The initiative was designed to strengthen long-term relationships with farmers while recognising and rewarding their hard work and trust.

FreshTrop, the export business of DeHaat, India’s leading agritech company, successfully concluded its “FreshTrop Aabhar Yojana” for grape growers with a prize distribution ceremony. The initiative received an overwhelming response from farmers across Nashik and Sangli, with a large number of growers participating by selling their grape produce to FreshTrop and becoming eligible for the lucky draw.

Under the scheme, a total of 51 attractive prizes were distributed, including one tractor, three motorcycles, five LED televisions, and several other rewards. The grand prize—a tractor—was won by Dnyandev Dagu Manjare from Nashik. The initiative was designed to strengthen long-term relationships with farmers while recognizing and rewarding their hard work and trust.

Speaking on the occasion, Rohit Sareen, Chief Business Officer at DeHaat, said, “We are delighted by the enthusiastic participation of farmers in the FreshTrop Aabhar Yojana. Their overwhelming response reflects not only the success of the initiative but also the trust and long-standing relationship they share with FreshTrop. We remain committed to introducing more farmer-centric initiatives that create meaningful value and contribute to farmers’ growth and prosperity.”

Over the years, DeHaat has consistently launched farmer-focused initiatives and incentive programs that have received strong participation from the farming community. The success of the FreshTrop Aabhar Yojana once again reinforces the growing bond of trust, transparency, and partnership between FreshTrop and grape growers.