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With the support of new technologies such as electric tractors (e-tractors), precision agriculture and custom hiring the farm mechanisation industry is moving towards transformation from traditional tractor production to sustainable and customer-centric tractors by 2030. Let’s explore further.

Farm productivity has been adversely hit by a ceaseless migration of rural population to cities for ‘better prospects’ in the recent past, more so than ever before. This has triggered a significant growth in the market for farm machinery, especially tractors and harvesting equipment, to boost productivity. In 2023, the agricultural machinery market in India was valued at Rs 1.13 trillion and is expected to reach Rs 1.66 trillion by FY2029, expanding at a compound annual growth rate (CAGR) of 6.69 per cent during the 2024 – 2029 period.  Government initiatives, such as the Pradhan Mantri Kisan Samman Nidhi and subsidies for agricultural machinery purchases, are also encouraging farmers to adopt advanced technologies, further fuelling the growth of India’s agricultural machinery market. Business models such as custom hiring and tractor ownership have been started to increase the deployment of farm machinery across the country. Startups are supporting farmers through the Farming-as-a-Service (FAAS) model.  With the support of new technologies such as electric tractors (e-tractors), precision agriculture and custom hiring the farm mechanisation industry is moving towards transformation from traditional tractor production to sustainable and customer-centric tractors by 2030. Let’s explore further.

The role of modern agricultural machines is very crucial as they help in increasing agriculture production and productivity, improving the utilisation efficiency of costlier inputs such as seeds, fertilisers and irrigation water, besides the traditional use of humans and animals in farming. However, the adoption of mechanisation by the farmers of various states depends on varying factors such as socio-economic conditions, geographical conditions, crops grown, irrigation facilities etc.

Out of the multiple strategic interventions required to spur sustainable agricultural growth and achieve the vision of Viksit Bharat, improving the level of farm mechanisation seems to hold tremendous potential. The overall farm mechanisation level in India stands at 47 per cent which is still below the level of developing countries like Brazil and China where it is around 70 per cent. Farm mechanisation is even more important in India where 82 per cent of farmers belong to the small and marginal categories and half of the arable land is under the rainfed category. In these conditions, it becomes imperative for farmers to ensure the completion of activities on time. Multiple evidence suggests that the average yield in agriculture has a direct correlation with farm mechanisation.

According to the PwC report ‘Farm Mechanisation: A Catalyst for Sustainable Agricultural Growth’ published in February 2024, “Globally, the Asia-Pacific region holds the highest share (43 per cent) in the global farm machinery market. Among different kinds of farm machinery, tractors are used the most, having a share of almost 55 per cent. In India, of all farming equipment used by farmers, tractors make up 80 per cent of the total share. Due to the inclination towards increased tractor use in the country, the Indian agricultural sector is said to be ‘tractorised’. At present, the farm power availability in India is at 2.49 kW/ha. The Government of India has thus set an ambitious target of raising the farm power availability in the country to 4.0 kW/ha by 2030.

In India itself, the average farm power availability varies greatly across different states – i.e. 5–6 kW/ha in Punjab and Haryana 0.2 kW/ha in the north-eastern regions. This discrepancy is one of the major reasons for the uneven development of agriculture in India. It is also important to note that the farm mechanisation level varies according to the types of crops as well – cereal crops like wheat and rice stand at about 50–60 per cent mechanisation, whereas horticulture crops have a much lower level of mechanisation. However, at the same time, farm power availability has increased tremendously in India during the recent decades, helping India to become one of the major net exporters of tractors in the world.

The government is keen to promote mechanisation with the specific aim of increasing the reach of farm mechanisation to small and marginal farmers and to the regions where the availability of farm power is low and promoting ‘Custom Hiring Centres’ to offset the adverse economies of scale arising due to small land holding and high cost of individual ownership of agricultural machines. A Centrally Sponsored Scheme ‘Sub-Mission on Agricultural Mechanisation’ (SMAM) was implemented in all the States and Union Territories from 2014-15 including the state of Uttar Pradesh. Under this scheme, financial assistance @ 40 – 50 per cent of the cost of machines depending on the categories of farmers is provided for the purchase of agricultural machines. Financial assistance @ 40 per cent of the project cost is also provided to rural entrepreneurs, (rural youth and farmers as an entrepreneur), Cooperative Societies of Farmers (CSFs), Registered Farmers Societies (RFSs), Farmer Producer Organisations (FPOs) and Panchayats for the establishment of Custom Hiring Centres (CHCs) and Hi-tech hubs of high-value agricultural machines. Financial assistance @ 80 per cent of the project cost for projects costing up to Rs 30 lakh are provided to the CSFs, RFSs, FPOs, Self Help Groups (SHGs) and Panchayats for setting up of village level Farm Machinery Banks (FMBs). The scheme promotes almost all agricultural machines and equipment for crop production and post-production activities.

Between 2014-15 and March 2024, Rs 7265 crore were allocated for agricultural mechanisation.18,16,221 machines and various other equipment have been provided to farmers on subsidy. 25,527 CHCs, 594 high-tech hubs and 23,538 FMBs have been established to make available agricultural machines and equipment to the farmers on a rental basis. During 2024-25, Rs 69.99 crore was released to the States.

Custom Hiring Centres (CHCs)

Making various farm machinery/equipment for small and marginal farmers at an affordable rent is one of the main objectives of Custom Hiring Centres (CHCs). It also helps in offsetting adverse economies of scale due to the high cost of individual ownership. CHC improves mechanisation in places with low farm power availability. It mainly provides hiring services for various agricultural machinery/implements applied for different operations. CHC helps to expand mechanised activities during cropping seasons in large areas, especially in small and marginal holdings. It also provides hiring services for various high-value crop-specific machines applied for different operations.

The farm power availability for small/marginal land holdings is the lowest. As the small/marginal holdings constitute 85 per cent of total land holdings, the potential for CHC which will cater to the farm machinery requirement of such a vast area, is quite huge. Keeping in view the emphasis on agricultural farm machinery and the need for taking the farm machinery within the reach of small/marginal farmers, institutional credit needs to be made available for CHCs. Generally, FPOs have a base of more than 500 members, readily potential customers for the CHC. Further, CHC’s services can be made available to non-members to increase its viability.

India’s agriculture sector is vast but fragmented, with a significant portion of the country’s farmers holding small lands. For the small and marginal farmers, investing in modern equipment and advanced agricultural practices has traditionally been very expensive and also limited their productivity. FaaS addresses this challenge head-on by democratising access to these resources. Through affordable and scalable solutions, farmers can use technology to improve their yields, reduce input costs, and ultimately increase their profitability.

To read more click on: https://agrospectrumindia.com/e-magazine

With the support of new technologies such

With the dominant performance, the company has also attained staggering 15.8 per cent market share in September 2023.

India’s leading farm mechanisation manufacturer, Sonalika Tractors has registered a record 78,793 tractor sales in H1 FY24 which is powered by its highest domestic sales growth in the industry. With the dominant performance, the company has also attained staggering 15.8 per cent market share in September 2023.

Sonalika has already carved a niche for itself in the tractor industry by taking revolutionary steps such as manufacturing the widest & heavy-duty tractor range as well as showcasing tractor prices on the official website. Taking its heavy-duty commitment to a new level altogether, Sonalika has recently introduced ‘5-year warranty’ on its tractor range for increased trust as well as assisting every heavy-duty farmer even in the toughest of farming operations.

Commenting on this achievement, Raman Mittal, Joint Managing Director at International Tractors, said, “Alongside this sturdy performance, we have recently introduced ‘5 year warranty’ to bring more cheers to the farmers which will enable us to reinforce our bond with them and penetrate new markets”.

As the festive season has already started in India, Sonalika Tractors has already stepped up its commitment for farmers and is decked up across domains – increased production, farmer friendly schemes, financing options.

With the dominant performance, the company has

Total tractor sales (Domestic + Exports) during July 2023 were at 25,175 units, as against 23,307 units for the same period last year.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for July 2023. Domestic sales in July 2023 were at 24,168 units, as against 21,684 units during July 2022. Total tractor sales (Domestic + Exports) during July 2023 were at 25,175 units, as against 23,307 units for the same period last year. Exports for the month stood at 1,007 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 24168 tractors in the domestic market during July, with a growth of 11 per cent over last year.  The cumulative seasonal rainfall spread across the country has recovered very well in the month of July and this has helped sowing of kharif acreage to pick up momentum. Aggregate sowing of Kharif crops is now ahead of last year, with most key crops including paddy and oil seeds have recovered, though pulses is still lagging in sowing. Terms of trade are now in favour of farmers, with continued decrease in input costs. The sentiments are positive in rural economy, and this is likely to support demand in the coming months. In the exports market, we have sold 1007 tractors”.

Total tractor sales (Domestic + Exports) during

Total tractor sales (Domestic + Exports) during June 2023 were at 44,478 units, as against 41,848 units for the same period last year.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for June 2023. Domestic sales in June 2023 were at 43,364 units, as against 39,825 units during June 2022.Total tractor sales (Domestic + Exports) during June 2023 were at 44,478 units, as against 41,848 units for the same period last year. Exports for the month stood at 1,114 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 43,364 tractors in the domestic market during June 2023 with a growth of 9 per cent over last year. Though arrival of South- West monsoon got delayed due to cyclonic disturbances, it has smartly progressed in the last week of June and has now covered the entire country, bringing huge relief to the farmers and aiding in Kharif sowing. As on date, aggregate sowing acreage of Kharif crops is ahead of last year acreage and is progressing at fast pace. In addition, record rabi crops, Government support with increase in MSP for all Kharif crops and improving terms of trade for farmers are positive factors that are expected to support tractor demand going forward. In the exports market, we have sold 1,114 tractors.”

Total tractor sales (Domestic + Exports) during

 The company has clocked highest ever annual sale in FY’23 crossing 4 lakh units (Domestic + Exports)

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for March 2023.Domestic sales in March 2023 were at 33,622 units, as against 28,112 units during March 2022.Total tractor sales (Domestic + Exports) during March 2023 were at 35,014 units, as against 29,763 units for the same period last year. Exports for the month stood at 1,392 units. The company clocked its highest ever annual sale of 4,07,545 Units (Domestic + Exports) in FY’23.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 33,622 tractors in the domestic market during March 2023, a growth of 20 per cent over last year. Increase in crop output, mandi prices staying firm, Government support for increase in MSP for major crops and increase in wages under MGNREGA scheme will help improve the financial security of rural households and boost tractor demand in the coming months. In the exports market, we have sold 1,392 tractors.”

 The company has clocked highest ever annual

Domestic sales in February 2023 were at 24,619 units, as against 18,910 units during February 2022 posting a growth of 30 per cent over last year.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for February 2023.Domestic sales in February 2023 were at 24,619 units, as against 18,910 units during February 2022.Total tractor sales (Domestic + Exports) during February 2023 were at 25,791 units, as against 20,437 units for the same period last year. Exports for the month stood at 1,172 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 24,619 tractors in the domestic market during February 2023, a growth of 30 per cent over last year. Record Rabi crop acreage for wheat and oilseeds, high crop prices and better terms of trade for farmers is leading to positive sentiments in the rural markets. Expected higher Rabi output will improve liquidity in the hands of the farmers, supporting tractor demand. Water reservoir levels continue to remain high. In the exports market, we have sold 1172 tractors.”

Domestic sales in February 2023 were at