Novella unveils new tech to expand plant life cycles while solving supply chain disruptions
The novel platform in the plant world will help boost global accessibility to high-value nutraceuticals
Nutri-tech startup Novella Ltd, is opening a new chapter in climate-resilient environments through nutrient cultivation. The company leveraged proprietary technology to grow nutritious botanical ingredients while leaving the whole plant out of the equation. This novel platform in the plant world will help boost global accessibility to high-value nutraceuticals.
Addressing the growing demand for botanical micronutrients, the new technology overcomes supply chain disruptions, circumvents climate change, and expands plant life cycles.
“We don’t need the whole plant to get access to specific bioactive compounds,” explains Kobi Avidan, CEO and co-founder of Novella. “It also isn’t necessary to discard up to 99 per cent of a plant and incur tonnes of agricultural waste just to derive specific nutrients. We have the technology where we can narrow the harvest of an entire field for its plant essence in a single bioreactor.”
Field-to-bottle fails
The traditional “field to bottle” protocol for producing nutraceuticals involves a long, complex, and often vexing process of lengthy cultivation and labour-intensive harvesting of sensitive botanicals, and the use of vast stretches of agricultural land. Then, the raw materials must be transferred—often overseas—to a factory for extraction before transfer to another factory, often in yet another country, for formulation into a final supplement. This can also lead to difficulties in achieving standardised doses of the natural substances.
The novel platform in the plant world
