Connect with:
Saturday / July 20. 2024
HomePosts Tagged "S Nagarajan"

Rallis India’s extensive distribution network and farmer connect initiatives ensure widespread accessibility and adoption of such solutions across Punjab and Haryana.

Rallis India Limited, a Tata enterprise and a leading player in the Indian agri-inputs industry is actively raising awareness about crop care in the early stages of paddy cultivation through its farmers’ campaign, “Dhaan ka Powerplay,” across Haryana and Punjab.

Paddy crops significantly contribute to the farmers’ income in these markets. As an organization committed to providing farmers with advanced Agri solutions and to sensitize them about the importance of paddy crop health and nourishment in its early stage, Rallis India initiated the ‘Dhaan ka Powerplay’ campaign. This campaign facilitates direct farmer engagement through field visits, demos, one-on-one farmer meetings across Punjab and Haryana.

“Rallis India’s comprehensive crop care solutions are designed to support the farmers of Punjab and Haryana in maximizing their paddy yields. Through this campaign, we aim to drive deeper awareness and adoption of our innovative granular products such as Zaafu, Ralligold GR, Zygant, and Nayazinc that deliver tangible benefits in the crucial initial stage of the crop cycle. It has been Rallis India’s constant endeavor to ensure that farmers are well-informed about the benefits of its products which are tailored to address the specific needs of the region’s paddy varieties,” said, S Nagarajan, Chief Operating Officer, Rallis India Limited.

The objective of ‘Dhaan ka Powerplay’ is to educate farmers on the advantages of using Zaafu, Ralligold GR, Zygant, and Nayazinc, together which are highly suitable for application up to 30 days from the time of transplanting. These products play a pivotal role in enhancing soil health and plant vigor during the crucial initial growth phase of paddy cultivation. Rallis India’s extensive distribution network and farmer connect initiatives ensure widespread accessibility and adoption of such solutions across Punjab and Haryana.

Rallis India's extensive distribution network and farmer

The result of a strategic partnership with Japan-based agro-chem company, Benzilla’s unique formulation incorporates patented BPX active ingredient for BPH control.

Rallis India Limited, a Tata enterprise and a leading player in the Indian agri inputs industry has launched its differentiated crop protection product, ‘Benzilla’. Backed by extensive research and field trials, Benzilla is a cutting-edge product powered by patented BPX technology from Japan that promises to redefine crop management practices, boost yields and benefit farmers. The result of a strategic partnership between Rallis India Limited and Japan-based agro-chem company, Nihon Nohyaku Co., Ltd (Japan), Benzilla’s unique formulation incorporates IGR technology, ensuring a prolonged and sustained control of Brown Plant Hopper (BPH) infestations in paddy crops.

BPH is regarded as one of the most devastating pests for paddy, which causes serious damage to the crop by sucking the sap from plants, leading to ‘hopper burn’. It also causes indirect damage by transmitting viral diseases such as grassy stunt and ragged stunt viruses.

Speaking about the importance of crop protection solutions in Indian agriculture, Sanjiv Lal, MD & CEO, Rallis India Limited, said, “The agriculture industry is an important contributor to the Indian economy. The role played by the crop protection market is critical in this context, and with the introduction of Benzilla, we aim to strengthen the way BPH is managed in paddy crops in India. We believe this innovation will not only enhance crop protection but also contribute to the sustainability and prosperity of Indian agriculture.”

Adding to this, S Nagarajan, COO, Rallis India Limited, said, “Benzilla is our breakthrough product for paddy farmers. Being a unique mixture of two highly effective technicals, it is designed to target both nymphs and adult BPH, offering a comprehensive approach to control BPH. This multistage action represents its unique differentiation versus the other solutions in the market.  This product is being introduced for the first time in India.”

“While Benzilla is being launched first in Chhattisgarh, it will subsequently be introduced in other major paddy producing states such as– Karnataka, Andhra Pradesh, Telangana, West Bengal and Odisha in the coming months”, concluded S Nagarajan.

The result of a strategic partnership with