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HomePosts Tagged "farm mechanisation"
Agrotech, Company News, Finance, India, Machinery - Pre-harvesting

Newly raised funds to be utilised as growth capital in increasing dealership business presence and enhancing technology to organise supply channels. 

MeraTractor, a Pune-based start-up and a ‘Phygital’ marketplace catering to farm mechanisation products, has raised Rs 5 Cr in Pre-Series A funding, bringing total capital raised to Rs 7.25 Cr post this round.

The funding round was led by Vibhor Sahare, CEO & Co-founder of ANS Commerce and Ex-CEO & Co-founder of Gaadi.com, Real Time Angel Fund and Digital Futuristic Angels Network. The newly raised funds will be utilised in increasing dealership network presence and enhancing technology to organise supply channels.

“We liked the holistic ecosystem approach that the MeraTractor team is using to solve structural issues in the used tractor space. It’s a unique niche within the broader agri-tech space that can have a substantial impact in democratising tractor ownership” said the lead investors.

Agritech start-up, MeraTractor is trying to create an entire ecosystem to become a one-stop solution for all stakeholders engaged in the farm mechanisation sector. Despite being asset-light, the company, which is a dealer-owned and company-operated model, controls the entire transaction and creates a sustainable business proposition for farmers, dealers, financiers and new tractor OEMs. Its dealership network is based out of rural locations which are slated to eventually become its gateway for tapping into the entire rural business opportunities related to them.

Commenting on the problem that the start-up is trying to solve, Sajith Abraham Co-founder MeraTractor said “There has been significant work in crop cultivation, in ensuring better yield, farm gate solutions and a push from the government to improve farmer income. However, farm mechanisation for Indian farmers of which over 85 percent are smallholders, has been vastly missed out because of purchase capabilities. This creates challenges starting from discovery, financial facilities, and other key milestones in the process, making it difficult for an unassuming farmer. As a solution, MeraTractor is looking at bridging the gap between a smallholder farmer and access to farm mechanisation/financial products.

Highliting the opportunities that lay ahead, Monak Gohel, Co-founder MeraTractor said, the farm mechanisation sector is on the verge of massive disruption and has created an environment or innovation that will help start-ups like MeraTractor address the inefficiencies in the sector. We believe farm power is an essential input in Agriculture; hence, we are excited about the fundraise as it will help us accelerate our journey in growing the network further by tapping into massive rural business opportunities that lie ahead.

Newly raised funds to be utilised as

India

To unleash new possibilities in academia-industry research collaboration in future

Indian Council of Agricultural Research-Central Institute of Agricultural Engineering (ICAR-CIAE), Bhopal and CNH Industrial (India) Pvt. Ltd – (NEW HOLLAND TRACTORS) have signed an MoU at ICAR, Krishi Anusandhan Bhawan, New Delhi in the presence Dr S N Jha, DDG (Engg), Dr C R Mehta, Director, ICAR-CIAE and Rajender Chaudhary, Director, CNH (India). The MoU primarily aims at development of public-private partnership and industry-ready human resources in the field of farm mechanisation.

As per the MoU, ICAR-CIAE will offer space and AV facilities for organising the training programmes. CNH (India) will invest in the development of the training centre, facility creation, training equipment, and upkeep the facility to the industry practices. 

This Academy-Industry cooperation will benefit industrial and academic trainees to access new facilities for skill upgradation and to know new development in tractor industries. It will also open a new vista for exploring many possibilities in academia-industry research collaboration in future.

To unleash new possibilities in academia-industry research

Company News

The state-of-the-art centre will provide a chance for the farming community to get up close with VST’s modern farm mechanisation products

VST Tillers Tractors Limited (VST), India’s leading farm equipment manufacturer, announced the launch of their first state-of-the-art Experience Centre in Pune on July 11, 2022. Designed for customers to get a first-hand experience of VST’s farm equipment’s with latest technologies, the experience centre will display the full range of products including tractors, power tillers, power weeders, brush cutters, power reapers, rice transplanters, hedge trimmers, rotary tillers, and attachments. 

The experience centre will offer the customer an assisted walkthrough of the range of products by VST, enabling them to make an informed purchase decision. 

Antony Cherukara, CEO, VST Tillers Tractors inaugurated the Pune Experience Center in the presence of farmers, channel partners and business partners. On the occasion, he said “Through this experience centre, we will bring our product offering closer to our farmers and they can understand their applications to enhance their productivity. The Experience Centre is a first-of-its-kind concept by VST, and we have plans to replicate the same in other cities across the country. Through the experience centre, we are bringing all our offers under one roof. This will enhance their overall experience with the brand. It gives the farmers real-time experience and helps them make their buying decisions. We shall expand the scope of our experience centres as we go forward.”

The state-of-the-art centre will provide a chance