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HomePosts Tagged "Farmley"
Agrotech, Company News, Horticulture, India, Start ups

Farmley has built deep back-end linkages with 5000+ farmers & producers and established a streamlined supply chain network

Farmley is a full-stack dry fruits and nut brand that provides high quality, adulteration free products to the end consumers. It drives maximum value to the farmer community by eliminating middlemen. Farmers in Maharashtra and Bihar have seen a 35 per cent rise in incomes as Farmley’s value chain has eliminated middlemen and incentivized farmers to grow better quality produce. Further, close to 60 per cent of the workforce at the processing units are women, and the startup has generated over 2.5 lakhs of annual employment hours for them.

The dry fruits and nuts value chain typically has multiple middlemen involved making quality control a formidable challenge. The unorganized nature of this market also erodes farmer incomes. Farmley’s full-stack business model is disrupting the status quo by sourcing premium produce, creating innovative food items.

Farmley has built deep back-end linkages with 5000+ farmers & producers and established a streamlined supply chain network. After building deep back-end linkages with over 5000 farming communities and producers, Farmley has emerged as a dry fruits & nuts specialist in India. By building direct linkages with the best producers in this category, Farmley is sourcing premium harvests and eliminating multiple points of adulteration.

Abhishek Agarwal, Co-Founder of Farmley, said, “Adulteration in this category is quite common and is a persistent pain point for consumers. For example, these days almonds soaked in water bleed artificial brown colour instead of leaving only a golden tinge. The root of this problem is the unorganized nature of the market. Through our full-stack model, we have successfully streamlined the value chain to provide consumers with high-quality dry fruits and nuts consistently.”

Subhadeep Sanyal, Partner at Omnivore, observed, “Farmley is reimagining the dry-fruit and nut value chain in India. By solving multiple chronic issues in this segment, the startup is delivering an exciting premium experience to consumers and riding the clean snacking wave.”

To date, Farmley has set up five farm gate processing units closer to the source of origin to ensure fair remuneration and strict quality check protocols. In the past 12 months, the startup has produced 4800 tons of dry fruits & nuts, 80% of which was sourced directly from the farmers & producers.

Farmley has built deep back-end linkages with

Agrotech, Company News, Horticulture, India, Start ups

Maharashtra and Bihar farmers see 35 per cent rise in incomes as Farmley’s value chain eliminates middlemen

Farmley, a full-stack dry fruits and nut brand, has announced the launch of its new range of over 100 products. By building direct linkages with the best producers in this category, Farmley is sourcing premium harvests and eliminating multiple points of adulteration. The startup recently raised $7 Million in Series A funding led by Alkemi Ventures and DSG Consumer Partners.

The dry fruits and nuts value chain typically has multiple middlemen involved making quality control a formidable challenge. The unorganised nature of this market also erodes farmer incomes. Farmley’s full-stack business model is disrupting the status quo by sourcing premium produce, creating innovative food items.

Farmley has built deep back-end linkages with 5000+ farmers and producers and established a streamlined supply chain network. In the past 12 months, the startup has produced 4800 tonne of dry fruits and nuts, 80 per cent of which was sourced directly from the farmers and producers. Farmers in Maharashtra and Bihar have seen a 35 per cent rise in incomes as Farmley’s value chain has eliminated middlemen and incentivised farmers to grow better quality produce.

To date, Farmley has set up five farm gate processing units closer to the source of origin to ensure fair remuneration and strict quality check protocols. ​Gender parity is an integral part of Farmley’s ethos. Close to 60 per cent of the workforce at the processing units are women, and the startup has generated over 2.5 lakhs of annual employment hours for them.

Abhishek Agarwal, Co-Founder of Farmley, said, “Adulteration in this category is quite common and is a persistent pain point for consumers. For example, these days almonds soaked in water bleed artificial brown colour instead of leaving only a golden tinge. The root of this problem is the unorganised nature of the market. Through our full-stack model, we have successfully streamlined the value chain to provide consumers with high-quality dry fruits and nuts consistently.”

Subhadeep Sanyal, Partner at Omnivore, observed, “Farmley is reimagining the dry-fruit and nut value chain in India. By solving multiple chronic issues in this segment, the startup is delivering an exciting premium experience to consumers and riding the clean snacking wave.”

Maharashtra and Bihar farmers see 35 per

Agrotech, Company News, Finance, India, Start ups

The round was led by DSG Consumer Partners and Alkemi Growth Capital alongside existing investors Omnivore, Insitor Partners, and other angel investors.

Farmley, a full-stack nuts & dry fruits brand, has raised USD 6 million in Series A funding. The round was led by DSG Consumer Partners and Alkemi Growth Capital alongside existing investors Omnivore, Insitor Partners, and other angel investors.

The startup was founded in 2017 by IIT graduates Akash Sharma and Abhishek Agarwal. Farmley has built deep backend linkages over the years with domestic as well as international farming communities to source the highest quality of nuts and dry fruits. With deep customer insights and years of R&D, it has also developed 5 unique processing units in India. This has enabled Farmley to produce premium quality nuts and dry fruits, and to provide them at accessible price points to its consumers. The company has raised a prior seed round of USD 2 million in 2020 from Omnivore and Insitor.

In the last 18 months, Farmley has scaled its revenues by 10x to become one of the leading players in this category. They have omnichannel distribution, and their products are available on all leading e-commerce and quick commerce platforms alongside retail stores across the top 20 Indian cities. They are also available in select international markets including the US, Middle East, and Australia. Farmley plans to utilize the funds for channel expansion, brand building, and team building.

Akash Sharma & Abhishek Agarwal, Co-founders of Farmley, said, “Farmley is a consumer-centric brand at heart. We are here to become a globally loved brand, born in India and being consumer-first in our approach is the only way to achieve it.”

Hariharan Premkumar, Head of India at DSG Consumer Partners, commented, “We are excited to partner with Akash and Abhishek on their mission to build India’s most loved dry fruits and nuts brand with the best quality products. This segment is large and the unorganized market makes up 95% of the market. The products from the unorganized market suffer from quality, hygiene, and adulteration issues. The full backward integration at Farmley ensures premium quality produce and innovative product launches such as India’s first makhana pasta. The company is on a strong growth trajectory and the founders have built a stellar team with laser-focus on customer pain points.”

Dr Mansi Aggarwal, Partner at Alkemi Growth Capital, observed, “ Farmley is one of the fastest-growing brands in this segment and the team at the helm has grown the company to an impressive scale while building a sustainable supply chain’’

The round was led by DSG Consumer