The E-commerce ecosystem has delivered a staggering 75 per cent revenue growth (vs. STLY) * for KRBL, solidifying its position as a pivotal strategic channel for the company’s business expansion.
KRBL Limited, renowned for its flagship range- India Gate Basmati Rice, the World’s No. 1 Basmati Rice brand, has reported robust growth in the domestic market for Q1 FY25, with revenue of Rs 925 crore, marking a 9 per cent year-on-year increase. This growth is underpinned by a significant rise in both volume and realisation for branded Basmati rice, as well as a 23 per cent surge in sales of non-Basmati branded rice.
KRBL has achieved a record-breaking market share of 37.1 per cent (+460 bps*, STLY) in general trade, 44.9 per cent (+280 bps*, STLY) in modern trade, and 42.0 per cent (+350 bps*, STLY) in e-commerce, significantly strengthening its leadership across all market categories in Q1 FY25. The E-commerce ecosystem has delivered a staggering 75 per cent revenue growth (vs. STLY) * for KRBL, solidifying its position as a pivotal strategic channel for the company’s business expansion.
The company’s unwavering efforts to enhance product availability and densify its distribution network are credited with this achievement. Currently, the brand is present in over 1.1 crore households nationwide, with a 10 per cent penetration (8 per cent increase* over STLY) and a retail outlet presence of 3.8 lac outlets.
The company has also received a positive response to its regional rice offerings and the India Gate Classic Biryani Masala. The regional rice segment, featuring aged varieties such as Surti Kolam, Jeera Rice, Sona Masoorie, Wada Kolam, and Gobindo Bhog, has grown by 23 per cent, reflecting strong consumer demand. Similarly, the India Gate Classic Biryani Masala has gained traction across E-commerce and Modern Trade platforms, further enhancing KRBL’s presence in the domestic market.
Ayush Gupta, Domestic Business Head, KRBL, commented on the performance, saying, “Our recipe for success is built on three essential pillars: Consumer, Category, and Channel. We place the consumer at the core of everything we do, constantly evolving with their preferences and translating these insights into impactful initiatives. Our passion goes beyond selling rice; we’re committed to elevating the entire basmati category. By expanding the market, educating both consumers and retailers and preserving Basmati’s heritage, we ensure an uncompromised experience. Additionally, a robust omnichannel presence has been crucial in connecting with the right customers at the right time, driving our growth strategy forward”
As KRBL continues to build on its market leadership, the company remains dedicated to expanding its reach and strengthening its product offerings in the domestic market, ensuring sustained growth and value for its stakeholders.
