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Monday / December 23. 2024

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HomePosts Tagged "kisan"
Agrotech, India

The ICAR-Indian Institute of Millets Research, Hyderabad and IFFCO Kisan have virtually signed a Memorandum of Agreement (MoU) to promote Bio-fortified Pearl Millet cultivars through FPOs in Koppal district of Karnataka. 

Through this collaborative effort, the FPOs in Karnataka, Telangana, and Andhra Pradesh will receive seeds, technology orientation, advice dissemination, and capacity building on packaging of biofortified seeds in terms of nutritional content and its benefits.

C V Ratnavathi, Director, ICAR-IIMR laid emphasis on creating awareness of bio-fortified seeds and nutritional values of Millets and said that the Institute will connect farmers and FPOs with knowledge partner IFFCO Kisan and Praveer Srivastava, COO, IFFCO Kisan, highlights that IFFCO Kisan will distribute seeds and also assures the buyback of Pearl Millet at farm gate from FPOs at a competitive price by replicating its pilot project in districts of Karnataka, Telangana & Andhra Pradesh.

Siddharth Bhattacharya, Lead – Partner Relationships, IFFCO Kisan further adds that with the help of ICAR-IIMR, IFFCO Kisan will work towards on-boarding of farmers & FPOs, trainings, capacity building on better package practices, technology orientation & seed distribution to shareholders of FPOs and better market linkages to farmers.

The ICAR-Indian Institute of Millets Research, Hyderabad

Company News, Sustainability

Kisan Diwas is part of the brands larger objective of building a sustainable food chain

Maharashtra based You Care Lifestyle by Luke Coutinho, a platform created with an intention of providing mindfully curated health and wellness related products like Grocery and Staples, Healthy alternatives in snacking, and other lifestyle-related items is celebrating Kisan Diwas through a 4-day festival that introduces home-grown and farm to table products, offers, and other interesting activities on their social media.

Celebrating Kisan Diwas is part of the brands larger objective of building a sustainable food chain and encouraging local players through #Wellnessthroughfairtrade. Starting from December 20, 2021 to December 24, 2021, will be a one-of-a-kind experience. The brand will also be bringing many of these vendors to the forefront through various social media activities and giving a chance for their audience to connect with them directly through activities like Ask Me Anything, IGTV Live, and so on.

According to Luke Coutinho, Co-founder of You Care Lifestyle, “Today, as the agriculture sector is standing at the crossroad of a transformation, this campaign aims at introducing pioneer work in the field of agriculture that promotes the welfare of farmers and the sector as a whole. To support this purpose, we wanted to use technology to devise a way so that farmers do not bear the brunt of the pandemic. The platform will also enable individuals like us to have access to fresh produce and lifestyle products at all times. With the way things are progressing globally, online purchasing is the future. People are scared to venture out, stand in lines, risk themselves to viruses and other threats. Online purchasing enables them to meet their daily lifestyle needs in a simple, safe, and comfortable way. To further amplify this opportunity, we are highly keen on welcoming business entities that will support fair trade, sustainable organic farming, regenerative methodologies, zero waste products to come and join us in this collective initiative.”

Kisan Diwas is part of the brands