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Friday / December 20. 2024
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 nurture.retail  has collaborated with Neptune and Pasura for streamlining Farm Equipment Procurement.

Bangalore based, nurture.retail , India’s leading B2B agri-input marketplace, announced its expansion into the farm equipment sector. As a part of this significant move, it has partnered with Neptune and Pasura, two highly respected brands, to deliver top-of-the-line spray pumps to farmers and agricultural businesses.

Recognising the increasing demand among agri-retailers for efficient agricultural machinery, nurture.retail seeks to streamline the procurement process through this initiative. It will offer Neptune and Pasura spray pumps for farmers online, featuring durable construction, advanced technology, ease of use, and high spraying efficiency to enhance agricultural development.

Neptune and Pasura are respected in the agricultural equipment industry. Neptune excels in high-pressure spraying, performance, and affordability, with ISO 9001:2000 certification and Bureau of Standards of India approval. Pasura provides eco-friendly, cost-effective products that perform efficiently without harming the environment or human health.

Speaking on this collaborative expansion, Ankit Laddha, Head nurture.retail, said, “Our expansion into farm equipment is a significant milestone in our journey to empower the agricultural community. By partnering with Neptune and Pasura, we will bring top-tier products directly to agri-retailers’ doorsteps, making high-quality equipment more accessible. This move underscores our commitment to enhancing productivity and sustainability in Indian agriculture through innovation and convenience.”

This partnership simplifies purchasing farm equipment, offering top-quality products accessible from home. nurture.retail ensures stringent quality standards, warranties, and dependable customer service. Customers benefit from competitive pricing, launch promotions, comprehensive support, order tracking, and seamless delivery.

Sharing their views on this collaboration with nurture.retail, Anudeep Gupta, Director at Neptune said, “We are thrilled to collaborate with nurture.retail and expand our reach in the digital marketplace. This partnership allows us to serve more agri-retailers with our advanced spray pumps, helping them support farmers in achieving better crop protection and higher yields. We believe that digital platforms like nurture.retail are the future of agricultural commerce, bringing efficiency and transparency to the sector.”

 nurture.retail  has collaborated with Neptune and Pasura

 The online-exclusive products will be available in 14 states with a 72-hour delivery promise.

Bengaluru based nurture.retail, India’s largest B2B Ag-input e-commerce platform, has launched a comprehensive range of crop protection products which will be made available only online via its mobile app. These online-exclusive products comprise herbicides, fungicides, insecticides and bio-stimulants; these products are Uniquat, Turf, Lancer, Yieldwin, Manzate, Amerex, Ricebac, Imidastar and Lambda Star.

The launched product portfolio consists of crop protection, bio-stimulants & crop nutrition products that help in weed control, seed treatment, profuse tillering, branching and ensuring nutrition to the soil for growth solving problems the farmers face, from seeding to the growth & maturity stages.

This launch marks an important step for nurture.retail division of nurture.farm as it expands its online-exclusive product offerings. It also represents a progressive shift in the mindset of agri-input companies towards digital commerce. These products were launched via its flagship Shubh Aarambh event by nurture.retail amidst its retailer network in the presence of the chief guest Ashish Dobhal, CEO of UPL SAS.

Ashish Dobhal, Chief Executive Officer at UPL SAS, said, “In India, about 350,000 registered & licensed agri-input retailers cater to 150 million farmers. Most of these agri-input products are distributed through the traditional network (offline). By collaborating with nurture.retail to launch an online-exclusive product line, we can serve untapped markets and leverage digital channels as growth levers. This step also safeguards the interest of leading agri-input companies by ensuring that the traditional distribution channels remain unaffected.”

 Vishal Dubey, Business Head – nurture.retail said, “We are excited to launch online-exclusive products on our platform to celebrate the Kharif Season. The online-exclusive products will be available in 14 states with a 72-hour delivery promise. Agri-retailers can purchase the best agri-inputs through the crop life cycle at affordable rates. We will rapidly add more online exclusive products, unlocking new avenues for growth for agri-retailers.”

 The online-exclusive products will be available in

nurture.retail platform to sell 40+ Agfarm products at exceptionally competitive market prices  to over 70,000 agri-inputs retailers and dealers across 13 Indian states.

 nurture.farm, India’s leading AgTech startup for end to end agriculture ecosystem related solutions, announced an exclusive tie-up between its online B2B platform nurture.retail and Dubai based agrochemical company – Agfarm. To begin with, a total of 40+ products from Agfarm will be available for purchase on the nurture.retail platform. These include a range of herbicides, insecticides and fungicides, which can be applied to a wide variety of crops. Glyphosate, Emamectin Benzoate, Thiamethoxam, Pretilachlor, Paclobutrazol are a few of the molecules launched, among others. Additionally, the nurture.retail platform will also be launching Agfarm’s patented molecules targeted to different pest segments.

Along with launching innovative and patented products, the tie-up will also bring products at highly competitive rates for the 70,000 retailers using the nurture.retail app. Consequently, the price benefit will get passed on to the farmers, who will witness lower input costs and access to better and advanced biochemistry.

Speaking about the partnership, Dhruv Sawhney, Business Head and COO, nurture.farm, said, “We aim to offer our 70,000 and growing base of Ag-input retailers and dealers using the nurture.retail app the choice of authentic quality products at competitive prices. The product range offered via our exclusive partnership with Agfarm will help address some of the most pressing issues farmers face in protecting their crops from pests and diseases thus building resilience. Additionally, the digital platform brings these products to the retailers and subsequently to the farmers at extremely affordable rates. We are also building strong forecasting and predictive models that will allow us to align timely placement of critical products in areas most prone to pest and disease attacks. “

Commenting on this exclusive partnership, Vaman Alawadhi, Director, AgFarm, said, “AgFarm aims to empower the agricultural community through digitalization. We decided to ditch the traditional way of over-the-counter selling and chose to sell our products online instead because digital buying and selling of agro-inputs is the only way to break the vicious circle of mediators. It gives the dealers and retailers direct access to manufacturers and ultimately enables them to pass on the service benefits to farmers. Availability of authentic and quality products at a fair price leads to better crop quality and higher yields. This association will help us a great deal in achieving our goal as through their platform we will get to serve more than 70,000 retailers and dealers directly.”

nurture.retail platform to sell 40+ Agfarm products