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Agrotech, IT

The programme focuses on 3As – Aware, Alert, Act, as an enabler of change

Corteva Agriscience has introduced ‘Udayan – Tarakki ka Naya Savera’- an integrated farmer engagement programme. Udayan programme is focussed to establish and nurture a relationship with Corteva’s customers and channel partners. The programme focuses on 3As – Aware, Alert, Act, as an enabler of change. The programme defines clear milestones to cover all phases of the rice-growing cycle from pre-sowing to harvesting. It further aims to create awareness and sensitize rice farmers on brown plant hoppers (BPH) menace, timely and effective usage of Pexalon, a science-based and sustainable solution to manage the BPH menace, thus increasing yield productivity by 10 per cent.

Corteva has introduced a content-first and customer-centric communication and technological solution to engage existing users of Pexalon, onboard new users, and unite rice farmers across India in their fight against BPH infestation. With the help of ‘Farmer Connect App’, farmers can scan unique QR codes printed on Corteva products to distinguish between a ‘genuine Pexalon product’ against counterfeit, engage with fellow rice farmers and encourage others to use Pexalon. 

The programme was amplified by building a robust campaign ecosystem connecting all our on-ground activities with our digital programme via the Farmer Connect app. All delivered through an elaborate and phased content marketing campaign adapted in regional languages cutting across boundaries, demographic and psychographic at every step, across our marketing channels. 

The programme focuses on 3As - Aware,

Agrotech, Environment, Finance

Hits the Rs 10,000 crores Gross Transactional Value (GTV) mark across its agri commerce and agri finance business

Agritech firm Samunnati is setting up weather stations for Farmer Producer Organisations (FPOs) to collect data that can be used to structure insurance products for the members of these collectives.

Recently Samunnati had hit the Rs 10,000 crores Gross Transactional Value (GTV) mark across its agri commerce and agri finance business. Furthermore, 50 per cent of this GTV came in over the last 18 months, the company said in a statement.

Anil Kumar SG, Founder and CEO, Samunnati, “Currently, we work with about 1500 FPOs or farmer collectives. The cumulative membership is about 6 million smallholder farmers. We don’t work with 6 million, but they have a membership base and it is growing. On the demand side, we work with about 3500 agri enterprises. We see a lot of traction in terms of making the value chains operate at a higher equilibrium by removing the working capital constraint.”

Hits the Rs 10,000 crores Gross Transactional

Agrotech

A day-long workshop was recently organised by the Confederation of NGOs of Rural India on FPOs where experts deliberated on potentially viable and efficient ways for farmers upliftment

A day-long workshop was recently organised by the Confederation of NGOs of Rural India (CNRI) on FPOs. The workshop was supported by Dhanuka Agritech; Institute of Rural Management Anand (IRMA); Central for Political Studies, JNU and Vaikunth Mehta National Institute of Cooperative Management (Vamnicom).

Small Farmers’ Agri-business Consortium (SFAC) has informed that more than 50 per cent Farmers’ Producer Organisation (FPOs) promoted by SFAC under various government programmes are potentially viable and efficient while some others are in nascent stages of development. It is expected that given the right ecosystem support, especially infusion of capital in agri-infrastructure through credit mobilisation from banks and NBFCs, they could be a real game-changer and contribute to increasing the income of member farmers substantially.

Speaking at a national workshop on ‘Strengthening Ecosystem of Farmers’ Producer Organizations’ Neelkamal Darbari, MD, SFAC, Ministry of Agriculture & Farmer Welfare, Government of India said, “The government has taken up the very challenging cause of creating financial and marketing linkages for aggregation of farmers through a Central Sector scheme for creation of 10,000 FPOs across the country. The scheme is under implementation through different Implementing Agencies, which have already created more than 1770 FPOs. These FPOs have the potential to be viable entities, but the biggest challenge they are confronted with is the lack of finance from banks.”

RG Agarwal, Group Chairman, Dhanuka Agritech, expressed concern about the spurious agriculture inputs. “There is little difference in the area under cultivation between India and China, but China’s agriculture GDP is three times higher than India mainly because of quality products used in China as against India wherein a large chunk of products are spurious, resulting in lower production. It is the need of the hour to take strict action against spurious manufactures of fertilisers and pesticides,” he said.

During the workshop, Binod Anand, Secretary General, CNRI; Dr Surendra Nath Tripathi, DG, IIPA; Dr KK Tripathy, OSD, Minister of Cooperation; Arun Raste, MD & CEO, NCDEX; S Sivakumar, Group Head, ITC, Agri & IT Business; Hema Yadav, Professor & Director, VAMNICOM; Sachin Sharma, Associate Professor and Sushil Singla, Principal Resident Commissioner, Government of Himachal Pradesh among others expressed their thoughts on various issues related to farmers and FPOs.

A day-long workshop was recently organised by

AgroPolicy

FCI celebrates its 58th Foundation Day

The Food Corporation of India (FCI) recently celebrated its 58th Foundation Day where Piyush Goyal, Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce & Industry was present along with Minister of State Sh. Ashwini Kumar Choubey and Sadhvi Niranjan Jyoti.

“Today, FCI procures nearly 1,300 LMT of wheat and paddy annually against nearly 13 LMT procured during 1965. Similarly, distribution across the country has increased from about 18LMT in 1965 to nearly 600 LMT. Even the storage capacity from 6 LMT in 1965 has increased to over 800 LMT now,” Goyal said.

Goyal mentioned five mantras for FCI’s success:

  • Change the public perception of FCI from being inefficient and corrupt to dynamic, inclusive and honest.
  • Focus on integrating end-to-end tech solutions right from procurement to delivery to achieve operational efficiency and leakage-free, distribution – reduce PDS response time, beneficiary tracking etc.
  • Establish a grievance redressal mechanism to react rapidly to farmer/Farmer Producer Organisation in distress. Reaching out to farmers through “Jan Jagrukta” programmes at the grass-root level to spread awareness.
  • Plan for modern infrastructure and logistics. 
  •  Upgrade warehouses to international standards. Improve storage capacity for the growing need- Power backup, CCTV, robust network facility.

On this occasion, Sudhanshu Pandey, Secretary (Food) also addressed the officers and officials of FCI and applauded the transformation efforts being made by FCI, especially the recent initiatives to ensure transparency and enhanced efficiency which includes the introduction of HRMS of Employees, Bill Tracking System, Depot Online System, Enhancement of capacity by increasing Stack sizes, Asset Monetization, Age Testing of Rice and Direct Benefit Transfer of MSP to farmers account.

FCI celebrates its 58th Foundation DayThe Food

Agrotech, E-commerce

StoreHippo’s agritech solutions are powered by MACH architecture which gives the agro-based brands freedom to experiment and implement hybrid business models.

Agritech is a booming sector and India alone is home to 1000+ Agro-based startups. However, the sector has its own challenges. StoreHippo, the next-generation e-commerce platform is offering agritech brands build next-gen solutions for their unique business requirements and move ahead of their competition.

StoreHippo’s agritech solutions are powered by MACH (Micro services, API-first, Cloud-native, and Headless) architecture which gives the agro-based brands complete freedom to experiment and implement hybrid business models.

Some of StoreHippo’s exclusive offerings that facilitate agritech brands are:

  • Hyperlocal marketplace model to enable businesses to run hyperlocal marketplace powered by dealers who can streamline local deliveries more efficiently.
  • A complete solution to build and manage multiple storefronts from a centralised admin.
  • Multilingual website and admin panel to facilitate farmers and other stakeholders in doing business in their local languages.
  • Mobile apps and mobile-first solutions to reach sellers, dealers and customers on their mobile apps.
  • Complete B2B and D2C e-Commerce solutions to enable wholesale and retail business channels from a single agritech portal.
  • Seamless integrations with chosen payment channels, delivery partners, marketing tools, ERP, CRM, accounting software etc.
  • Inbuilt delivery boy solution so farmers and dealers can manage their own fleet of delivery boys.

According to Rajiv Kumar Aggarwal, Founder & CEO, StoreHippo, “The next agricultural revolution is happening in the digital space. Agriculture which contributes 20 per cent to Indian GDP needs a major facelift to align with the changing market and customer demands. Innovative agritech solutions are bringing data-driven insights to farmers for better yield, crop protection, sustainability and growth. The agriculture sector also needs easy and quick access to the market to help agri-producers and sellers get better ROI for their hard work. To connect the various tools and technologies for better agro-production, distribution and sale the agriculture sector needs uniquely designed cutting edge agritech solutions. StoreHippo offers broad-spectrum agritech solutions that can modernise and streamline agriculture as a profitable business for all stakeholders. The agile and flexible StoreHippo platform can be easily modified at the front-end and the back-end to accommodate the unique requirements of agriculture.”

StoreHippo’s agritech solutions are powered by MACH

Live Stock

Around 76 farmers were distributed the Poultry birds, night shelter, feeder, water and medicine kits during the occasion.

The ICAR-Directorate of Poultry Research, Hyderabad has recently organised the “Backyard Poultry Distribution Programme” at Heerapur Village of Adilabad District, Telangana under the Development Action Plan for Scheduled Tribes.  

Delivering the address, Soyam Babu Rao, Member of Parliament (Lok Sabha) highlighted the importance of poultry and livestock sector in making agriculture profitable. He also emphasised on the vision of the Prime Minister for doubling the farmers’ income and the role of poultry towards achieving the desired goal.

Dr RN Chatterjee, Director, ICAR-DPR, Hyderabad outlined the ICAR-DPR’s role in livelihood and income generation through backyard poultry in the country.

The participants were provided with the on-farm demonstration and training on scientific rearing of poultry.

Around 76 farmers were distributed the poultry birds, night shelter, feeder, water and medicine kits during the occasion.

Around 76 farmers were distributed the Poultry

Interaction

BAL organised a mega farmer awareness meet to train farmers and onion growers in Nashik, Maharashtra.

Best Agrolife Limited (BAL), one among the Top 15 Crop Protection Agrochemical companies in India, organised a mega farmer awareness meet to train farmers and onion growers in Nashik, Maharashtra. Agriculture minister (State) Dadasaheb Bhuse was present as the Chief Guest at the event in which hundreds of farmers participated to benefit from the expertise provided by BAL.

The experts at the meet informed farmers that Q-Fop+ Oxyclean (oxyfluorfen 23.5 ec) would help them produce weed-free onion, Vibgyor will help control soil insects, and the majority of diseases can be controlled by using company’s fungicides like Bestline, Zodio, Zoxit and Tebuca.

Farmers present at the meet interacted with the experts and got their problems solved. “In Rabi season, a minimum of three lakh acre onion is cultivated in Maharashtra. Hence it is necessary that the farmers get all possible advice to ensure crop’s health. Through this meet, we have tried to help the farmers and educate them about products that can help them protect their harvest from crop destruction,” said Raajan Kumar Ailawadhi, Executive Director, Best Agrolife Limited.

BAL organised a mega farmer

Company News, Types

As part of the AgroStar Technology Farms initiative, the company collaborated with a pomegranate farmer in Devkapadi village.

AgroStar, India’s largest digital farmer network, and Agri-inputs e-commerce platform has been relentlessly working towards increasing the yield of farmers with the use of the right advisory and right inputs. Based on the success of local farmers in doubling yield with 20 per cent lower input cost with the support of AgroStar advisors, AgroStar held a farmers’ meet in Devkapdi village of Banaskantha district recently.

As part of the AgroStar Technology Farms initiative, the company collaborated with a pomegranate farmer in Devkapadi village, a prominent area for pomegranate cultivation in Gujarat. The team of agri-experts, including plant pathologists and nutrition management experts consulted the farmer on the kind of nutrients, pesticides and other inputs to be used, as well as provided on-field guidance on pruning and nurturing of the plants. The result was an increase in yield and superior quality of fruit despite the adverse climatic conditions this year. The farmer, Dasrathbhai, has been able to produce around 30 kg of pomegranates in his one-acre land at the cost of Rs 290 per tree. In comparison, the typical yields in the region have been between 15-20 kg per acre at a cost of Rs 350 per tree.

Close to 100 farmers from the region participated in the meeting where AgroStar experts explained how they were able to achieve a higher yield with lesser inputs cost, and explained some of the key knowledge gaps that exist even among experienced farmers across regions.

Commenting on the success of the initiative, Tushar Bhatt, Director, Farm Solutions said, “AgroStar’s motto has always been helping farmers win. We are delighted by the success of this initiative. Through our continued efforts, many more farmers like Dashrathbhai, will be able to create an impact in the lives of Indian farmers across regions. With technology and data at the forefront, we are capable of providing end-to-end solutions for farmers. As we continue to expand our omnichannel services, it will further enhance our reach to millions of farmers in the country.”

As part of the AgroStar Technology Farms

AgroPolicy, Environment

Gadkari was speaking at the inaugural event of 12th Agrovision in Nagpur

Farmers should henceforth be called energy providers as they are the ones who can take the initiative to convert agri waste to produce LNG and CNG. This information was stated by Nitin Gadkari, Union Minister Road Transport and Highways during the inaugural event of 12th Agrovision, which is currently being held at Reshimbagh Ground in Nagpur.

Gadkari during his speech emphasised drawing a roadmap for future agri tech, knowledge sharing, entrepreneurship and successful practices. He talked about how farmers can transform themselves by conversion of knowledge to wealth, overcoming the challenges with the right solutions.

Gadkari talked about how 100 per cent bio-ethanol in two-wheelers and four-wheelers can lead to a sustainable environment and farmers getting benefitted from this initiative. For the same, production of flex engines will soon start in the country.

He emphasised on the production of nano urea to reduce imports, bio-ethanol from bamboo, ethanol-run cost-effective drones for agriculture, ethanol-based pumps and export of sugar to Brazil.

Gadkari also mentioned how Radio Agrovision and Krishi Kalyan TV is going to benefit farmers in the long run. He also opined about dairy innovation and agri export. 

He also mentioned cotton export to Bangladesh from Vidarbha to Haldia in West Bengal and then to Chittagong port, which will help cotton farmers in the long run.

Gadkari was speaking at the inaugural event

Company News, Sustainability

Kisan Diwas is part of the brands larger objective of building a sustainable food chain

Maharashtra based You Care Lifestyle by Luke Coutinho, a platform created with an intention of providing mindfully curated health and wellness related products like Grocery and Staples, Healthy alternatives in snacking, and other lifestyle-related items is celebrating Kisan Diwas through a 4-day festival that introduces home-grown and farm to table products, offers, and other interesting activities on their social media.

Celebrating Kisan Diwas is part of the brands larger objective of building a sustainable food chain and encouraging local players through #Wellnessthroughfairtrade. Starting from December 20, 2021 to December 24, 2021, will be a one-of-a-kind experience. The brand will also be bringing many of these vendors to the forefront through various social media activities and giving a chance for their audience to connect with them directly through activities like Ask Me Anything, IGTV Live, and so on.

According to Luke Coutinho, Co-founder of You Care Lifestyle, “Today, as the agriculture sector is standing at the crossroad of a transformation, this campaign aims at introducing pioneer work in the field of agriculture that promotes the welfare of farmers and the sector as a whole. To support this purpose, we wanted to use technology to devise a way so that farmers do not bear the brunt of the pandemic. The platform will also enable individuals like us to have access to fresh produce and lifestyle products at all times. With the way things are progressing globally, online purchasing is the future. People are scared to venture out, stand in lines, risk themselves to viruses and other threats. Online purchasing enables them to meet their daily lifestyle needs in a simple, safe, and comfortable way. To further amplify this opportunity, we are highly keen on welcoming business entities that will support fair trade, sustainable organic farming, regenerative methodologies, zero waste products to come and join us in this collective initiative.”

Kisan Diwas is part of the brands