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HomePosts Tagged "John Deere"
Collaborations, Company News, Farm Mechanisation, Machinery - Pre-harvesting, Machinery – Post-harvesting

Built by, for, and with women, Dovetail Workwear, is teaming up with John Deere to develop a collection of apparel and gear specifically designed to address the needs of women in the agricultural industry. This collaboration is inspired by their shared commitment to celebrating women’s immense value and contributions in agriculture. Together, the two brands are focused on developing products that support and empower female farmers, crafts and tradeswomen, and small-scale homesteaders

The John Deere x Dovetail Workwear collection was developed through close collaboration with female farmers, ensuring their voices and needs are represented at every stage, from product design to wear testing. Design prioritizes fit, performance, and durability on the farm, with features like high-stretch, midweight fabric and a split hem for a smooth fit over boots.

Throughout history, women have grown, sourced, and harvested food alongside their male counterparts. In times of war, they even replaced their jobs in the field. While women haven’t always been recognized for their pivotal role in agriculture, their influence and impact has continued to grow steadily.

Today, women represent a significant force in agriculture:

36 per cent of all U.S. farmers are women
56 per cent of all farms have women as producers and decision-makers
Dovetail Workwear’s collaboration with Deere celebrates and recognizes these invaluable contributions, shining a spotlight on the women who keep our farms running and our tables full.

“We are thrilled to partner with John Deere to honor and support the extraordinary women in agriculture,” said Sara DeLuca, Dovetail Co-founder and Director of Product Development. “By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers.”

“Deere’s collaboration with Dovetail Workwear is born from real conversations with women doing real work,” said Lauren Willis, Global Director Brand Licensing at John Deere. “Through this workwear line we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead.”

Built by, for, and with women, Dovetail

Agrotech, Digital Technologies, Drones, E-commerce, Farm Mechanisation, IT, Machinery - Pre-harvesting, Machinery – Post-harvesting, R&D, Soil Health, Sustainability

Biome Makers, a leader in soil health and sustainable agriculture, announces integrations with Climate FieldView, John Deere, and CNH, enabling farmers to bridge the gap between soil biology and digital farming. By seamlessly connecting field data from these leading platforms with BeCrop® Farm, farmers can now access AI-driven insights into nutrient cycling, disease risk, soil resilience, and ag-input product recommendations. This integration empowers farmers with the missing piece in agriculture—biological data—providing a complete, actionable picture for more intelligent decision-making and sustainable farming practices

As digital tools become increasingly integrated into modern agriculture, connecting soil biology insights with agronomic decision-making platforms is key to enhancing efficiency and sustainability. By bridging this gap, Biome Makers, Climate FieldView, John Deere, and CNH are making it easier for farmers to harness biological data alongside traditional agronomic information.

″Digital agriculture is evolving toward more connected platforms, where farmers can leverage multiple data sources for better decision-making,″ said Alberto Acedo, CSO and Co-founder of Biome Makers. ″Our integrations with Climate FieldView, John Deere, and CNH support this transformation, making it effortless for users to bring their field data into BeCrop® Farm and unlock powerful soil biology insights, ag-input recommendations, and agronomic guidance that drive sustainable farming practices.″

Key Benefits of the BeCrop® Farm & Digital Agriculture Platform Integrations

Seamless Data Import – Users of these three platforms can effortlessly import their field data into BeCrop® Farm to gain science-backed soil health insights—without the hassle of manual data entry.

Actionable Soil Health Intelligence – BeCrop® Farm analyzes over 1,000 biological and environmental parameters to provide recommendations on nutrient cycling, disease risk, soil resilience, ag-input products, and agronomic strategies that help farmers optimize soil performance and input efficiency.

Data Privacy & Ownership – Farmers retain complete control over their data, choosing when and with whom to share it. Biome Makers ensures that all data handling complies with the highest agricultural privacy standards.

With these new integration partners, users can now connect their field data to BeCrop® Farm and unlock deeper soil intelligence to improve productivity and sustainability. By making soil biology insights more accessible within digital farming workflows, Biome Makers is helping farmers enhance efficiency, reduce environmental impact, and build resilience for the future.

Biome Makers, a leader in soil health

Agribusiness, Agrotech, Farm Mechanisation, Machinery - Pre-harvesting, World

Three new technologies -seed-level sensing, fertilizer-level sensing and active vacuum automation will give farmers more information needed to keep planters running.

John Deere announced new planter technologies designed to make the planting process more efficient, giving farmers an edge in getting the crop in during tight windows due to weather and other conditions. Three new technologies -seed-level sensing, fertilizer-level sensing and active vacuum automation will give farmers more information needed to keep planters running.

Seed-Level Sensing

This logistics improvement provides farmers with a more accurate look at the level of seed remaining in the tank. Currently, farmers estimate time to empty based on previous experience or general visual indicators and often have to stop and manually check the seed levels remaining in the tank. Seed-level sensing places a sensor in the tank that can measure the volume of seed left in the tank, which is then provided to the operator in the cab and the John Deere Operations Center™. This new feature provides more accurate information on when and where to have seed tenders available for tank refills. This feature is available on model year 2026 planters or as a precision upgrade for certain models back to model year 2022.

Fertilizer-Level Sensing

Similar to seed-level sensing, this improvement focuses on enhancing planting logistics by providing the operator with better information on the fertilizer level remaining in the tank. Fertilizer-level sensing is an external manifold that includes two pressure sensors, which are used to calculate both the liquid density as well as the volume remaining in the tank. This eliminates the need for the operator to input the density value while also giving them the ability to see the tank volume in-cab and on the John Deere Operations Center. Fertilizer-level sensing is available on model year 2026 planters and is also a precision upgrade that can be added to machines that are model year 2022 and newer.

Active Vacuum Automation

To help farmers ensure they are getting the most out of their seed, John Deere added active vacuum automation to model year 2026 planters with electric drives and the SeedStar™ 5 Monitoring System. This feature looks in real time at singulation and automatically adjusts the vacuum, helping to prevent skips and doubles. Active vacuum automation minimizes the operator interaction, helping to control actual seed population versus manual adjustment that previously had to be made.

“Working with farmers and John Deere dealers, we have found solutions for ways our customers can keep rolling during planting season,” said Anthony Styczinski, product marketing manager at John Deere. “These solutions help farmers more accurately and efficiently complete the most critical part of the production cycle, helping get the crop off to an optimal start.”

Three new technologies -seed-level sensing, fertilizer-level sensing

Agribusiness, Agrotech, Company News, Start ups, World

New cohort to explore innovations focused on meeting customers’ needs.

Deere & Company announced the names of 6 companies chosen for its 2025 Startup Collaborator program. The John Deere Startup Collaborator program was launched in 2019 to enhance and deepen the company’s interaction with startup companies whose technology could add value for agriculture and construction customers.

“The John Deere Startup Collaborator Program represents our ongoing dedication to innovation and customer-centric solutions,” said Jahmy Hindman, Senior Vice President & Chief Technology Officer. “By collaborating with forward-thinking startups, we aim to explore new technologies that can bring significant value to our customers in agriculture and construction. We look forward to working closely with these startups to learn, grow, and drive the future of productive, sustainable, and efficient farming and construction practices.”

The companies participating in the 2025 Startup Collaborator include:

Array Labs – A space technology company building the first constellation designed for frequent, high-quality 3D imaging of Earth’s entire surface

Landscan – A digital twin company fusing proprietary soil and remote sensing signals to generate unique analytical insights for the optimization and management of land and its resources

LIDWAVE – A pioneering 4D LiDAR-on-a-chip developer, providing unprecedented sensing for advanced automation, mapping, and inspection applications

Presien – A physical AI company partnering with OEMs to deliver plug-and-play, on-machine solutions that transform worksite safety and productivity

ReSim – An embodied AI testing company that automates hardware, simulation and replay evaluations, unlocking safer, faster development for autonomy

Witricity – A trailblazer in wireless charging technology for commercial and passenger vehicles, eliminating the hassle of plug-in charging and setting the stage for future autonomy

“We’re thrilled to welcome the 7th cohort of startups to our John Deere Startup Collaborator Program. This program is all about fostering innovation and collaboration. Each startup in this cohort brings unique technologies aimed at tackling real challenges in agriculture and construction. By working together and learning from one another, we will explore new technologies that can benefit our customers.” – Colton Salyards, Principal Corporate Development, John Deere. 

New cohort to explore innovations focused on

Agribusiness, Agrotech, Company News, Farm Mechanisation, Machinery - Pre-harvesting, Machinery – Post-harvesting, World

These new capabilities will be integrated into the John Deere Operations Center™ and will offer more comprehensive solutions for diagnosing and repairing equipment while ensuring machine reliability, safety, and compliance.

John Deere announced another significant step forward in supporting customers’ ability to maintain and repair their machines across the agricultural and construction industries. The latest addition to Deere’s suite of digital solutions will further empower customers and independent repair technicians by, among other things, enabling them to reprogram Deere-manufactured electronic controllers.

These new capabilities will be integrated into the John Deere Operations Center™ and will offer more comprehensive solutions for diagnosing and repairing equipment while ensuring machine reliability, safety, and compliance.

“John Deere has a long-standing commitment to enhancing our customers’ ability to repair their equipment. Consistent with that commitment, we’ve continued to deliver new and enhanced solutions designed to improve that experience,” said Denver Caldwell, Vice President of Aftermarket and Customer Support. “As our equipment has become more technologically advanced, so too have the repair tools needed to advance customer capabilities. We are committed to offering customers the best equipment ownership experience, both in the form of world-class dealer support and extensive self-repair resources. This offering advances our goal of minimizing customers’ unplanned downtime and enables them to be more productive and profitable in their operations.”

For years, John Deere has invested in enhanced solutions and is excited to take the next step as we continue to gather feedback from customers through the development process to complete our pilot. The customer and independent repair technician pilot will set the stage for launch in the U.S. and Canada by the second half of 2025.

Commitment to Repairability

For decades, John Deere has empowered customers to take control of their repair and maintenance needs, from publishing operator, diagnostic, and technical manuals, to selling parts over the counter to customers and independent repair shops to developing digital tools like Customer Service ADVISOR™. John Deere’s latest expansion will offer a more user-friendly, centralized platform for self-repair. As a leader in agricultural and construction technology as well as customer support, John Deere is committed to further enhancing machine ownership for a new generation.

Expanding Existing Tools and Resources

In addition to the new solution, John Deere has an expansive suite of tools currently that support customers throughout their machine ownership journey, including:

  • John Deere Bookstore for viewing operators’ manuals for free and purchasing technical manuals.
  • Quick Reference Guides and instructional videos for maintenance tips.
  • Shop.Deere.com for finding and purchasing parts online.
  • John Deere Operations Center™ for managing farm data, maintenance, and machine information.
  • Customer Service ADVISOR™ for digital manuals, and for clearing and refreshing codes, taking diagnostic readings, and performing limited calibrations.
  • Equipment Mobile this free app is a one-stop-shop for machine information including operators and parts manuals, maintenance plans, quick reference information, trouble code lookup, and software updates on select 4G connected machines.

These new capabilities will be integrated into

Agrotech, Company News, Start ups

Companies demonstrate John Deere’s commitment to customers’ future needs

Deere & Company announced the names of six companies chosen for its 2024 Startup Collaborator program. The John Deere Startup Collaborator program was launched in 2019 to enhance and deepen the company’s interaction with startup companies whose technology could add value for ag and construction customers.

“The startup program is mutually beneficial for John Deere and the startup companies that participate,” said Dennis Muszalski, VP, Module & Electrification Systems Engineering. “The program is based on finding benefits for our customers. The goal is to learn together and explore new ways to help customers unlock more value in ways they never thought possible.”

The companies participating in the 2024 Startup Collaborator include:

Constellr – a company measuring land surface temperature and water from its satellites at unprecedented accuracy levels to enable insights for a more sustainable future.

Geminos – an artificial intelligence company empowering businesses to understand and leverage causality for enhanced decision-making.

SB Quantum – a quantum sensing company focused on navigation based on a novel quantum magnetometer.

Fermata Energy – a leader in vehicle-to-everything (V2X) bidirectional charging platform technology.

goFlux – a Brazil based logistics company focused on digital solutions to connect the ecosystem for freight transactions.

Cloudscape Labs – a production management software company focused on providing job site visibility across the construction team to help meet production, cost, and safety targets.

“The cohort this year represents a diverse group of solutions that are applicable across a range of challenges and opportunities that our customers face,” said Cody Sorge, Business Development Manager for the John Deere Intelligent Solutions Group. “We look forward to working side by side with these companies to learn together regarding their solutions and how they can apply to John Deere customers in Agriculture and Construction.”

Companies demonstrate John Deere's commitment to customers'

Agribusiness, Agrotech, Company News, Farm Mechanisation, Finance, Investments, Machinery - Pre-harvesting, North America, R&D

The Brazil Technology Development Center will be built in Indaiatuba (SP) with opening planned for the end of 2024.

John Deere, a global technology company that provides software and equipment for the agriculture, construction and forestry sectors, has announced the construction of the Brazil Technology Development Center, its first development and testing center for tropical agriculture in the world. The company will invest around R$180 million in the project, with the aim of promoting synergy between the multiple R&D teams that are dedicated to designing and validating new products and technologies for the main production systems – grain, sugarcane, and special crops.

Now with this new Center the company is underlining the relevance of tropical agriculture as it continues investing in the country, both in product development and infrastructure. Its combined businesses in the country employ directly more than 9,000 people and produce equipment that is exported to more than 55 countries.

“Aware of the growing global demand for food and understanding the fundamental role that Brazil plays in this context, this Center will promote the development of everything that’s applicable to tropical agriculture. We’re going to be offering the Brazilian market a faster and more excellent service than we do currently”, points out Jahmy Hindman, CTO for John Deere.

The new Center, which will cover an area of 500,000 m², will be located in Indaiatuba (SP). Construction started in November 2023 and the finished building is expected to be delivered by the end of 2024. Around 150 employees will work at the Center in the engineering and R&D areas.

“The center will allow products to be conceived and tested in Brazil considering all the variables: soil, climate, connectivity levels, etc. This will ensure that solutions are delivered to local customers more quickly so small, medium and large Brazilian producers can work in an even more productive, profitable and sustainable way”, says Antonio Carrere, Vice-President, Sales & Marketing, Latin America.

With the setting up of the new Brazil Technology Development Center, John Deere expects to reduce the development time for new solutions by up to 40 per cent, depending on the type of project. The company has already launched products with a specific focus on the local market, such as its CH950 sugarcane harvester, a Brazilian project designed to meet the needs of the country’s sugarcane producers, and the S400 grain harvester, created for small and medium-size farms. This new Center will make it possible to speed up the delivery of solutions to the Brazilian market and considering its specific needs more and more.

The company’s Center for Precision Agriculture and Innovation (CAPI), which was set up in 2017 for research into and the development of the very latest trends in technological efficiency for farmers, with a focus on the use of hardware and software in precision agriculture, will now become an integral part of the new Center in Indaiatuba.

The Brazil Technology Development Center will be

Company News, R&D, World

For the first time, signals produced by a plant’s physiological response to infection will be linked to optimised crop treatments delivered with John Deere See & Spray technology. 

InnerPlant, the seed technology company enabling the earliest possible detection of stress in crops to make farming universally more efficient and sustainable, Syngenta, a global leader in agricultural innovation and crop protection and John Deere, a global leader in the delivery of agricultural, and construction, and forestry equipment, announce a joint effort to develop an integrated solution to fight fungus in soybeans. The first-of-its-kind solution will link together plants that give off early and specific signals when under attack by fungus with optimised crop protection treatments that are delivered with See & Spray technology.

“Fungal diseases are a massive and growing problem facing farmers who already face a great deal of risk in their operations,” explains Shely Aronov, CEO and co-founder of InnerPlant. “A solution that links signals directly from plants’ physiological responses to the individualised, precise delivery of optimised inputs will make farmers’ lives easier by delivering both improved efficacy and efficiency.”

Globally, crops are attacked by fungal diseases that result in substantial yield losses. And the problem is getting worse, according to experts who cite climate change and rising resistance to common fungicides as contributing to fast-rising fungal attacks that threaten the world’s food supply and a “global health catastrophe.”

“The technology from InnerPlant allows the detection of plant diseases at the earliest possible stage identifying plant diseases that otherwise often go undetected or untreated,” says Feroz Sheikh, Syngenta’s Chief Information and Digital Officer. “We are happy to engage in these initial trials with our partners. Integrated, innovative solutions are a critical path forward for managing the growing impact of soybean diseases and ensuring that farmers have the tools they need to feed the world.”

For the first time, signals produced by

Agro chems – Fertilizers, Agrotech, Company News, Machinery - Pre-harvesting, World

John Deere Operations Center™ and Yara’s Atfarm digital platform will provide farmers with tailored crop nutrition recommendations rooted in agronomic precision to ensure crops receive the right amount of nutrients.

 John Deere and Yara have joined forces to launch a partnership that will combine Yara’s agronomic expertise with John Deere’s precision technology and advanced machinery. The partnership will enable farmers to increase yields and optimize fertilizer use, helping them contribute to the ambition of the European Union’s Farm to Fork Strategy.

To be able to produce more efficiently and sustainably, farmers need high-quality, actionable data and the technology to put these insights into practice. This is where digital farming will play a big role in helping farmers optimize the productivity of their fields. To further this vision, the advanced connectivity between the John Deere Operations Center™ and Yara’s Atfarm digital platform will provide farmers with tailored crop nutrition recommendations rooted in agronomic precision to ensure crops receive the right amount of nutrients where and when needed.

Partnering to make every nutrient count

The Atfarm platform uses Yara’s proprietary optimized index, which enables farmers to monitor the biomass development of their crops and nitrogen uptake throughout the season and access field specific variable rate application maps. This data can be seamlessly shared as a WorkPlan with the John Deere Operations Center™. Farmers can add operational details and wirelessly synchronize the plans, including prescriptions, to any machine featuring the John Deere Gen4 or G5 Display.

As executing variable rate maps is often perceived as complicated, this John Deere Yara solution makes it much easier, supporting farmers in producing more yield with less input. Through Yara’s agronomic advice, trials show that farmers can achieve up to seven percent yield increase while securing up to 14 percent Nitrogen savings in fertilizer use.

The new connectivity will be piloted from spring 2024 to a group of farmers in Germany, France, and the UK. In addition, Yara and John Deere will continue to collaborate on additional opportunities to further improve nutrient use efficiency for farmers.

Unique combination of expertise

“Achieving the ambitious goal of the Farm to Fork Strategy to reduce nutrient losses by 50% in 2030 requires the industry to work together. Through partnering with John Deere, farmers will be able to use our recommendations in an easy, practical way. This contributes to more sustainable food production without adding complexity for farmers,” says James Craske, VP Digital Solutions Europe at Yara International.

Katharina Nies, Marketing Manager Precision Ag at John Deere highlights: “For Small Grain Producers, crop nutrition is one of the largest opportunities for optimization. We are excited to partner with Yara, as this is a unique combination of science-based fertilization recommendations together with John Deere’s connected, highly precise & intelligent machines. With that farmers can achieve highest levels of nutrient use efficiency.”

John Deere Operations Center™ and Yara’s Atfarm

Agrotech, Company News, North America, Trade

 Deere plans to offer Smart Apply throughout much of its dealer network in North America and Australia and will be exploring additional opportunities in new markets.

 Deere & Company has acquired Smart Apply, Inc., a precision spraying equipment company based in Indianapolis, Indiana. The company developed the Smart Apply Intelligent Spray Control System™, an upgrade kit that can improve the precision and performance of virtually any air-blast sprayer used in orchard, vineyard, and tree nursery spraying applications. Smart Apply helps growers reduce chemical use, airborne drift, and run off, while optimizing high-value crop yields and meeting sustainability objectives. John Deere has worked with Smart Apply since 2020.

“This is a natural progression of the two companies’ working relationship,” said Mike Bailey, Director, Small Tractor & HVC Production System at John Deere. “It’s a continuation of our commitment to high-value crop customers and dealers, further expanding a portfolio of solutions to help growers address their biggest challenges around labor, input costs, and regulatory requirements, and achieve environmental goals.”

Smart Apply was founded in 2014 and has approximately 20 full-time employees. Smart Apply is primarily sold through John Deere dealers in the U.S., Australia, New Zealand, South Africa, Canada, and England. In the future, Deere plans to offer Smart Apply throughout much of its dealer network in North America and Australia and will be exploring additional opportunities in new markets.

Smart Apply’s precision spraying helps achieve up to 93 per cent less chemical runoff and up to 87 per cent reduction in airborne drift, while reducing chemical use an average of 50 per cent. With less chemical use, growers also average a 50 per cent reduction in water use.

Smart Apply spraying chemicals to crops in a field during dusk.Smart Apply helps growers reduce chemical use, airborne drift, and run off, to optimize high-value crop yields and meet sustainability objectives. Smart Apply spraying chemicals to crops in a field during dusk.Smart Apply helps growers reduce chemical use, airborne drift, and run off, to optimize high-value crop yields and meet sustainability objectives. Smart Apply spraying chemicals to crops in a field during dusk.Smart Apply helps growers reduce chemical use, airborne drift, and run off, to optimize high-value crop yields and meet sustainability objectives.

Sophisticated LiDAR (light detection and ranging) technology senses the presence of individual trees and vines and automatically adjusts spray volume based on foliage density to optimize protection. The system stops spraying between trees and rows, adjusting without human intervention. Smart Apply’s proprietary, GPS-enabled software captures a broad spectrum of data while it sprays. The system documents date and time of spraying, overall spray volumes, chemical savings, tree counts, canopy volume, health of individual trees or vines, and acres/hectares sprayed. The precision data leads to a deeper understanding of an orchard’s or vineyard’s productivity, profitability, health, and sustainability.

“Both John Deere and Smart Apply recognize the importance of high-value crops and are committed to investing in innovation and technology that best serves producers who raise high-value crops and helps solve their problems,” said Jerry Johnson, President and CEO at Smart Apply.

 Deere plans to offer Smart Apply throughout

Agrotech, Company News, IT, World

The collaboration will streamline program enrollment and field data management through John Deere Operations Centre

Cargill and John Deere are announcing a collaborative effort to streamline the digital and in-field experience for farmers using John Deere technology and electing to participate in the Cargill RegenConnect program.

Cargill RegenConnect provides farmers with a financial incentive for positive environmental outcomes through the adoption of regenerative agriculture practices while helping to improve soil health and decarbonise the agriculture supply chain. John Deere’s precision ag technology and digital platform, Operations Centre, helps farmers to implement and document the practices they choose to adopt as part of Cargill RegenConnect.

John Deere and Cargill will work together to help farmers adopt and use precision technology and synchronise the flow of information when they opt-in to share data between systems. Farmers will be able to use existing planting, harvest and tillage documentation data stored in the Operations Centre, easily fill in missing information, and enrol in the 2023 Cargill RegenConnect program. This will help farmers save time, assure greater accuracy of data and offer the most up-to-date, consistent, and comprehensive view of their operation.

“John Deere and Cargill have a shared vision for advancing sustainability through digital capabilities that support farmers.  Farmers will have another tool in their toolbox to make the best decisions about sustainability and profitability for their farm,” said Alexey Rostapshov, Head of Sustainability Solutions for John Deere. “The connection to Operations Centre provides Cargill RegenConnect participants with the opportunity to learn about the program, manage and implement practice changes, and sync data across systems. This will save farmers time and empower them to make the best agronomic and economic decisions for their farm.”

The streamlined Operations Centre functionality will be rolled out and enhanced over several program years. The Cargill RegenConnect program is available to all Operations Centre users in 24 US States. Farmers will be able to work directly with their John Deere dealer to learn about equipment and technology available to implement practices eligible under the Cargill RegenConnect program and to ensure the as-applied documentation data is complete.

“Organising and providing data to seamlessly participate in environmental markets through programs like Cargill RegenConnect not only helps farmers get organized on the front end to better manage their on-farm data but also prepares them to participate in future market opportunities,” said Chantelle Donahue, North American Agriculture Supply Chain Vice President, from Cargill.

Cargill RegenConnect is in its third year. This program pays farmers for improving soil health based on the regenerative agriculture practices they have adopted including cover crops, no-till or reduced till. Eligible acres must have a primary crop of corn, soy, wheat, or cotton.

The collaboration will streamline program enrollment and

Agrotech, Company News, Machinery – Post-harvesting, North America

Dynamics 365 platform is a powerful foundation for the next generation dealer business system, with the ability to be configured based on customer needs.

John Deere is launching a new dealer business system using Microsoft Dynamics 365.System to provide a common technology platform for many aspects of a dealer’s business, enabling new opportunities for growth, innovation, and customer insights for dealers. Both companies will use their expertise to deliver this new and innovative technology.

The Dynamics 365 platform is a powerful foundation for the next generation dealer business system, with the ability to be configured based on customer needs. The technology aligns with John Deere’s Smart Industrial strategy and digitalisation efforts of the company and John Deere dealers.

“We are positioning dealers to align with Deere’s growing focus on technology and unlocking value for our customers,” said Siva Ganesh, vice president, John Deere Global IT. “This new, common dealer business platform will allow John Deere and our dealers to engage with each other more efficiently and gain new insights.”

John Deere’s network of independent dealers have delivered market-leading customer support for decades. Now, by pairing John Deere’s products and innovation with a more efficient and integrated technology platform the dealer network will be enabled to realise:

  • Growth through deep and actionable customer and market understanding
  • Increased operational performance through efficient processes and trusted insights
  • Enhanced system capabilities, security, scalability, and mobility
  • Exceptional and consistent customer experiences with John Deere products and services

To support these outcomes, Dynamics 365 applications will seamlessly integrate John Deere dealers’ sales, rental, aftermarket, and administrative capabilities to enable higher levels of process automation and insights for decision making.

“With Microsoft Dynamics 365, all key parts of the dealership will be connected,” said Ray Smith, Vice President, Supply Chain, Business Application and Platform, Microsoft. “Dealers will be empowered to collaborate across locations and departments. They’ll have the insights to make critical decisions, take advantage of new trends, disrupt, adapt, and reimagine what’s possible. It will also enable them to develop a more effective and efficient ecosystem to anticipate needs and take care of their customers.”

The Dynamics 365-based dealer business system is currently being developed and will have a multi-year rollout.

Dynamics 365 platform is a powerful foundation

Agrotech, Company News, Start ups

 This year’s group shows the importance of connecting with the startup community across a broad range of applications and technologies

Deere & Company has released the names of eight companies chosen for its 2023 Startup Collaborator program. The Startup Collaborator was launched in 2019 and helps John Deere enhance precision technology in its agriculture and construction equipment.

“This year’s group shows the importance of connecting with the startup community across a broad range of applications and technologies,” said Julian Sanchez, director of emerging technology at John Deere. These connections help John Deere better understand opportunities to advance precision technology in agriculture and construction.”

The Startup Collaborator, now in its fifth year and includes notable alumni such as Bear Flag Robotics, and Hello Tractor. In 2021, Bear Flag Robotics was acquired by John Deere to support the company’s autonomous tractor solutions. In 2022, John Deere also invested in Hello Tractor, a company that connects tractor owners with smallholder farmers through a farm-equipment sharing app.

The eight companies participating in the 2023 Startup Collaborator include:

Albedo, a startup company developing low-flying satellites that will collect visible and thermal imagery at ultra-high resolution.

ANELLO Photonics, a company that is disrupting the navigation industry with their Silicon Photonics Optical Gyroscope, a low-noise and low-drift optical gyroscope smart sensor for autonomous applications.

GrAI Matter Labs is in the business of Life-Ready AI – artificial intelligence that feels alive, delivering brain-inspired chips that behave like humans do and makes devices assisting humans act, and react, in real time.

Impossible Sensing, an aerospace company developing and applying space technology to the agriculture industry to help the world become carbon neutral.

IntelliCulture, a company providing farm equipment management software that helps drive sustainable farming practices through actionable insights, efficiency improvements and risk mitigation.

Precision AI, a startup that’s creating the world’s first artificial intelligence-powered agricultural drones for plant-level herbicide applications at broad-acre scale.

RodRadar, a company transforming excavation. Its Live Dig Radar™ technology provides real-time, on-site, automatic alerts to prevent damage to underground utility infrastructure during excavation.

Vega is the window that certifies agribusiness sustainability to the world. Supporting sustainable production, Vega impacts the entire agri-food chain through traceability, risk analysis and monitoring of Environmental, Social and Governance (ESG) practices.

“The Startup Collaborator is an exciting way for big ideas to grow into something larger,” said Michele Kaiser, business development manager for the John Deere Intelligent Solutions Group.

 This year's group shows the importance of

People

Deere has announces senior leadership changes including Ryan Campbell as President, Worldwide Construction & Forestry; Raj Kalathur as CFO

Deere & Company has announced that its Board of Directors elected Ryan Campbell as President, Worldwide Construction & Forestry and Power Systems effective May 31, 2022. He is succeeding John Stone, who has elected to leave the company.In his new role, Campbell will be leading the Construction & Forestry team to increase the adoption of precision technology in earthmoving, forestry and roadbuilding applications, as well as delivering a broad range of electric and hybrid-electric product models – all with a goal to boost economic value and sustainability for customers. Campbell will additionally be leading the company’s commitment to deliver viable low/no carbon alternative power solutions via Deere’s Power Systems group.

“Ryan’s record of success and proven leadership skills make him highly qualified to ensure we will make continued progress executing our smart industrial strategy and in serving our construction, forestry and power systems customers at the highest level,” said John C May, Chairman and Chief Executive Officer.

Deere also announced the election of Raj Kalathur as the company’s Chief Financial Officer. He will retain his present duties for John Deere Financial and have continued oversight for information technology. His areas of responsibility as CFO include accounting and reporting, treasury, taxes, internal audit, strategy and business development, sustainability, and investor relations.

Prior to assuming his current role, Kalathur was President, John Deere Financial and Chief Information Officer (CIO) where he led the team responsible for ensuring that John Deere equipment customers throughout the world have ready access to competitive financing. Under Kalathur’s leadership, the John Deere Financial loan portfolio has grown to over $50 billion. In addition, Kalathur served as CIO and successfully helped lead the company’s digitalisation journey.

Deere has announces senior leadership changes including