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HomePosts Tagged "KRBL"
Agribusiness, Company News, Finance, Foodgrains, India, Trade

The E-commerce ecosystem has delivered a staggering 75 per cent revenue growth (vs. STLY) * for KRBL, solidifying its position as a pivotal strategic channel for the company’s business expansion.

KRBL Limited, renowned for its flagship range- India Gate Basmati Rice, the World’s No. 1 Basmati Rice brand, has reported robust growth in the domestic market for Q1 FY25, with revenue of Rs 925 crore, marking a 9 per cent year-on-year increase. This growth is underpinned by a significant rise in both volume and realisation for branded Basmati rice, as well as a 23 per cent surge in sales of non-Basmati branded rice.

KRBL has achieved a record-breaking market share of 37.1 per cent (+460 bps*, STLY) in general trade, 44.9 per cent (+280 bps*, STLY) in modern trade, and 42.0 per cent (+350 bps*, STLY) in e-commerce, significantly strengthening its leadership across all market categories in Q1 FY25. The E-commerce ecosystem has delivered a staggering 75 per cent revenue growth (vs. STLY) * for KRBL, solidifying its position as a pivotal strategic channel for the company’s business expansion.

The company’s unwavering efforts to enhance product availability and densify its distribution network are credited with this achievement. Currently, the brand is present in over 1.1 crore households nationwide, with a 10 per cent penetration (8 per cent increase* over STLY) and a retail outlet presence of 3.8 lac outlets.

The company has also received a positive response to its regional rice offerings and the India Gate Classic Biryani Masala. The regional rice segment, featuring aged varieties such as Surti Kolam, Jeera Rice, Sona Masoorie, Wada Kolam, and Gobindo Bhog, has grown by 23 per cent, reflecting strong consumer demand. Similarly, the India Gate Classic Biryani Masala has gained traction across E-commerce and Modern Trade platforms, further enhancing KRBL’s presence in the domestic market.

Ayush Gupta, Domestic Business Head, KRBL, commented on the performance, saying, “Our recipe for success is built on three essential pillars: Consumer, Category, and Channel. We place the consumer at the core of everything we do, constantly evolving with their preferences and translating these insights into impactful initiatives. Our passion goes beyond selling rice; we’re committed to elevating the entire basmati category. By expanding the market, educating both consumers and retailers and preserving Basmati’s heritage, we ensure an uncompromised experience. Additionally, a robust omnichannel presence has been crucial in connecting with the right customers at the right time, driving our growth strategy forward”

As KRBL continues to build on its market leadership, the company remains dedicated to expanding its reach and strengthening its product offerings in the domestic market, ensuring sustained growth and value for its stakeholders.

The E-commerce ecosystem has delivered a staggering

Agribusiness, Company News, Foodgrains, India, Supply Chain, Trade

Strategic move of the company to meet the growing global demand of the Basmati rice.

KRBL Limited, renowned for its flagship range- India Gate Basmati Rice, the World’s No. 1 Basmati Rice brand*, is thrilled to reveal its product range at Tesco, the largest and most well-known supermarket chain in the UK. This ensures that India Gate Foods’ premium Basmati range is easily accessible for delivery to customers across the United Kingdom.

As a leader in the basmati rice industry, India Gate Foods has consistently established the benchmarks for rice quality and innovation. The availability of KRBL’s products at Tesco emphasizes KRBL’s dedication to offering consumers unmatched access to high-quality basmati rice and other products. Amidst the growing demand of high-quality Basmati in global markets, this strategic move marks a significant milestone as it broadens KRBL’s global reach. Shifting from a B2B to a B2C relationship through availability of products at Tesco allows the brand to engage directly with customers who have expressed their preference for “premium, aged, long grain basmati.”

” Introducing our India Gate Basmati Rice range at Tesco not only bolsters our global market presence but also highlights our dedication to delivering high-quality and exclusive products. We are devoted to expanding our export network into new regions, including Europe and North America, through strategic collaborations and enhanced product offerings. Our goal is to make the India Gate Basmati rice and KRBL product range accessible to a broader audience, allowing them to enjoy the rich heritage and superior flavour of our products, and to use the finest quality rice for creating various delicacies.” said Akshay Gupta, Business Head for Bulk Exports, KRBL.

KRBL worked in partnership with Golden Acre Foods to secure the launch.  Based in the UK, Bcorp certified company, Golden Acre Foods are experts in bringing global brands to UK supermarkets.  They are Tesco’s strategic partner in World Foods and are renowned for their full-service approach, providing end to end support and guidance for brands wanting to enter the UK market.   The launch of India Gate Basmati Rice in Tesco will provide a great platform for future growth.

“Tesco’s tremendous community of 2,904 retail stores throughout the UK will provide us with great enterprise opportunities, and we are expecting a tremendous raise in our sales in the European region. Launching our products at Tesco isn’t about expanding our footprint but also about establishing KRBL as a trusted household name in the global market.” Gupta added.

KRBL is optimistic about achieving positive growth driven by continued expansion in the domestic market and increased exports.

Strategic move of the company to meet