Connect with:
Sunday / September 8. 2024

logo
mobile-logo
HomePosts Tagged "Partner"
Agribusiness, Company News, E-commerce, Finance, Funding, India, Start ups

The funds will be utilised for team expansion, tech enhancement, and to introduce new product lines.

Fresh From Farm, a B2B2C platform for consolidating fresh fruit demand, has successfully raised USD 2 million in a Pre-Series A round with participation from Inflection Point Ventures. Spearheading this investment is Ashish Kacholia, a seasoned investor in the public markets. Fresh From Farm takes charge of retailers’ operations, overseeing procurement, handling, sorting, and distribution, enabling them to focus solely on driving sales.

The allocated funds will be utilised for team expansion, tech enhancement, and to introduce new product lines. This collectively aligns with Fresh From Farm’s growth strategy, positioning them for continued success and expansion in the marketplace.

Fresh From Farm is a leading online platform revolutionising the way fresh produce is sourced and delivered. With a commitment to quality and convenience, Fresh From Farm (F3) uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimise wastage of fresh produce. F3, with its unique business model, converts fruit vendors into mini- franchises and sources, grades and handles fruit for them allowing them to focus on only sales. Rohit Nagdewani the founder of Fresh From Farm, has the experience of founding 2 other ventures in the past.

Vikram Ramasubramanian, Partner, Inflection Point Ventures, says, “The concept of buying fresh fruits sounds fresh and healthy, but the process, however, is not. Behind every purchase lies a chain of individuals—farmers, labourers, and retailers—working tirelessly to bring these products to market. F3 steps in as a transformative force, streamlining this process with its tech-enabled platform. By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability. Moreover, F3 champions sustainability by reducing wastage—a testament to its commitment to a healthier, more equitable future.”

Ashish Kacholia, Founder, Lucky Investments says, “The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.”

Fresh From Farm operates at an impressive scale, with an annual recurring revenue of Rs 40 crores. Supporting this revenue stream is a dedicated team of 50 professionals, ensuring efficient operations and customer satisfaction. Anchored by a state-of-the-art facility spanning 20,000 square feet in New Delhi, the company leverages cutting-edge technology to uphold quality standards and meet market demand effectively. This robust infrastructure positions Fresh From Farm as a key player in the industry, poised for continued growth and success. Fresh From Farm has been able to deliver a partial exit to its early investors with more than 400 per cent returns.

Rohit Nagdewani, Founder, Fresh From Farm, says, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”

The funds will be utilised for team

Agrotech, Company News, Horticulture, India

To create a collaborative ecosystem to unlock the potential of the horticulture segment.

Bayer, a global enterprise with core competencies in the life science fields of agriculture and healthcare organized a National seminar “India Horticulture Future Forum 2023” yesterday, to deliberate upon the future of Indian Horticulture and nutrition security concerns that can be alleviated through the Fruits and Vegetables segment. In this one of its kind events, the spotlight was on the challenges, opportunities, and advancements of the segment from the lens of empowering the smallholders for better economic prospects. The event involved presentations as well as panel discussions on effective policies, schemes, implementation models, and programs aimed at boosting the sector’s competitiveness and growth. The event was attended by senior policymakers, regulators, researchers, academicians, subject matter experts, corporates from across the value chain and representatives of financial institutions and importing countries.

The India Horticulture Future Forum 2023 held insightful sessions with an India-centric perspective, discussing development opportunities in the sector. The event featured several engaging sessions, including “AgTech Revolution focusing on Horticulture,” “Fruits and Vegetables for Better Health and Nutrition,” “Export Opportunity for India in Horticulture,” and “Insights into Policy Developments and Key Regulations.”

All these key pillars were deliberated upon by the experts with the aim to create diverse workstreams to address the key concerns and opportunities for the sustainable growth of the segment. Grant Thornton Bharat LLP served as the Knowledge Partner for this event and will be facilitating these task forces along with Bayer.

In a special message read out during the event, Narendra Tomar,Union Minister of Agriculture and Farmers Welfare, Government of India said, “The country has today graduated from largely targeting food security issues to nutritional security issues. In this setting, horticulture production is the key to address both the challenges.”

Speaking at the conference, D Narain, President, South Asia, and Global Head of Smallholder Farming, said, “India will witness a threefold jump in demand and consumption of horticultural crops within the next decade apart from the opportunities associated with global exports. In this context, the India Horticulture Future Forum is an effort to create a collaborative ecosystem to fully harness the potential of the horticulture segment from a macro lens of nutritional security and national economic growth while at the grassroots level, positively impacting the incomes and livelihoods of millions of smallholder farmers”.

Professor V. Padmanand, Partner, Grant Thornton LLP, said “Strengthening the horticulture value chain will involve interventions in the production, post-harvest and processing infrastructure and marketing and logistics space. Team Grant Thornton has been working extensively on these areas with the government, private stakeholders, farmers as well as global development partners. The need of the hour is to upscale best practices and models countrywide through synergized joint action.”

At the seminar, experts discussed urgent steps required to integrate and revamp the horticulture production and value chain system, promote healthier and more nutritious foods, and improve farmers’ income.

To create a collaborative ecosystem to unlock