Bangalore based edible oil brand Sunpure forays into Mustard oil segment

Company plans to set up an edible oil refinery in Mumbai; the newly launched segment to clock Rs 25 crores in revenues in FY 2023-’24.

Bengalore based Sunpure, South India’s largest edible oil brand, today announced the expansion of its product portfolio with the launch of Sunpure Mustard Oil. The physically pressed oil is chemical-free and processed in low temperatures to retain its natural nutritional and antioxidant properties.

MK Agrotech, Sunpure’s Karnataka-based parent organisation, plans to set up an edible oil refinery in Mumbai to cater to its growing pan-India consumer base. The newly launched Mustard Oil segment is expected to clock Rs 25 crores in revenues in FY 2023-’24.

Speaking about the launch of Sunpure Mustard Oil, Mannan Khan, Director, MK Agrotech, said, “As the world’s largest consumer and importer of edible oils, with a demand of about 23 million tonnes annually, India is a powerful market with remarkable opportunities. Traditional edible oils such as soybean, palm, sunflower, and mustard oil continue to be the mainstay, even as newer choices are being explored in Indian households. Sunpure Mustard Oil is rich in monounsaturated fatty acids (MUFA) and polyunsaturated fatty acids (PUFA), including OMEGA 3 and OMEGA 6, making it a healthy choice for all.”

Gokaran Singh Pawar, National Sales Head, MK Agrotech, said, “At Sunpure, our team has worked very hard for over five months to identify the market requirements, source the best quality raw materials, and ensure a smooth manufacturing process in our state-of-the-art production facility for our latest Mustard Oil offering. As an ISO 22000:2018 certified company, we have stringent quality checks in place to guarantee that all our products adhere to the highest standards of hygiene and safety.”

Sunpure has the distinction of being India’s first chemical-free, processed and physically refined oil, with government patented technology.

Recently, Sunpure also acquired Riso, a leading edible oil brand from Maharashtra, in a bid to further strengthen its presence in key markets. In FY 2022-‘23, Sunpure registered 15 per cent growth, while expanding its footprints across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa and Tamil Nadu.

Company plans to set up an edible