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Award winning designs includes CNH’s flagship products and world first electric tractors with autonomous features.

Product designs from CNH’s global agriculture brands Case IH and New Holland have been honored with four Good Design Awards. Winners of this renowned global prize for design excellence are determined by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. This edition saw submissions received from over 55 countries.

“Our CNH Design Team is always thrilled to be recognized by the Good Design Awards. The unique talents within this global team are on full display in these designs which include our brands’ flagship products and world first electric tractors with autonomous features,” said David Wilkie, Head of Design at CNH.

Our Winners

The Case IH Farmall 75C Electric is the brand’s first fully electric tractor. The electrification of the iconic Farmall model gave the CNH Design team an opportunity to reimagine it with a brand-new design that evokes its powerful, diesel-equivalent performance and ability to tackle agriculture’s toughest jobs.

The Case IH Quadtrac 715 – the world’s most powerful tractor – sports a new signature look that suggests its vast technological and performance capabilities, which work in unison to deliver customers greatly increased productivity.

The New Holland CR11 is the brand’s next-generation flagship combine. It integrates world-class iron with AI and machine learning to automate tasks and optimize all aspects of harvesting, from maximizing crop value to minimizing fuel usage. It showcases a new design and style for the brand, developed through close collaboration between the CNH Design, Engineering, Product and Brand Marketing teams. The result is iconic: a refreshed design that is stylish yet timeless. The flow of the harvest is underlined on the exterior body panels by the flowing blue line that runs across the combine, highlighting the various functions of the machine.

Award winning designs includes CNH’s flagship products

New Holland has developed the Comfort Ride™ suspension system for T4V and T4N vineyard tractors with an overall width of up to 1.06m.

New Holland is using SITEVI 2023 as the launchpad for its new Comfort Ride™ cab suspension system on T4V and T4N vineyard tractors, bringing the health and productivity benefits of greater comfort and fatigue reduction to operators.

The cab suspension, well established on higher powered New Holland tractors, needed to be adapted to vineyard’s width. This new suspension, patented, allow a vibrations reduction of 15 per cent in the field and more than 60 per cent on the road and has been welcomed by many drivers. Comfort Ride™ suspension will be available on all New Holland T4 specialty tractors by the end of 2024, including the F and LP versions.

The number of hours spent behind the wheel of vineyard tractors increases with the average size of farms, the growing mechanization of work and the evolution of cultivation techniques. With this comes an increase in the hours during which operators experience the persistent vibrations that can be transmitted through to them. Comfort Ride™ addresses this by integrating components including the tractor’s front axle suspension, rear hitch suspension, air seat suspension and progressive engagement of PTO-driven implements. In this way it counters all key sources of vibration, including mechanical, travel speed, ground impacts, implement forces, tire impacts and more.

To ensure that all specialty tractor drivers benefit from greater operator comfort regardless of the constraints imposed by the tractor’s size, New Holland has further developed the Comfort Ride™ suspension system for T4V and T4N vineyard tractors with an overall width of up to 1.06m. The suspension consists of a combination of a Panhard bar, – hydraulic shock absorbers and a pneumatic cushion located at the rear of the cab of the tractors, with no impact on their overall width of 1.06m.

“The Comfort Ride™ Cab is a great example of our focus on customers when developing new technologies and innovations,” said Marco Gerbi, New Holland Global Product Manager Head of Specialty & Compact tractors “Agriculture is evolving, and so is the equipment required to meet today’s demands, with operator comfort at the centre of those. Comfort Ride™ has proven its value in larger tractors across the New Holland range, and its now time for vineyard operators to experience its benefits.”

New Holland has developed the Comfort Ride™

 To explore the possibilities of biogas production from livestock waste and at the same time to promote the use of renewable energies in the country.

World leader in clean energy, New Holland Agriculture announces a partnership with leading companies in the biomethane sector in Brazil for the creation of an innovative ecosystem for the production of gas, generated from the decomposition of organic waste. The new ecosystem is the first of its kind in the country and promises to revolutionize its biogas market.

The launch of this unprecedented solution in the Brazilian biomethane market is the result of a successful collaboration between New Holland, Iveco Group, Sebigás Cótica – a company specialised in the development of biodigestion solutions, from project design, construction, maintenance and operation of biogas facilities – and Air Liquide – a world leader in industrial gases, technology and services for industry and healthcare.

Similarly, to what New Holland Agriculture is doing in Europe with the British company Bennamann, the initiative aims to explore the possibilities of biomethane production from livestock waste and at the same time to promote the use of renewable energies for Agriculture in the country.

The arrival of this technology follows the sale of the first tractor unit powered by biomethane gas in Brazil: a T6.180 Methane Power, which can use the gas generated from the decomposition of organic waste as fuel, was sold to SF Agropecuária, a company based in Brasilândia, Mato Grosso do Sul.

The property selected to be part of the experimental biomethane project is that same farm, pioneering in the use of waste to create energy.The whole system could potentially allow the Brazilian biogas market to grow. With the increasing demand for renewable energy, the biomethane produced by the new solution has the potential to become a viable alternative to diesel and other fossil fuels. Besides, the production of biomethane from animal waste, cow and pig to start with, contributes to reduce greenhouse gas emissions, making the solution environmentally friendly.

The project was launched with “Methane Power Experience”, a special two-day media event involving Brazilian journalists and stakeholders, also involving a test drive on the T6.180 Methane Power Tractor.

Carlo Lambro, Brand President of New Holland Agriculture said: “We continue to reinforce our sustainability strategy on the global level, confirming with concrete actions our brand’s leadership position in alternative propulsions but also in researching and developing new winning practices to apply a circular economy model in Agriculture.”

 To explore the possibilities of biogas production

The tractor is designed to tackle demanding constraints posed by narrow vineyards

The Straddle Concept from New Holland Agriculture, a global brand of CNH Industrial, has won the gold medal for Excellent Product Design at the German Design Awards 2023. This prestigious ward is given by the German Design Council (set 1953) to products that display outstanding innovation and a seamless marriage of form and function. 

New Holland partnered with Pinnifarina , the internationally renowned design house, to develop the Straddle Tractor Concept. The tractor is designed to tackle the demanding constraints posed by narrow vineyards – which are renowned for producing high quality, high value, wines from grapes grown in rows less than 1.5 metres wide, often on steep slopes. Inspired by the shape of a champagne flute, the design of the tractor is a tribute to our grape growing customers. 

The concept has also been created as ready for electric traction. This reflects New Holland’s commitment to more productive and sustainable agriculture, and its focus on alternative fuelled machines for a better future. 

This award is the latest recognition of the company’s continued excellence in industry leading design and innovation. 

The tractor is designed to tackle demanding

New Generation T4 F/N/V offers more powerful performance and has been extended with a new 118-hp model at the top of the range

The New Holland T4.120 F was crowned as the ‘Best of Specialised’ tractor at the Tractor of the Year 2023 Awards. The coveted title, assigned by a jury of independent journalists specialising in agricultural mechanisation, recognises the best tractor in the European market.

The engine, advanced hydraulics and specifications packed in a supremely compact tractor with a new, low-height hood make it a true game-changer in the specialty sector.

Carlo Lambro, New Holland Brand President “This prestigious award recognises once again New Holland’s supremacy as the undisputed leader in the specialty tractor segment. We have remained at the forefront of this sector for seven decades by constantly innovating, upgrading and extending our uniquely wide offering to meet the most specialised requirements of our customers. This latest “Best of Specialised” title is testament to the many years of work and dedication in this important segment, particularly in Europe. I would like to congratulate and thank all the teams involved in the development of this tractor, especially at the Jesi plant and Engineering in Modena, Italy.”   

New Generation T4 F/N/V offers more powerful

Best Launch of the Year (Implement) award for the New Holland Roll-Bar 125 Round Baler

New Holland Agriculture, a brand of CNH Industrial, has been awarded with Best Tractor in 31-40 HPcategory for the New Holland 3037 TX 4WD tractor at the fourth Farm Power Awards. The New Holland Roll-Bar 125 Round Baler also won the Best Launch of the Year (Implement)at the awards.

Honoured by the recognition, Gagan Pal- Director Agriculture Brand India, CNH Industrial,said “At New Holland Agriculture, we are committed to offering world-class quality products for the Indian farmers that are also technologically advanced. Beyond the existing products, the brand is also dedicated to investing resources to develop sustainable solutions for the industry. We are delighted to have received this award and are further invigorated to continue providing best-in-class machines and help develop the sector in India.”

New Holland Agriculture aims to support the farmers in their journey to a more productive, efficient and effective way of farming with its products backed by superior technology and performance.

Organised annually, the Farm Power Awards honours the efforts of the OEMs and institutions that has led to significant contributions in the industry and have impacted the lives of farmers.

Best Launch of the Year (Implement) award

The tractor is capable even of a negative footprint when powered with bio-methane generated from liquid manure

New Holland Agriculture, Official Sponsor of the Giro d’Italia 2022, will display a T6 Methane Power tractor along the route of the sporting event, which provides a perfect platform for the brand to spread its message of sustainable agriculture. The tractor is a true game changer, capable even of a negative footprint when powered with bio-methane generated from liquid manure. It has all the features that have made the T6 a favourite among farmers across the world.

The T6 Methane Power will be on display in a livery specially designed for the Giro d’Italia that was first unveiled on a T5.120 Dynamic Command at the Fieragricola show in Verona (March 2022). With this customisation inspired by the ‘Leader’s Jersey’ of the Giro d’Italia, the tractor will be the perfect expression of the dedication to performance and sustainability that the brand shares with the Italian Grand Tour.

“The T6 Methane Power tractor is the culmination of New Holland’s pioneering work in the development of methane technology and one of the many tangible outcomes of our Clean Energy Leader strategy,” stated Carlo Lambro, New Holland Brand President. “At New Holland we are passionate about enabling and promoting sustainable, efficient and profitable farming through advanced technologies, extended connectivity and reliable powertrain technology. The T6 Methane Power tractor, now in production and available to our customers, is a vital link in our Energy Independent Farm’s virtual cycle that delivers carbon neutral production.”

New Holland will further spread its message of sustainability by participating in the Giro-E 2022, the pedal-powered Giro d’Italia built on technology, ecology and sustainable mobility. The brand will compete with a team made up of company employees, dealers and customers. The only stage event in the world dedicated to pedal-assisted bicycles, it takes place at the same time as the Giro d’Italia and on the same route, covering the final sections of its 18 stages a few hours before the professional riders.

The tractor is capable even of a

The heavy-duty 520 mm-diameter rotor in combination with the active drop floor provides constant feedback to the operator, enabling them to maximise productivity with high throughput and non-stop feeding

New Holland Agriculture has extended its variable chamber round baler offering with the new Pro-Belt Series. This premium round baler is a versatile, high-performance and durable baler that delivers excellent bale shape in all crops and conditions.

The Pro-Belt has been designed based on feedback New Holland collected through numerous customer test drives conducted across the world – from North America to Australia, New Zealand and Europe, collectively producing 150,000 bales. The new baler delivers on all counts with outstanding performance.

The new baler has been developed for reliability and durability, with a split gearbox for high mechanical efficiency and robustness and a streamlined design with fewer, stronger components and moving parts. The heavy-duty 520 mm-diameter rotor in combination with the active drop floor provides constant feedback to the operator, enabling them to maximise productivity with high throughput and non-stop feeding. It performs equally well in silage and dry straw, producing consistently high bale density and perfectly formed, firm bales for easy handling and stacking. With a capacity of up to 30 tonne per hour and 140 kg/m3 in straw, the Pro-Belt will enable customers to bale their crop faster, finishing their field in less time with fewer bales.

New Holland will preview the new Pro-Belt Series in demonstrations and local events in France, Italy and the UK during the first half of 2022, in preparation for the official launch to the public in November at the SIMA show in Paris, France and Eima exhibition in Bologna, Italy.

The heavy-duty 520 mm-diameter rotor in combination

The T6.180 Methane Power tractor marks a first in the industry

New Holland Agriculture, US has announced the launch of the world’s first production T6 Methane Power tractor on February 8, 2022. The T6.180 Methane Power tractor marks a first in the industry, designed to minimise emissions while maximising the profitability and productivity with unimpeded performance.

The launch is a culmination of a multiyear development project to create and bring to market a tractor line-up that furthers the use of more sustainable fuel sources in US agriculture. From livestock farms to municipalities with roadside mowing crews, T6 Series tractors are the definition of flexibility and versatility.

“The T6.180 Methane Power is the result of New Holland’s pioneering work on the use of alternative fuels through our Clean Energy Leader strategy. It is a significant step forward on the path to decarbonizing agriculture, and it is happening now, as the development of this sustainable tractor has reached its production phase. It is commercially available to our customers beginning this 2022 season,” commented Michael Cornman, Livestock and Dairy Segment Manager for New Holland Agriculture North America.

The T6 Methane Power features an all-new NEF 6.7 liter engine specifically developed for agricultural applications by FPT Industrial and benefits from the company’s 20+ years of experience in natural gas powertrain technology development. To date, FPT Industrial has produced more than 50,000 natural gas engines.

The T6.180 Methane Power tractor marks a

Under this agreement, MacDon will distribute a full line of co-branded combine draper headers through New Holland dealers worldwide

New Holland Agriculture announced a new strategic partnership with MacDon Industries, a leading manufacturer of combine headers. Under this agreement, MacDon will distribute a full line of co-branded combine draper headers through New Holland dealers worldwide, with the exception of South America, ready for season 2023.

The new, co-branded draper headers will compliment New Holland’s wide offering of combined headers. Production of New Holland’s Varifeed grain headers and CornMaster corn headers will continue, allowing the brand to offer the best header solutions for all customers.

Under this agreement, MacDon will distribute a