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The platform is set to make the procurement process more streamlined, transparent, and accessible to customers across rural India.

Safex Chemicals-backed AgCare Technologies has started an online marketplace ‘Golden Farms’ to digitise the agricultural input supply chain in India.

In January 2023, Safex Chemicals invested Rs 100 crore in AgCare Technologies. Delivering over 16,000 PIN codes, the mobile app allows customers to procure inputs required in agriculture directly from manufacturers, ensuring better pricing and higher product quality, said Safex in a statement.

The platform is set to make the procurement process more streamlined, transparent, and accessible to customers across rural India. Currently, the app offers 22 agrochemical products, with herbicides making up 35 percent and insecticides accounting for 45 per cent of the portfolio. The platform has already onboarded over 16,000 dealers spread across the country.

This extensive dealer network ensures the widespread availability of agriculture-related products, enabling the company to serve a large customer base.

Safex Chemicals Founder-Director S K Chaudhary said, “By delivering to over 16,000 PIN codes, the platform aims to unlock value for the manufacturers and dealers while improving efficiencies across the board”.

Chaudhary also added that with our dealer network already surpassing 16,000 and our growth plans targeting a CAGR of 20-25 percent over the next five years, we see Golden Farms becoming the go-to platform for all agricultural input purchases in India,

The mobile app supports purchases ranging from 10 litres to 10,000 litres, catering to all sizes. Additionally, the app provides real-time updates on weather, mandi prices, and personalised crop advice, ensuring that customers receive region-specific information to optimise their farming operations.

The platform also incorporates real-time inventory management, helping dealers monitor stock levels efficiently and avoid losses due to unsold products.

The platform is set to make the

Chandrashekhar has over three decades of experience in managing profit center operations, international marketing, and sales and portfolio management.

 Specialty chemicals major Safex Chemicals announced the appointment of Chandrashekhar Shukla as its new president for sales and marketing. Chandrashekhar has over three decades of experience in managing profit center operations, international marketing, and sales and portfolio management in various companies.

“We are thrilled to welcome Shukla to the Safex family. His vast experience aligns perfectly with our mission to drive growth and innovation throughout the chemical industry. We are confident that his leadership will significantly contribute to our ongoing success and expansion”, S.K. Chaudhary, founder director, Safex Chemicals Group, said.

Prior to this new role, Chandrashekhar served in leadership roles in Bayer, BASF, DCM Shriram Ltd. and Crystal Crop Protection Ltd. Reportedly, his strategic expertise spans managing P&L responsibilities in pesticides, seeds, and farm equipment across India, Thailand, and East Africa. Most recently, he served as the Head of International Business Development at Crystal Crop Protection Limited.

“I am honoured to join Safex Chemicals, a company renowned for its commitment to excellence across the chemical industry. I look forward to collaborating with the talented team at Safex, engaging with our diverse customer base and partners, and driving forward our mission to innovate and provide high-quality chemical solutions for various sectors.” Chandrashekhar said.

Chandrashekhar has over three decades of experience

The company plans to launch an interactive technology platform to integrate the entire value chain in the agri-economy

Agrochemicals maker Safex Chemicals Ltd has announced its plans to invest Rs 100 crore in its new agri-tech arm, AgCare Technologies, in the next three to four years for launching an interactive tech platform and for setting up a manufacturing unit.

Safex Chemicals will be leveraging its existing domain expertise for setting up the tech platform. The company has already made some investment in technology and plans to expand the team gradually.

The company’s revenue is expected to increase to Rs 1,220-1,250 crore by end of 2022-23 fiscal with the recent acquisition of UK-based Briar Chemicals, from Rs 783 crore in the previous fiscal. Currently, Safex Chemicals has six manufacturing units in India, one in the UK.

The company mentioned that the plan is to launch an interactive technology platform to integrate the entire value chain in the agri-economy. Key stakeholders, especially farmers, can buy quality crop protection products and get services like weather updates, experts’ help and mandi rates on this platform. A pilot study of this interactive tech platform will be conducted in January-March. We plan to go live in the next fiscal year. A new manufacturing unit will also be set up to meet the demand of existing and new products like cattle feed solutions that will arise from the proposed platform.

The company plans to launch an interactive

Briar is Safex’s first overseas acquisition as a global expansion strategy

Safex Chemicals India Limited (Safex), a fast-growing Indian agrochemicals company, announces the acquisition of Briar Chemicals (Briar), the UK’s leading agrochemicals Contract Development and Manufacturing Organisation (CDMO) provider, from the pan-European alternative investment firm AURELIUS Equity Opportunities. Safex is backed by ChrysCapital, one of India’s largest private equity firms, which owns a significant minority stake in the business.

“We are delighted to enter the UK by acquiring the country’s pre-eminent independent agrochemical CDMO provider,” said Piyush Jindal, Director of Safex. “The addition of Briar to Safex’s crop protection business strengthens our position in the global agrochemicals market.”

Founded in New Delhi in 1991, Safex is a leading Indian manufacturer and supplier of the most advanced crop protection chemicals. Safex is one of the fastest-growing agrochemical companies in India, having achieved a Combined Annual Growth Rate of over 25 percent in revenue over the last five years. Briar is Safex’s first overseas acquisition and forms part of the company’s strategy for global expansion in step with the substantial growth of the worldwide agrochemicals market, which is set to increase in value by over 11 percent from USD 62.3 billion in 2022 to USD 69.4 billion in 2026. 

“Acquiring Briar Chemicals will fast-track Safex into becoming a fully integrated company, present in all industry verticals. Strong operational synergies and strategic vision will help Safex to become an important player in the global agrochemical industry. This is a very exciting time for our business,” said Mr. SK Chaudhary, Founder, and Director of Safex.

Briar is Safex’s first overseas acquisition

By S.K. Chaudhary, Founder & Director, Safex Chemicals

India’s population stands at a whopping 140 crores, with trends aggressively pointing to a rise. In such a scenario, it is pivotal for the country to be assured that its resources will be enough to fulfil the needs of its people in times to come. While agriculture is vital to create adequate food resources, agrochemicals are a fundamental element of agriculture to guarantee food security for everyone in the time to come.

The demand for food security is at the Centre stage, with a robust agrochemical industry being its backbone. To guarantee the same and meet its rising needs, the agrochemical industry in India was valued at a massive $4.5 billion in the year 2020. The industry is now expected to grow at a Compounded Annual Growth Rate (CAGR) of 8.6 per cent between 2021 to 2026 and is projected to culminate to a value of almost $7.4 billion by 2026. While India is currently food-sufficient, challenges like constant population growth and severe climate change threaten India’s current food security status.

The case of the Indian agrochemical industry

All the chemicals used to enhance crop yields like pesticides and fertilizers are known as agrochemicals. These also include insecticides, herbicides and fungicides that protect the crops from the severe risk of attack from insects and animals. In addition, we also have soil conditioners, which work by enhancing the overall soil fertility. It may surprise you that India alone is the fourth-largest producer of agrochemicals worldwide after the USA, Japan, and China. But the value of domestic consumption of agrochemicals in India is only $2.72 billion, while products worth $3 billion are exported globally. Witnessing the rising demand for food and constant population growth, agrochemicals today are the most practical method for improving crop yields and meeting the increasing demand for food worldwide. They are widely used in fields to protect crops and maximise output.

There are many statements claiming the dangers of agrochemical use. However, they are not entirely true. While all agrochemicals go through extensive toxicity tests prior to their use, modern technologies and newer chemistries in their manufacturing have curbed environmental impact to a great extent. Agrochemicals are highly diluted, sufficient for tiny pests but not harmful to humans. Lastly, crops break down and synthesise the chemicals, which remain in their system only for a short time. Therefore, the claims that all modern agrochemicals are dangerous for humans, and the environment are often untrue and sometimes falsely magnified.

The globalisation of the agrochemical industry

Globalisation has been a game-changer for the agricultural industry, wherein growth has been rapid. As per estimates by the Food and Agriculture Organization (FAO) of the United Nations, a few decades ago, growth in agriculture was roughly 3 per cent, which has transitioned to almost 6% now. Globalisation has opened several avenues from technology exchange to international trade, further offering an enhanced knowledge base, better know-how on crop production, and newer methods for boosting yields.

Doors have opened for agriculture and its complementary support arm — the agrochemical industry, which has followed the lead to derive benefits from this cause. Today, enhanced investments in agricultural infrastructure, the opening of free trade between economies and facilitating private sector activity in the agrochemical industry have led to its time in the sun. Globalisation has made farming a more formal profession in India. Farmers today are more conscious about their agricultural efforts to generate ample income while meeting consumer demands. The agrochemical industry has been ensuring this aspect sustainably by supporting the production of the most excellent yields from the farmer’s cultivated land.

Future ahead

As the population increases, the demand for food products will also rise. However, the landmass available for agriculture is gradually shrinking due to the heightened effect of urbanisation. This will provide an impetus for the farmers to use different agrochemicals to increase land productivity, maintain soil health and enhance yields. Post advancements in know-how being offered by globalisation and the integration of agrochemicals into farming practices is clearly the safest and most practical option to support the overall food security and propel the industry’s growth rate in India

By S.K. Chaudhary, Founder & Director, Safex

Company has clocked a glorious growth journey by registering a revenue worth Rs 782 Cr during FY21.

Safex Chemicals, the nation’s leading Agrochemical Company, has clocked a glorious growth journey by registering a revenue worth Rs 782 Cr during FY21. Marking it as one of the most significant increases in the last 12 years, the company now envisions becoming a 1000 Cr valuation enterprise by the end of this financial year.

The agrochemical sector has witnessed a significant rise in opportunities to build resilience in maintaining effective management of food safety processes amid numerous challenges, including the climate changes (erratic monsoons) that led to an unpredictable demand pattern in FY22. The global pandemic further posed some serious hurdles by impacting the supply chain activities due to disruptions in transportation amid nationwide/state-wide lockdowns and the resultant labour shortage, fear among the employees to resume work, supply chain concerns, inflation and rise in commodity prices.

Safex has maintained its exceptional business momentum since the pandemic’s beginning with major advancements and product developments. It recorded an impressive revenue growth worth Rs 702 Cr even in FY20. Armed with an intent to emerge as the most prominent name across the Agrochemical Industry, the company has already recorded a 21X revenue growth and 32X operating profit growth since the last 12 years of its inception.

Sharing his excitement about achieving such remarkable growth numbers, S.K. Chaudhary, Founder & Director, Safex Chemicals said, “Safex has been a significant part in enabling heightened crop productivity & crop protection in India for nearly 29 years now on the back of our world-class infrastructure, superior products, last mile connectivity and commitment to. This has helped us contribute immensely to the country’s food security, quality of life and health scenario.  Its heart-warming to witness our years of painstaking labour bear such remarkable results. Safex Chemicals currently operates with a 12,000+ dealer network, 1,200+ employees, six plants and 60+ warehouses across the country

Company has clocked a glorious growth journey