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HomePosts Tagged "Hemant Sikka"
Agribusiness, Company News, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

Throughout the financial year 2024, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone by selling the brands 40th Lakh tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, Mahindra’s youngest tractor facility and a global production hub for Mahindra Tractors.

Having rolled out its first tractor in 1963 through a partnership with International Harvester Inc. of the U.S., Mahindra Tractors surpassed the 1-Million-unit production mark in 2004 and then went on to claim the title of the world’s highest-selling farm tractor manufacturer by volume in 2009. 9-years later in 2013, Mahindra reached the 2-Million-unit production milestone, followed by the 3- Million mark in 2019. Just 5-years later in FY’24, Mahindra Tractors proudly sold its 40th lakh tractor. Throughout the financial year, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. “Driven by our purpose of transform farming and enriching lives, we take great pride in selling our 40th Lakh Mahindra Tractor, as we celebrate decades of leadership and 60 years of the Mahindra Tractor all in the same year. With these milestones I would like to extend my heartfelt gratitude to our customers, the farmer, who inspire us every day, as well as our partners and our teams, as we embark on journey of transformation together.”

Vikram Wagh, Chief Executive Officer of Mahindra Tractors, expressed that, “This is a momentous occasion for us at Mahindra Farm Division. 40 Lakh tractor deliveries are a strong testament to the trust that customers have in our brand purpose and our deep understanding of Indian farming. While the past 5-years has been fantastic, during which we clocked our fastest million, we will continue to respond to diverse needs of our customers with the widest portfolio of tractors, while delivering global-first technologies and unmatched reliability as we enable the farmer to Rise.”

Spanning 60 years, Mahindra has broadened its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.

In appreciation of Mahindra Tractors 40 lakh customers, the company launched a new Digital Video Commercial (DVC) titled ‘40 lakh happy customers and 60 years of brand trust,’ while also rolling-out new offers on its products and services across the country. The campaign revolves around the colour ‘red’, symbolising prosperity and synonymous with Mahindra Tractors.

Throughout the financial year 2024, the Mahindra

Agribusiness, Company News, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

Company sold 1748 tractors in the exports market, registering a growth of 26 per cent over last year.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for March 2024. Domestic sales in March 2024 were at 24276 units, as against 33622 units during March 2023. Total tractor sales (Domestic + Exports) during March 2024 were at 26024 units, as against 35014 units for the same period last year. Exports for the month stood at 1748 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said “We have sold 24276 tractors in the domestic market during March 2024. Government announcement of increased advance estimate of horticulture production and Rabi wheat output higher than last year is expected to bring positive sentiments among farmers. Forecast of a normal South -West monsoon this year is expected to further boost tractor demand in the coming months.  In the exports market, we have sold 1748 tractors, a growth of 26 per cent over last year.”         

Company sold 1748 tractors in the exports

Agribusiness, Company News, Farm Mechanisation, India, Machinery - Pre-harvesting

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers.

 Swaraj Tractors, a part of the Mahindra Group, proudly commenced a nationwide van campaign ‘Josh Ka Swaran Utsav’ coinciding with brands Golden Jubilee. Through the campaign Swaraj Tractors aims to pay tribute to Indian farmers instrumental in the brands success, while introducing Swaraj’s new range of tractors – ‘Naya Swaraj’ to forge stronger connections with farmers across the country.

To symbolise 50 years of excellence, Swaraj has launched ‘Josh ka Swaran Utsav’ campaign, embarking on an extensive journey across the country, starting from North India. This initiative will serve as a dynamic platform for direct engagement with farmers and spread awareness about Naya Swaraj.

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers. The initiative is expected to attract enthusiastic participation, enabling Swaraj to connect with over 50,000 customers directly.

Flagging off the ‘Josh ka Swaran Utsav’ campaign from one of Swaraj’s Tractors oldest manufacturing plants in Mohali, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., emphasized the significance of the celebration, stating that, “As we embark on this momentous journey, we honour the invaluable role of farmers in Swaraj’s success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India.”

 Harish Chavan, CEO – Swaraj Division, Mahindra & Mahindra Ltd., highlighted the trust between Swaraj and its customers, stating, “At Swaraj we have the privilege to experience the unwavering trust and loyalty of our customers and the ‘Josh ka Swaran Utsav’ campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution in our success. By introducing Naya Swaraj, we aspire to continue our endeavour of empowering farmers and deepen our bond with them.”

During the campaign, Swaraj will showcase its latest range of tractors and farm equipment, while also seizing the opportunity to raise awareness about sustainable agriculture practices.

The campaign promises a series of exciting

Company News, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

 Total tractor sales (Domestic + Exports) during February 2024 were at 21672 units, as against 25791 units for the same period last year.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for February 2024.Domestic sales in February 2024 were at 20121 units, as against 24619 units during February 2023. Total tractor sales (Domestic + Exports) during February 2024 were at 21672 units, as against 25791 units for the same period last year. Exports for the month stood at 1551 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said “We have sold 20121 tractors in the domestic market during February 2024. Southern and western states continue to face agri stress due to erratic and deficient monsoon. However, Rabi crop outlook is very good, with wheat crop likely to be a bumper crop. Harvesting has started in few states with the government supporting early procurement of wheat crop. Continued government support through various rural schemes and enhanced institutional credit will further help boost tractor demand going forward. In the export market, we have sold 1551 tractors, a growth of 32 per cent over last year.”

 Total tractor sales (Domestic + Exports) during

Agribusiness, Company News, Farm Mechanisation, Finance, India

Company’s total tractor sales (Domestic + Exports) during January 2024 were at 23948 units, as against 28926 units for the same period last year.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for January 2024. Domestic sales in January 2024 were at 22972 units, as against 27626 units during January 2023. Total tractor sales (Domestic + Exports) during January 2024 were at 23948 units, as against 28926 units for the same period last year. Exports for the month stood at 976 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said “We have sold 22972 tractors in the domestic market during January 2024. Retail momentum slowed down on account of tapering of agricultural activities. Rabi crop output is expected to be good with prevailing cold conditions helping the key crop of wheat. Government announcement of a good estimate of Horticulture production, and continued government support to boost rural economy will aid positive sentiments and support tractor demand in the coming months. In the exports market, we have sold 976 tractors.”

Company’s total tractor sales (Domestic + Exports)

Agrotech, Company News, India, Japan, Machinery – Post-harvesting

Workmen will be assigned to Mitsubishi Mahindra Agricultural Machinery in Shimane, Japan, for a year-long on-the-job training program.

Mahindra Farm Division, part of Mahindra’s Farm Equipment Sector and India’s No.1 tractor brand, marked a significant milestone in its commitment to skill development and globalisation, by dispatching its first group of ten skilled workmen to Japan under Japan’s Technical Intern Training Program (TITP).

Flagged off by Hemant Sikka, President – Farm Equipment Sector (FES), Mahindra & Mahindra Ltd., and other dignitaries from Mahindra FES from the company’s facility in Kandivali, Mumbai, the 10 Mahindra workmen selected for this initiative represents Mahindra’s tractor manufacturing facilities in Zaheerabad, Nagpur, and Rudrapur.

With the support of the Government of Japan, these individuals will receive mandatory training in Nagoya, Japan, for 4-6 weeks. Subsequently, they will be assigned to Mitsubishi Mahindra Agricultural Machinery in Shimane, Japan, for a year-long on-the-job training program. The workmen also successfully completed mandatory training sessions in Japanese cultural sensitivity, encompassing 17 days of in-person classroom sessions and 370 hours of online training.

Speaking on the occasion, Hemant Sikka said “At Mahindra FES, our purpose truly drives us, and we take immense pride in fostering an inclusive workplace that empowers our people to reach their fullest potential to achieve that purpose. Japan’s TITP program is a vital channel for realizing this vision. We extend our heartfelt appreciation to our program partners, as well as the Governments of India and Japan for their support.”

 Sikka further added, “Through the meticulous selection of our first batch of ten individuals from diverse Mahindra Tractor manufacturing locations, our aim is to bolster their technical expertise and knowledge through invaluable on-the-job internships in Japan. Upon return, these workmen will implement the best Japanese shop floor practices in our plants.”

TITP initiated in 1993, is Japan’s pioneering program aimed at facilitating skills transfer and international cooperation by providing on-the-job training to individuals from developing countries. The program plays a pivotal role in promoting human resource development and fostering economic growth in participating regions.

India’s Ministry of Skill Development and Entrepreneurship (MSDE) signed a Memorandum of Cooperation (MoC) with Japan’s Ministry of Justice, Ministry of Foreign Affairs, and Ministry of Health, Labour and Welfare in October 2017, ushering in a new era of collaboration in the skill development sector between the two nations. Under this program, select candidates from India embark on three-to-five years of internship in Japan, followed by their return to India to apply the acquired skills for the betterment of both countries. In January 2018, MSDE entrusted the National Skill Development Corporation (NSDC) with the responsibility of overseeing the program.

Workmen will be assigned to Mitsubishi Mahindra

Agrotech, Company News, India, Machinery – Post-harvesting

Swaraj 8200 Wheel Harvester’s intelligent system offers real-time information to machine owners, including live location tracking, business parameters tracking such as acres harvested.

Swaraj Tractors, a rapidly growing tractor brand in the country and a part of the Mahindra Group, today launched – ‘Swaraj 8200 Wheel Harvester’, featuring best-in-class fuel economy and industry-first technologically advanced features.

This latest offering from Swaraj carries forward the brand’s legacy of Power and Reliability, promising superior harvesting capabilities while ensuring minimal grain loss and higher grain quality and providing remarkable acreage per hour.

One of the industry-first features of ‘Swaraj 8200’ is its intelligent system, offering real-time information to machine owners, including live location tracking, business parameters tracking such as acres harvested, road kilometres travelled and fuel consumption. This information facilitates better decision-making and operational efficiency.

In addition to vehicle service and health alerts, AdBlue level indicators and engine alerts enable real-time monitoring for equipment owners, farmers and rental entrepreneurs, maximizing the machine’s use and profitability. This also enables proactive maintenance while minimizing downtime.

Manufactured in the company’s own state-of-the-art facility spread over 23 acres, Swaraj 8200 Wheel harvester is also fitted with a highly fuel- efficient, in-house TREM-IV complaint engine.

Its ergonomic design ensures better driving comfort, minimises fatigue during long hours of operation. Furthermore, operators receive personalized support through a dedicated relationship manager and app-based video calling, ensuring prompt and convenient doorstep service.

Hemant Sikka, President Farm Equipment Sector-M&M Ltd, stated, “Introducing the ‘Swaraj 8200 Wheel Harvester’ marks a significant step towards our strategic focus on Farm Machinery & poised to propel exponential growth within this sector. The debut of this intelligent machinery stands as a testament to our unwavering dedication to modernizing agriculture and enabling farmers with latest technology.”

Harish Chavan, CEO – Swaraj Division, M&M Ltd, said, “Swaraj is committed to empowering farmers with superior mechanized solutions to achieve maximum yields and profits in line with our Farm Equipment Sector’s purpose of Transform farming and Enrich Lives. Swaraj 8200 Wheel Harvester is a testament to our dedication to customer centricity, nurturing modern farming practices and sustainable agriculture.”

Swaraj 8200 Wheel Harvester’s intelligent system offers

Agrotech, Company News, India, Machinery - Pre-harvesting

 Swaraj Target facilitates horticulture mechanization, a fast-growing segment in Indian agriculture.

Swaraj Tractors, a rapidly growing tractor brand in the country and a part of the Mahindra Group, launched a Compact Light Weight tractor range called the ‘Swaraj Target’. The new range from Swaraj is expected to set a new benchmark in the Compact Light Weight tractor category, for unmatched performance, first-in-class features, and state-of-the-art technology.

The name “Swaraj Target” reflects the purposeful design of the new tractor range, aimed at fulfilling the unique needs of Indian farmers and assisting them in achieving their farm productivity targets by adopting specialized mechanization solutions.

Developed specifically for progressive and aspirational farmers who are eager to embrace latest agricultural practices and technology, the new range seamlessly combines power and advanced technology features, providing exceptional efficiency in spraying, interculture operations, and various other applications.

By adopting advanced technology, the new range provides enhanced operator comfort through unique technology features like a synchromesh gear box for smooth gear shifts, reminiscent of a car-like experience, while enabling the operator to control multiple implements through just the touch of a button. Its narrowest track width and low turning radius allow farmers to navigate tight spaces effortlessly, significantly increasing productivity and minimizing crop damage.

Swaraj Tractors will initially debut two models in the 20-30 HP (14.91 – 22.37kW) category under the Swaraj Target range. The Swaraj Target 630 model will first be available through Swaraj’s extensive dealer network in Maharashtra and Karnataka, with attractive price starting from Rs 5.35 lakhs ex-showroom.  The Swaraj Target 625 will be introduced in due course.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd, expressed his excitement about the launch, stating, “Introduction of Swaraj Target opens a new segment for growth of Swaraj Tractors and facilitates horticulture mechanization, a fast-growing segment in Indian agriculture. This new addition to Swaraj’s portfolio is completely in-line with our Farm Equipment sector’s purpose of Transform Farming and Enrich Lives making us future ready.’’

Harish Chavan, CEO – Swaraj Division, M&M Ltd, emphasizes that the Swaraj Target represents a significant milestone in their mission to provide farmers with the most advanced technology tractors. He further stated, “Swaraj Tractors are renowned for their higher power and reliability, and with this new platform, we are offering advanced technology that will assist farmers in achieving their targets in farm productivity by adopting modern agricultural practices and high value crops.”

 Swaraj Target facilitates horticulture mechanization, a fast-growing

Company News, India, Machinery – Post-harvesting

Mahindra’s Tribute to Indian Farmers on Kisan Diwas.

Mahindra & Mahindra’s Farm Equipment Sector, a division of the Mahindra Group and the largest tractor producer in the world by volume, today celebrated ‘Kisan Diwas’ in a unique way by forming an image of a farmer with 500 nos. Mahindra Tractors at the company’s Nagpur Plant. This honour was bestowed upon the farmers to recognise their noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. As a part of conveying gratitude towards farmers, Mahindra Tractors made a digital film showcasing India’s largest tractor installation forming an image of a farmer as #Desh ki Tasveer. 

 Also, on the day, a host of on-ground activities & customer engagement initiatives are planned across Mahindra Tractors dealerships, where farmers can bring in their photographs and order their personalised calendars as well.

On the occasion, Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd said, “We at Mahindra Tractors adhere to the ‘Rise for Good’ philosophy, whereby we work collectively to enhance the daily lives of the communities in which we live. It is our endeavour to recognise and felicitate the heroes of rural India, our farmers. Our farmers play a multi-dimensional role in the field and execute some of the most challenging tasks, which require tremendous hard work. We at Mahindra understand their commitment, dedication and contribution in building the nation & with this digital film we express our gratitude towards them with ‘Desh ki Tasveer’.

Mahindra’s Tribute to Indian Farmers on Kisan

Agrotech, Company News, India, Machinery – Post-harvesting

With Kharif crop harvest starting soon and crop prices holding firm, the sentiment is positive

Mahindra & Mahindra Ltd’s Farm Equipment Sector (FES), part of the Mahindra Group, has announced that its domestic tractor sales were at 47,100 units for September 2022 as against 39,053 units during the same period last year.

The total tractor sales including domestic and exports during September 2022 were at 48,713 units, as against 40,331 units for September 2021. Exports for the month stood at 1,613 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 47,100 tractors in the domestic market during September 2022, a growth of 21 per cent over last year. This is our highest ever sale in a month. Demand remained strong during the month owing to festive boost, which we expect to continue in October as well. With Kharif crop harvest starting soon and crop prices holding firm, the sentiment is positive. Above normal monsoon has improved the reservoir levels, leading to high moisture content in the soil, which is very positive for higher food grain production in the upcoming Rabi season. In the exports market, we have sold 1,613 tractors with a growth of 26 per cent over last year”.

With Kharif crop harvest starting soon and

Company News, Finance, India, Machinery - Pre-harvesting

The company’s domestic sales in August 2022 were at 20,138 units, as against 19,997 units during August 2021. The total tractor sales including domestic and exports during August 2022 were at 21,520 units, as against 21,360 units for the same period last year. Exports for the month stood at 1,382 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 20,138 tractors in the domestic market during August 2022, with a growth of 1 per cent over last year. Monsoon has been overall positive with 8 per cent higher than LPA, however the spatial distribution has been deficient in key paddy states of eastern India, thus impacting paddy sowing. We are optimistic that tractor purchases on auspicious days in the festive season will lead to a revival in demand, as farmers start preparation for harvesting operations. We are preparing for strong tractor demand in the festive season. In the exports market, we have sold 1,382 tractors, a growth of 1 per cent over last year.”

The company’s domestic sales in August 2022