Domestic wholesale volumes rise nearly 12 per cent to 1.26 lakh units as Sonalika and Escorts Kubota outpace the industry, while M&M tightens its leadership

India’s domestic tractor industry maintained its growth trajectory in June 2026, with wholesale dispatches rising 11.92 per cent year-on-year to 1,26,112 units, driven by sustained rural demand and healthy replacement buying. While Mahindra & Mahindra (M&M) continued to dominate the market, the month’s numbers reveal an increasingly competitive landscape, with Sonalika and Escorts Kubota emerging as the biggest gainers among leading manufacturers. Market leader M&M Group strengthened its grip on the sector, dispatching 58,185 tractors during the month, up 12.39 per cent from a year ago. The company marginally expanded its market share to 46.14 per cent from 45.94 per cent, consolidating its position as the country’s largest tractor manufacturer.

The most notable shift, however, came from Sonalika. The company registered one of the strongest performances among major OEMs, with domestic sales jumping 17.87 per cent to 17,680 units. Its market share expanded by 71 basis points to 14.02 per cent, making it the biggest market share gainer among the industry’s top three players and reinforcing its aggressive push in the domestic market. Escorts Kubota also outperformed the broader industry, posting a robust 19.81 per cent increase in wholesale volumes to 13,176 units. The company’s market share rose from 9.76 per cent to 10.45 per cent, enabling it to further strengthen its position in an increasingly competitive market.

TAFE Group retained the second position with 20,468 tractors dispatched during June, although volume growth remained subdued at 2.59 per cent. As competitors expanded faster, its market share declined sharply by 148 basis points to 16.23 per cent from 17.71 per cent a year earlier—the steepest erosion among major manufacturers. John Deere continued its steady momentum, recording 12.49 per cent growth to 9,910 units. Its market share remained largely stable at 7.86 per cent, reflecting consistent demand across key agricultural markets.

New Holland also reported healthy volume growth of 10.59 per cent, dispatching 4,700 tractors. However, the company ceded a marginal share of the market, with its share easing to 3.73 per cent from 3.77 per cent. Among smaller manufacturers, SDF posted the fastest growth rate in the industry. Although volumes remained modest at 88 units, dispatches surged 46.67 per cent year-on-year, allowing the company to marginally improve its market share.

ACE continued to expand steadily, reporting an 11.39 per cent increase in domestic sales to 225 units while maintaining its market share at 0.18 per cent. Indo Farm and Preet also delivered moderate growth of 6.06 per cent and 4.44 per cent, respectively, though both witnessed marginal declines in market share. Captain Tractors reported flat performance with sales rising just 2 per cent to 510 units, while VST emerged as the only major manufacturer to post a decline. Its wholesale volumes slipped 2.51 per cent to 350 units, resulting in a slight contraction in market share. The June performance underscores the resilience of India’s tractor industry despite an uneven agricultural landscape. While overall market growth remains healthy, the competitive dynamics are shifting rapidly. M&M continues to reinforce its leadership, but Sonalika and Escorts Kubota are steadily closing the gap through faster-than-industry growth, suggesting that the battle for market share is likely to intensify as the festive and kharif demand cycle gathers pace.