Lumo launches new branding, reflects connection to growers

The new brand further deepens the connection to growers and shows them that irrigation with Lumo is easy, data-driven, and accountable

Lumo announces a significant branding update. This strategic move reinforces Lumo’s commitment to the agricultural community and highlights its unique position as a company that truly understands and serves the needs of growers.

“Lumo’s new branding represents our unwavering commitment to growers and to revolutionise agriculture’s irrigation industry,” says Bennett Fitzgibbon, Lumo’s VP of Marketing. “Our new brand further deepens our connection to growers and shows them that irrigation with Lumo is easy, data-driven, and accountable. With this focused company mandate and a new grower-first brand experience, we’re clearly showing our full dedication to serving growers and to making technology that works for them.”

This update, fueled by new brand positioning, a compelling brand story, and comprehensive brand guidelines, better highlights the differentiated value the company provides compared to conventional irrigation automation solutions that have plagued growers with frustration due to their clunky, expensive, and complicated nature.

Lumo’s solution has emerged as a disruptive force in the irrigation industry. The Lumo One Smart Valve – a plug-and-play device that measures flow and consumption, and takes care of water application according to the grower’s irrigation plan – was developed by members of the Lumo team who immersed themselves in the agricultural landscape by working alongside growers. The Lumo One Smart Valve is backed by around-the-clock customer service support through Field Partners who are responsible for taking care of clients’ onsite needs.

Recently celebrating its first anniversary, Lumo has raised  $3.9 million in pre-seed funding to date, led by Fall Line Capital, a VC focused on farmland and sustainable agriculture technologies. Lumo is backed by an advisory board of notable Agtech executives, VCs, and viticulturists that are helping the company accelerate all critical areas of the business. 

The new brand further deepens the connection