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Monday / December 9. 2024
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 MVS will serve as a key platform for various functions, including ergonomics simulation, user experience testing of controls, customer clinics and design reviews for product development teams.

CNH, a global leader in agricultural and construction solutions, announced the addition of a cutting-edge Multi-Vehicle Simulator (MVS) at the company’s India Technology Center (ITC). The first-of-its-kind MVS in the Indian off-highway segment will play a pivotal role in CNH’s global operations. This will serve as a key platform for various functions, including ergonomics simulation, user experience testing of controls, customer clinics, design reviews for product development teams, product validation and employee training.

Speaking at the inauguration, Friedrich Eichler, Chief Technology Officer, CNH, said, “The expansion and enhancement of our India Technology Center (ITC) exemplify our unwavering commitment to innovation, harnessing India’s rich talent pool. This strategic move reflects our dedication to leveraging top-notch expertise to drive technological advancements in the agricultural and construction sectors in the region for the region. The ITC is a cornerstone of CNH’s commitment to deliver technologically advanced products to our customers.”

“This technological advancement also supports our sustainability goals by helping us reduce waste and improve quality by testing and evaluating our products in the virtual world before developing a prototype or testing them in the real world,” he added.

The Simulator is equipped with advanced features such as body tracking sensors, virtual reality headsets and devices, multiple display screens, video and audio conference capture and playback systems, related software, Software – Hardware integration, and an adjustable frame to replicate various cabs.

“The new Multi-Vehicle Simulator is a significant advancement in our R&D capabilities at the ITC,” said Ashish Sharma, Vice President and Managing Director – ITC, CNH. “With its cutting-edge features and versatile applications, it will empower our teams to innovate and refine our products to meet the evolving needs of our customers. This development is a further step towards CNH’s vision to position India as a key technology location, in addition to its role as an industrial hub.”

The company also announced an expansion of the ITC. The new floor, spanning 32,000 square feet is equipped with high-tech amenities including three R&D labs as well as collaborative work areas. The modern design and advanced technology in this new space will enhance the working environment and boost productivity of the teams.

Established in 2021, the ITC plays a strategic role in forging collaborative efforts with its sister R&D centers around the world to innovate and leverage the leading-edge technology and digital ecosystem in India, with increased efficiency to benefit customers. The center develops groundbreaking technologies, including software, embedded electronics, and data analytics, to support CNH’s India business as well as its global product portfolio.

 MVS will serve as a key platform

Together with Bem Agro, CNH aim to significantly enhance future precision technology solutions, services and reach for agriculture across Latin America and Asia Pacific.

CNH continues to strengthen its tech stack with Ag Tech solutions that make farming easier, more efficient, and more sustainable for our customers. To further our offering in this field, our investment arm CNH Ventures has taken a minority stake in Bem Agro – a Brazilian startup and existing supplier to CNH.

Bem Agro uses AI to convert any type of aerial field image – including those taken from machines, drones and satellites – into Agronomic Mapping Reports. These reports provide vital data that enables farmers to make better decisions about optimizing field operations, allocating resources and increasing yield while driving improved machine performance, greater productivity and reduced running costs.

In sugarcane, grain and fiber harvesting, where farmers can face low-visibility conditions, Bem Agro’s maps provide guidance lines for course correction and crop damage reduction. Their weed mapping pinpoints specific areas to be sprayed, minimizing herbicide usage.

This investment follows over five years of successful commercial partnership with Bem Agro. We currently use their mapping solutions on our Case IH and New Holland brands’ Connected Platforms for sugarcane harvesters, tractors and sprayers in Brazil, Indonesia and Thailand. Together with Bem Agro, we aim to significantly enhance our current and future precision technology solutions, services and reach for agriculture across Latin America and Asia Pacific.

Our drive for customer-inspired innovation relies on constant dialogue with the people that use our equipment and technology. Positive feedback from our dealer network and customers was instrumental in driving this strategic investment. We are excited to expand our collaboration with Bem Agro and further empower farmers to keep Breaking New Ground.

Together with Bem Agro, CNH aim to

Investment aims to accelerate their mission to eliminate waste from the process of collecting and storing crops.

CNH, through its investment arm CNH Ventures, is supporting the scientific development of the first viable compostable net wrap for bales in agriculture. Company’s investment in the Canadian start-up Nature’s Net Wrap aims to accelerate their mission to eliminate waste from the process of collecting and storing crops.

Shifting to compostable net wraps has the potential to significantly benefit farmers. It will reduce landfill use, haulage and disposal costs, eliminate soil contamination, improve animal safety, and reduce the risk of water contamination, resulting in a reduction of approximately 2.5 million tons of plastic waste per year.

High growth in this market is propelled by the general demand for chemical- and plastic-free solutions. Initial product launch is expected in 2024.

Baling in brief

When crop is cut, it is baled so that it can be transported and stored. Today, bales are held together with twine, wire, netting, or plastic wrap – all of which eventually end up in landfills or incinerators. Farmers are limited in the reuse or recycling of plastic wraps or nets, negatively impacting their environmental footprint.

The innovation and its benefits

This solution uses biopolymer material made from renewable resources. It holds up structurally and can either naturally break down in the earth’s soil or be composted. Our investment is supporting the testing and validation of the solution. One of the industry-leading balers from our New Holland Agriculture brand is producing all the bales in this testing phase.

This latest investment furthers CNH’s commitment to sustainably advance the work of farmers everywhere.

Investment aims to accelerate their mission to

The partnership will focus on enhancing the mechanisation of fruit harvesting, specifically apples, integrating cutting-edge techniques

CNH signs a Memorandum of Understanding (MoU) with the Indian Council of Agricultural Research – Central Institute of Temperate Horticulture (ICAR-CITH), Srinagar to collaborate on fruit harvesting technology in India.

The partnership will focus on enhancing the mechanisation of fruit harvesting, specifically apples, integrating cutting-edge techniques. It will also foster the development of innovative solutions tailored to India’s unique agricultural challenges.

“This strategic partnership seeks to pioneer groundbreaking innovation within horticulture. Together with ICAR – CITH, we look forward to combining our knowledge and expertise to deliver a step change in agricultural efficiency and productivity, benefiting the farmers and the wider agriculture community,” said Dr Garv Modwel, Group Leader, Advanced Technology and Innovation, CNH India Technology Center.

According to the MOU, CNH will oversee the design and development process of harvesting. The company will supply prototypes for field tests and make improvements based on the trial outcomes.

Dr M.K Verma, Director, ICAR – CITH Srinagar, said, “We look forward to collaborating with CNH to bring technological advancement to the Indian horticultural sector. The project offers an opportunity for our experts to apply their experience and understanding in developing solutions that will help reshape the future of fruit harvesting in India.”

ICAR-CITH will support image collection, logistics and operational aspects. The institute will analyse field test data such as picking efficiency, post-harvest losses, and the impact on fruit quality.

The partnership will focus on enhancing the

Best Launch of the Year (Implement) award for the New Holland Roll-Bar 125 Round Baler

New Holland Agriculture, a brand of CNH Industrial, has been awarded with Best Tractor in 31-40 HPcategory for the New Holland 3037 TX 4WD tractor at the fourth Farm Power Awards. The New Holland Roll-Bar 125 Round Baler also won the Best Launch of the Year (Implement)at the awards.

Honoured by the recognition, Gagan Pal- Director Agriculture Brand India, CNH Industrial,said “At New Holland Agriculture, we are committed to offering world-class quality products for the Indian farmers that are also technologically advanced. Beyond the existing products, the brand is also dedicated to investing resources to develop sustainable solutions for the industry. We are delighted to have received this award and are further invigorated to continue providing best-in-class machines and help develop the sector in India.”

New Holland Agriculture aims to support the farmers in their journey to a more productive, efficient and effective way of farming with its products backed by superior technology and performance.

Organised annually, the Farm Power Awards honours the efforts of the OEMs and institutions that has led to significant contributions in the industry and have impacted the lives of farmers.

Best Launch of the Year (Implement) award

To unleash new possibilities in academia-industry research collaboration in future

Indian Council of Agricultural Research-Central Institute of Agricultural Engineering (ICAR-CIAE), Bhopal and CNH Industrial (India) Pvt. Ltd – (NEW HOLLAND TRACTORS) have signed an MoU at ICAR, Krishi Anusandhan Bhawan, New Delhi in the presence Dr S N Jha, DDG (Engg), Dr C R Mehta, Director, ICAR-CIAE and Rajender Chaudhary, Director, CNH (India). The MoU primarily aims at development of public-private partnership and industry-ready human resources in the field of farm mechanisation.

As per the MoU, ICAR-CIAE will offer space and AV facilities for organising the training programmes. CNH (India) will invest in the development of the training centre, facility creation, training equipment, and upkeep the facility to the industry practices. 

This Academy-Industry cooperation will benefit industrial and academic trainees to access new facilities for skill upgradation and to know new development in tractor industries. It will also open a new vista for exploring many possibilities in academia-industry research collaboration in future.

To unleash new possibilities in academia-industry research