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With over 300+ exhibitors expected from countries including USA, Chile, Iran, Turkey, Oman, Saudi Arabia, Australia etc, MEWA promises to be a significant event for B2B networking and trade visibility

Nuts & Dry Fruits Council of India [NDFC(I)] India is set to host the second edition of MEWA, India from February 12 to 14, 2025, at the Jio World Convention Centre, Mumbai, Maharashtra. The trade show will unfold an array of vibrant showcases, spotlighting the richness and potential of India & burgeoning Nut & Dry Fruits market with an aim to bring together international exhibitors and industry leaders, fostering growth. With over 300+ exhibitors expected from countries including USA, Chile, Iran, Turkey, Oman, Saudi Arabia, Australia etc, MEWA promises to be a significant event for B2B networking and trade visibility.

Spanning over 10,000 square meters of exhibition space, the exhibition will showcase a diverse range of products from international and Indian suppliers. The exhibitors and visitors will have a chance to attend a series of panel discussions for 14 product categories. Each session will include expert panels comprising processors, exporters, importers, and quality control specialists. These discussions aim to address industry challenges and provide insights into market dynamics.

Speaking about the upcoming exhibition Gunjan Jain, President NDFC(I) said “MEWA India provides a vital platform to project the challenges faced by the sector and enhances visibility for the industry. With over 300+ exhibitors from around the world, this event is crucial for fostering international partnerships and addressing the growing demand for dry foods in India.” He further adds, “The event will focus on addressing current trends in Dry Fruits consumption. Attendees can look forward to engaging in discussions centred around protein-rich foods and healthy snacking options that cater to evolving consumer preferences. This emphasis on health trends reflects the growing demand for nutritious and convenient food options.”

The MEWA’ 24 was officially inaugurated last year by Shri Om Birlaji and it witnessed 6000+ visitors, 130+ Exhibitors from 20 countries and the event featured key participants from leading companies such as Truenut Food Manufacturing, California Walnuts, Crain Marketing Inc., Blue Diamond, and Carriere Farms.

The second edition of MEWA is poised to significantly impact the Dry Fruits industry by providing a robust platform for trade visibility and potential partnerships. The upcoming trade show presents substantial networking opportunities for attendees. Importers will be meeting potential exporters, fostering trust, and facilitating direct business negotiations. With a conversion rate of approximately 80% in the previous edition, this year’s event is expected to further solidify its reputation as a key player in the industry.

About MEWA

MEWA, India’s foremost B2B exhibition for nuts and dried fruits will feature participants from over 30 countries. With 130+ exhibitors and 6000+ participants last year, this event promises to elevate the industry by fostering advancements in research, innovation, production, trade, and consumption. Positioned as a global platform, MEWA 2025 is poised to redefine standards and drive collaborative growth in the nuts and dried fruits sector.

About NDFC(I)

NDFC(I) proudly stands as the unified voice for everyone in the Nuts, Dry Fruits, Seeds, Raisins, Berries and Dates Industry in India. Its mission is to be the driving force that uplifts and empowers every facet of this vibrant sector. From growers to processors to distributors, NDFC(I) is dedicated to fostering unity and collaboration.

We invite you to be part of our collective journey, where we strive not only to elevate the industry but also to celebrate the richness and diversity of nuts, dates, and dried fruits in India. Let’s thrive, innovate, and shape the future of this dynamic and essential industry.

With over 300+ exhibitors expected from countries

North America

The campaign conveys why California walnuts are a smart choice due the ideal climate, fertile soil, among others

California Walnut Commission (CWC) which represents the walnut growers and handlers of California, continues its commitment to educating consumers about the benefits of walnuts and why to include them in the daily diet. Through its new campaign titled ‘Think Walnuts, Think California’.

The campaign conveys why California walnuts are a smart choice; the ideal climate, fertile soils and the farmers dedication to providing high quality walnuts for all to enjoy. California walnuts are grown, harvested, and processed under standards and regulations that are mandated by federal and state authorities. In addition, California walnut growers and processors support research and innovation in water quality and conservation; soil health; energy use; and air quality constantly seeking out and incorporating new methods of growing and handling walnuts that minimise waste, enhance productivity, and preserve and protect natural resources. 

Commenting on the campaign launch, Pamela Graviet, Senior Marketing Director, International, California Walnut Commission and Board, said, “The Indian market has a love for high quality foods and great flavours. Nutrient-rich walnuts should be a top addition and this campaign is our humble attempt to generate awareness about walnuts grown in California and our multi-generational family farms that strive to provide this healthy, delicious food.”

She further added, “Mildly sweet and beautifully nutty, California walnuts boasts the potential to enhance any meal-whether you’re munching on these as a smart snack, adding to your curries, salads, and desserts or blending to create smoothies, a nut butter, or more. Just a handful (28g) provides 2.5g plant-based omega-3 ALA, 4g protein, 2g fiber, and 45mg of magnesium – that brings us to another highlight of California walnuts-scientific research has shown they are good for heart, brain, and gut health. Nutrition, versatility, high quality and exceptional flavour-California walnuts provide all that and more. So, when you Think Walnuts, Think California.”

The new campaign will be featured through advertising, on-ground activities, retail promotions and across social media platforms wherein the who’s who of online space-from celebrities, F&B influencers, and health experts will spread the message on why California should be top of mind when thinking about walnuts. 

California walnuts are available at all grocery stores and e-commerce sites. When buying walnuts, look for the California Walnuts logo mark, “California” or “Californian” on the package or produce of USA to ensure that you are buying genuine high-quality California walnuts.

The campaign conveys why California walnuts are