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Award, Company News

The recognition of the ‘India ka Pranam Har Kisan ke Naam’ campaign is a true acknowledgement of the sweat and toil of the hardworking farmers of India

India’s leading agri-input company – Dhanuka Group’s unique brand campaign ‘India ka Pranam Har Kisan ke Naam’ has been conferred with the prestigious ‘Silver Award’ at the ET DigiPlus Awards 2023.

The recognition of the ‘India ka Pranam Har Kisan ke Naam’ campaign is a true acknowledgement of the sweat and toil of the hardworking farmers of India and is also a reflection of the contribution of the unsung heroes of our fields i.e. farmers in the nation-building.

Dhanuka launched the unique campaign on its 42nd Foundation Day to honour and appreciate the tireless efforts of the country’s hardworking farmers who have made our country a net exporter of food grains, which is in sharp contrast to the situation in the 1950s & 1960s.

The achievement of Indian farmers is significant, especially considering the fact that they had to battle many adversities, mostly natural calamities like floods, drought, storms, etc. The Group’s ‘India Ka Pranam Har Kisan Ke Naam’ salutes their immense contribution.

The Group had also launched a new TVC as a part of this special campaign, which was promoted on print, television, and digital platforms across the country.

Dhanuka Group has been at the forefront of contributing its best for the betterment of Indian farmers. Much like our hard-working farmers, the Group has been making a tireless effort to promote scientific methods of farming and is promoting products and services that are backed by research and evidence. The Group has tie-ups with well-known multinational companies, mostly Japanese, UK and US-based. 

The recognition of the ‘India ka Pranam

Agro chems – Chemicals, Agro chems – Fertilizers, Agrotech, Company News, India

The campaign will lead to the development of 5000 rural entrepreneurs identified by IFFCO.

Agrochemical major, IFFCO has launched a massive nationwide campaign for procuring 2500 drones “IFFCO Kisan Drones” as spray solutions for spraying its revolutionary products Nano Urea & Nano DAP inspired by Hon’ble PM vision of Sahkar Se Samriddhi. This will lead to development of 5000 rural entrepreneurs which are identified by IFFCO to be trained for spraying drones. It is a huge Step for Upliftment of Rural Economy and a step towards Sustainable Agriculture and Holistic Cooperative development under the dynamic leadership of Union Minister of Home Affairs & Cooperation Amit Shah.

To access the technical capabilities, manufacturing capacity, manufacturing process, quality processes, training curriculum, infrastructure IFFCO Management hired a reputed consultant, M/s Drone Federation of India, New Delhi. M/s Drone Federation of India evaluated the Specifications and mentioned that the technical specifications of Agri Drones being procured by IFFCO for spray of Nano Fertilizers are in accordance with industry standards. It is expected that one Drone would be able to cover 20 acres per day for spraying IFFCO Nano fertiliser, WSF, Bio-stimulants like Sagarika, Agro-chemicals etc. with backup.

IFFCO will also be procuring 2500 Electric Three Wheelers (loader type) under L-5 category Electric Vehicle 3 Wheelers to carry the Drones to the farmers’ field along with the Nano fertilisers and associated utilities. These EV 3 Wheelers are environment friendly. This will also support PM PRANAM Scheme to reduce chemical fertiliser doses and to enable states for more assistance under this scheme.  

 In extension to this & to strengthen this nationwide campaign, IFFCO has also ordered Tractor Mounted Boom Sprayers, Tractor Mounted Hose Reel Sprayers, HTP Power Sprayers with Gun,Static/ Portable Sprayer, Niyo Sprayers for foliar application of Nano fertilisers. The Nano fertilisers are applied on various crops through foliar application using Agricultural Sprayers and Drones. The Drones & Sprayers can be used for any kind of spray application.

IFFCO has introduced & invested in various pathbreaking Agro-technologies including Nanotechnology based fertilizers, promotion of Agri-drones, rural e-commerce, digitally enabling farmers and farms, IoT etc. IFFCO aims to be the flag-bearer of the modern Indian Agriculture, by being the brand resonating with innovators and progressive rural entrepreneurs aiming at Sustainable Agriculture.

The campaign will lead to the development

Foodgrains, India, Interaction, Oilseeds, People, Pulses

Narendra Singh Tomar, Union Agriculture Minister, inaugurated the National Conference on Agriculture for Rabi Campaign 2022-23 on September 7 at National Agricultural Science Complex (NASC), Pusa, New Delhi. Addressing the Conference, he said that as per the 4th Advance Estimates (2021-22), production of food grains in the country is estimated at 3157 lakh tonne which is higher by 50 lakh tonne than the production of food grain during 2020-21, and the total pulses and oilseeds production during 2021-22 is estimated at record 277 and 377 lakh tonne respectively.

Tomar said that all the farmers will be brought under the ambit of this scheme which will make them feel secure. He said that the productivity of the soil is decreasing due to the use of chemical fertilisers, hence organic and natural farming is being promoted.

Tomar also said that the Central Government has started working on Digital Agriculture to bridge the gap between the farmers and the Government so that the farmers get the benefits of the government schemes transparently. 

The objective of this Conference is to review and assess the crop performance during the preceding crop seasons and to ensure supply of critical inputs and facilitate adoption of innovative technologies with a view to enhance production and productivity of the crops.

Narendra Singh Tomar, Union Agriculture Minister, inaugurated

Agro chems – Pesticides, Company News

FMC India, an agricultural sciences company, launched the third year of its safety awareness and stewardship campaign around pesticide use for the farming community in the Indian district of Akola, in partnership with the agriculture department of the Maharashtra state government. This campaign builds on an initiative which FMC India started in Akola in 2020, to promote the adoption of safe agricultural practices aimed at preventing accidental cases of poisoning amongst the farming community.
Elaborating on the awareness campaign, Ravi Annavarapu, President, FMC India, said, “FMC is heavily invested in the welfare of the farming community in India. As such, we have been training farmers on safe and sustainable agricultural practices over many years. Our campaign in 2021 reached 7,500 farmers in the different villages throughout Akola, and we firmly believe that this year’s campaign will scale up to new levels and reach an even wider farmer community to improve their awareness and knowledge.”
As part of the campaign, FMC India collaborates with the government’s agriculture department, health department and Krishi Vigyan Kendra (agricultural extension centers in India) to organise farmer meetings and education sessions about the proper usage of pesticides in different crop seasons and crop varieties. Mobile vans are mobilised on a mass scale to ensure education sessions are offered to a large number of villages and farmers throughout Akola.
This year’s campaign was launched in the presence of Akola District CEO Saurabh Katiyar, Akola District Zila Parishad President Pratibhatai Bhojane, Additional CEO Dr Saurabh Pawar, Akola District Superintendent of Agriculture Aaarif Shah, former Zila Parishad President Pushpatai Ingale, Akola District Agriculture Development Officer Muralidhar Ingale, District Quality Controller Milind Janjal, along with FMC India’s Area Marketing Manager Hiraman Mandal.

FMC India, an agricultural sciences company, launched