s performance and health leading to unmatched standards of customer support.”

The company’s customer support goes beyond the conventional, with health alerts and personalized assistance through a dedicated relationship manager and app-based video calling, ensuring prompt on-farm service. The Swaraj 8200 Smart Harvester is available through Swaraj’s pan-India tractor dealer network.

Company ramps up production of the new

Agrotech, Company News, India, Machinery - Pre-harvesting

Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture.

Swaraj Tractors, a rapidly growing brand in the country and a part of Mahindra Group, today introduced the new range of tractors in 40 to 50 HP category.

Celebrated for its pivotal role in the Green Revolution and for pioneering India’s first indigenous tractor, the new range of tractors from Swaraj epitomizes its steadfast dedication to advancing India’s agricultural mechanization and addressing the evolving needs of Indian farmers. Poised to bolster the competitiveness of Swaraj’s product portfolio, the new range has been launched within India’s rapidly expanding and dominant 40-50 HP tractor segment.

With an unwavering commitment to empower farmers and boost agricultural productivity, this range sets new performance standards in this fast-growing segment. The new tractors seamlessly blend power, reliability, and style to conquer even the most challenging conditions with the latest features and technology.

Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications.

Hemant Sikka, President – Farm Equipment Sector, M&M Ltd., commented, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we’re offering latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”

Harish Chavan, CEO – Swaraj Division, M&M Ltd., expressed excitement about the introduction of new tractors, stating, “With this new tractor range, we’re steering the brand into the future, by enhancing its core of Power, Reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.”

Through this new range, Swaraj has infused modern aesthetics, integrated contemporary design elements, and preserved its brand’s authentic timeless design, ushering in a sense of modernity and in a new era for the brand. Furthermore, to enhance the brands appeal to a wider customer base, Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj’s customer base.

Designed to handle heavy and modern implements

Agrotech, Company News, India, Machinery – Post-harvesting

Swaraj 8200 Wheel Harvester’s intelligent system offers real-time information to machine owners, including live location tracking, business parameters tracking such as acres harvested.

Swaraj Tractors, a rapidly growing tractor brand in the country and a part of the Mahindra Group, today launched – ‘Swaraj 8200 Wheel Harvester’, featuring best-in-class fuel economy and industry-first technologically advanced features.

This latest offering from Swaraj carries forward the brand’s legacy of Power and Reliability, promising superior harvesting capabilities while ensuring minimal grain loss and higher grain quality and providing remarkable acreage per hour.

One of the industry-first features of ‘Swaraj 8200’ is its intelligent system, offering real-time information to machine owners, including live location tracking, business parameters tracking such as acres harvested, road kilometres travelled and fuel consumption. This information facilitates better decision-making and operational efficiency.

In addition to vehicle service and health alerts, AdBlue level indicators and engine alerts enable real-time monitoring for equipment owners, farmers and rental entrepreneurs, maximizing the machine’s use and profitability. This also enables proactive maintenance while minimizing downtime.

Manufactured in the company’s own state-of-the-art facility spread over 23 acres, Swaraj 8200 Wheel harvester is also fitted with a highly fuel- efficient, in-house TREM-IV complaint engine.

Its ergonomic design ensures better driving comfort, minimises fatigue during long hours of operation. Furthermore, operators receive personalized support through a dedicated relationship manager and app-based video calling, ensuring prompt and convenient doorstep service.

Hemant Sikka, President Farm Equipment Sector-M&M Ltd, stated, “Introducing the ‘Swaraj 8200 Wheel Harvester’ marks a significant step towards our strategic focus on Farm Machinery & poised to propel exponential growth within this sector. The debut of this intelligent machinery stands as a testament to our unwavering dedication to modernizing agriculture and enabling farmers with latest technology.”

Harish Chavan, CEO – Swaraj Division, M&M Ltd, said, “Swaraj is committed to empowering farmers with superior mechanized solutions to achieve maximum yields and profits in line with our Farm Equipment Sector’s purpose of Transform farming and Enrich Lives. Swaraj 8200 Wheel Harvester is a testament to our dedication to customer centricity, nurturing modern farming practices and sustainable agriculture.”

Swaraj 8200 Wheel Harvester’s intelligent system offers

Agrotech, Company News, India, Machinery - Pre-harvesting

 Swaraj Target facilitates horticulture mechanization, a fast-growing segment in Indian agriculture.

Swaraj Tractors, a rapidly growing tractor brand in the country and a part of the Mahindra Group, launched a Compact Light Weight tractor range called the ‘Swaraj Target’. The new range from Swaraj is expected to set a new benchmark in the Compact Light Weight tractor category, for unmatched performance, first-in-class features, and state-of-the-art technology.

The name “Swaraj Target” reflects the purposeful design of the new tractor range, aimed at fulfilling the unique needs of Indian farmers and assisting them in achieving their farm productivity targets by adopting specialized mechanization solutions.

Developed specifically for progressive and aspirational farmers who are eager to embrace latest agricultural practices and technology, the new range seamlessly combines power and advanced technology features, providing exceptional efficiency in spraying, interculture operations, and various other applications.

By adopting advanced technology, the new range provides enhanced operator comfort through unique technology features like a synchromesh gear box for smooth gear shifts, reminiscent of a car-like experience, while enabling the operator to control multiple implements through just the touch of a button. Its narrowest track width and low turning radius allow farmers to navigate tight spaces effortlessly, significantly increasing productivity and minimizing crop damage.

Swaraj Tractors will initially debut two models in the 20-30 HP (14.91 – 22.37kW) category under the Swaraj Target range. The Swaraj Target 630 model will first be available through Swaraj’s extensive dealer network in Maharashtra and Karnataka, with attractive price starting from Rs 5.35 lakhs ex-showroom.  The Swaraj Target 625 will be introduced in due course.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd, expressed his excitement about the launch, stating, “Introduction of Swaraj Target opens a new segment for growth of Swaraj Tractors and facilitates horticulture mechanization, a fast-growing segment in Indian agriculture. This new addition to Swaraj’s portfolio is completely in-line with our Farm Equipment sector’s purpose of Transform Farming and Enrich Lives making us future ready.’’

Harish Chavan, CEO – Swaraj Division, M&M Ltd, emphasizes that the Swaraj Target represents a significant milestone in their mission to provide farmers with the most advanced technology tractors. He further stated, “Swaraj Tractors are renowned for their higher power and reliability, and with this new platform, we are offering advanced technology that will assist farmers in achieving their targets in farm productivity by adopting modern agricultural practices and high value crops.”

 Swaraj Target facilitates horticulture mechanization, a fast-growing

Company News, India, Machinery – Post-harvesting

The tractor major has also become a pioneer in horticulture mechanisation by recently introducing CODE by Swaraj, a multi-purpose farm machine

Swaraj Tractors, part of Mahindra Group, one of the leading brands in the Indian Tractor industry, rolled out its 20th Lakh tractor from the company’s Plant in Mohali, Punjab on Tuesday. This milestone is a testament to the customers’ trust and confidence in the brand Swaraj.

Harish Chavan, CEO, Swaraj Division, M&M Ltd rolled out the 20th lakh tractor in a special ceremony attended by employees. Speaking on the occasion he said, “This achievement has further cemented brand Swaraj’s reputation of being reliable and one of the fastest growing brands in the domestic tractor market over the past few years. We are thankful to all our customers and stakeholders for their wholehearted support towards the growth of this brand.”

Since its inception in 1974, the first milestone of 10 lakh tractor production was achieved in 2013. Now within a span of just nine years, we have accomplished 20 Lakh tractor production in 2022, which is a testimony of the faster growth of the brand Swaraj. What makes this achievement more remarkable is the fact that this has come when the industry was going through unforeseen challenges due to the pandemic in the last couple of years.

 Hemant Sikka, President, Farm Equipment Sector, M&M Ltd said, “This journey to reach the 20 Lakh production mark today has been challenging and exciting for us. We are happy that over the years Swaraj has been able to make a significant contribution to the lives of Indian farmers. Going ahead we look forward to providing more agri-based solutions and enabling mechanisation. This achievement is another stepping stone towards living our purpose of Transform farming and enriching lives”.

Swaraj manufactures tractors in the range of 15HP to 65HP and provides complete mechanisation solutions. The tractor major has also become a pioneer in horticulture mechanisation by recently introducing CODE by Swaraj, a multi-purpose farm machine. Currently, Swaraj has two fully functional tractor manufacturing plants, its own Foundry & R&D all located in Punjab, while another new manufacturing plant of Swaraj is also coming up in the state.

The tractor major has also become a

Agro Universities, Machinery – Post-harvesting

Meritorious students from engineering colleges get financial assistance & opportunities to work on live agri-mechanization projects

Swaraj Tractors, part of Mahindra Group, has awarded scholarship to 58 students including 15 girls under Mera Swaraj Education Support Program. The ‘Mera Swaraj Education Support Program’ was launched last year for engineering students across the country and aims to create a future pool of engineers.

Over 1500 engineering students applied for this scholarship this year out of which 148 students were shortlisted post screening and written test. A team comprised of senior members of Swaraj assessed the shortlisted students and finally awarded scholarship to 58 meritorious students.

During the assessment, all shortlisted students got the opportunity to converse with the seasoned professionals from Swaraj and gathered valuable inputs for their career development. This program is designed to support meritorious engineering students from economically weak background to provide them financial assistance along with holistic industry exposure.

Through the ‘Mera Swaraj Education Support Program’, students will not only receive financial support for four years, subject to consistent academic performance but will also get practical exposure to modern tools and technologies through plant and field visits. As a part of their internships, they will also work on live farm-mechanization projects mentored by industry experts. All students under this program will be subsumed into Swaraj’s final placement process. Also during their internships, the students will be allowed to work on live farm-mechanization projects and shall be mentored by industry experts.

Meritorious students from engineering colleges get financial