HomePosts Tagged "Gurmukh Roopra"

As part of the acquisition, Catalyst Seeds, New World Seeds, and California Hybrids will now be part of Namdhari Seeds.

India, is a leading vegetable and flower seeds breeding company, Namdhari Seeds Private Limited announced that it has acquired US Agriseeds open field vegetable seed business from Axia Vegetable Seeds.  Through this acquisition company is strengthening our presence in North America, South America, the Middle East, Africa, and Europe.

The species include tomatoes, hot and sweet peppers, melons, watermelons, cucumbers, squash, and eggplant. Axia’s open field business in these crops is marketed under the US Agriseeds brand in North America, South America, the Middle East, Africa and Europe. Namdhari’s will continue to use the US Agriseeds brand in these markets with the existing customers and distributors. As part of the acquisition, Catalyst Seeds, New World Seeds, and California Hybrids will now be part of Namdhari Seeds.

Gurmukh Roopra, CEO of Namdhari’s Group said, “The acquisition of US Agriseeds marks a pivotal step in the Namdhari Seeds journey to expand its footprint and become a significant player in the global vegetable seeds market. Integrating the strong brand heritage of US Agriseeds with our expertise in breeding and innovation, we aim to continue to deliver customized, high-performing products to more farmers globally. This reflects our commitment to empowering growers with better choices and advancing global food security.”

Alois Van Vliet, CEO of Axia, says, ″I am pleased with this transaction as it will allow us to fully focus on our protected culture seed business globally, and we look forward to cooperating and working with Namdhari’s in the months and years ahead on production, marker technology and research. ″

Axia, based in the Netherlands, is a breeding company in vegetable seeds for heated and unheated greenhouse cultivation, with or without artificial light.

US Agriseeds is a breeding company focused on vegetable seed crops for open field cultivation. The company, founded over 20 years ago has been in highly successful in the creation and development of cucumbers, peppers, tomatoes, melons, watermelons and squash. With research locations strategically located in California, Florida and Sinaloa, Mexico, their ample research space ensures that they benefit from natural (counter) seasons and grow their crops all around the year.

As part of the acquisition, Catalyst Seeds,

The Choose Goodness campaign aims to bust myths surrounding cultivation methods of most produce found in local stores and supermarkets.

Bengaluru based Simpli Namdhari’s, India’s only 100% vegetarian omnichannel retailer launched the ‘Choose Goodness’ campaign across social media and in-store, to raise awareness of foods that are safe to consume and educate customers on what goes into cultivating fruits and vegetables. Simpli Namdhari’s launched the campaign amidst growing concerns among consumers regarding the presence of toxic heavy metals in fruits and vegetables shelved at major retail outlets in Bengaluru.

The Choose Goodness campaign aims to bust myths surrounding cultivation methods of most produce found in local stores and supermarkets. Given India’s low consumption of healthy fruits and vegetables compared to other plant-based products, Simpli Namdhari’s aims to also create awareness about the role of superfoods like exotic produce in bridging the nutrition gap and improving customer health. Additionally, Simpli Namdhari’s will introduce customers to its seed-to-plate model, emphasising its commitment towards quality control across the supply chain.

“Most customers have no idea how the fruits and vegetables available at their neighbourhood kirana or supermarket are cultivated — Whether it is safe to consume or harmful. It’s largely because retailers procure their produce through a scattered supply chain. Now more than ever, there’s a need to create more awareness among customers about where the food really comes from, the potential impact on their health and the role retailers play in educating customers about it,” said Gurmukh Roopra, CEO, Namdhari’s Group.

With the focus on customer health and wellbeing, Simpli Namdhari’s has taken steps to ensure all fruits and vegetables including exotic produce, shelved at its stores, are safe-to-consume. The company gets its fruits and vegetables tested every quarter by an NABL-certified third-party lab, where checks are conducted under 40 different categories. Fruits and vegetables shelved at Simpli Namdhari’s have been certified with an A+ Grade and follow the BRCGS food standards and GAP Protocol for field operations to test produce.

Namdhari’s Group cultivates crops at its farm in Bidadi or contracts the cultivation to farmers who use Namdhari’s Seeds and prescribed cultivation methods to produce the best-quality fruits and vegetables. Maintaining quality is a top priority, as the produce is not only shelved at Simpli Namdhari’s stores but also exported. In 2023 alone, Namdhari’s exported over 1,000 MT of fresh fruits and vegetables to the UK, Europe & Australia where every single shipment passed clearance of the highest quality.

The Choose Goodness campaign aims to bust

In this cutting-edge facility’s Plant Pathology units, NSPL will focus on developing pest and disease-resistant crop varieties, promising higher yields and reduced reliance on pesticides.

Bengaluru based Namdhari Seeds Pvt. Ltd. (NSPL), recently inaugurated a state-of-the-art greenhouse facility, dedicated to enhancing its existing Plant Pathology and Seed Health operations. This cutting-edge facility spans an impressive 58,000 square feet, meticulously designed to adhere to international standards and incorporate the latest technological advancements. NSPL has always been committed to upholding world-class research, testing, and product quality development standards.

Speaking at the inauguration, Gurmukh Roopra, Namdhari’s Group CEO said, “We recognize that there are multiple challenges at the farmer level that need scientific solutions. As a result, we have taken steps to invest in forward-looking tools and solutions for our researchers, effectively reiterating our commitment to providing world-class products for our farmers and consumers well into the future.”

In this cutting-edge facility’s Plant Pathology units, NSPL will focus on developing pest and disease-resistant crop varieties, promising higher yields and reduced reliance on pesticides. This endeavour aligns seamlessly with NSPL’s core ideals of promoting plant health for the betterment of both farmers and consumers. Simultaneously, the Seed Health units will dedicate their efforts to developing, validating, and aligning pathogen testing protocols with international standards like ISTA and ISF. This facility will serve as the cornerstone for testing seeds for commercial purposes, research, or domestic and foreign markets.

Recently three of NSPL’s laboratories—Quality Control (QC), Molecular Biology, and Seed Health achieved accreditation from the prestigious National Accreditation Board for Testing & Calibration Laboratories (NABL). This positions NSPL among the elite few companies in India with accreditation for all three testing laboratories. As NSPL continues to embrace future technologies, this new greenhouse facility and NABL accreditation serve as beacons illuminating the path to even greater success.

“These dual milestones are a powerful testament to NSPL’s unwavering dedication to excellence in agriculture. Our state-of-the-art greenhouse and NABL-accredited labs signify our commitment to providing the highest quality seeds and groundbreaking solutions. With these resources, we are now better equipped than ever to serve the needs of both farmers and consumers, ensuring a sustainable and prosperous future for all.” said Sameer Sawant, President (Seeds Business), Namdhari Seeds. As NSPL continues to embrace future technologies, this new greenhouse facility and NABL accreditation serve as beacons illuminating the path to even greater success.

In this cutting-edge facility's Plant Pathology units,