WayCool invests $7.5 m in SV Agri for potato supply chain ecosystem

SV Agri will expand its footprint, build-out cold storage facilities and expand its engineering platform

WayCool Foods, an agri-commerce company, announced the completion of its investment in SV Agri (SiddhiVinayak Agri Processing), fully integrated players in the potato supply chain ecosystem. WayCool initiated the process in July 2021 and has completed its investment of $7.5 m in the company.

Karthik Jayaraman, MD, WayCool Foods said, “Our investment into SV Agri is in line with our overall strategy to bring product-specific value chains onto our platform, and unlock significant value through the same. SV Agri has expertise in growing and providing high-quality potato seed tubers, best in class storage solutions, and top of the line engineering solutions for value-added products. WayCool will bring its technology platform, reach and distribution capability.”

Hemant Gaur, Co-Founder, SV Agri, added, “SV Agri has been introducing a wide variety of potatoes into the market. We will further expand existing storage solutions while also gaining access to WayCool’s strong network across India and international markets. The synergy will help to create value in the supply chain: with potato varieties, superior storage technology, and the ability to process potato into value-added products, and scale up rapidly.”

SV agri has a Joint Venture with Agrico, one of the world’s largest potato seed company headquartered in The Netherlands.

WayCool had recently announced an aggressive growth plan entailing over $100 million investment in technology, product development, facility expansion, and new company acquisitions over the next four years.Focusing on food development and distribution, WayCool leverages innovative technology to scale and operate a complex supply chain from soil to sale. Implementing deep tech and automation has enabled WayCool to successfully create a ‘World Class, Sustainable Supply Chain’. The supply chain also helps in ensuring the timely delivery of fresh and hygienic produce to their client base and to households across India.

SV Agri will expand its footprint, build-out