Recognised at the FICCI 5th Sustainable Agriculture Awards 2025 for its farmer-centric sourcing model and farm-level sustainability initiatives across India

McCain Foods India has been honoured at the FICCI 5th Sustainable Agriculture Awards 2025, securing second position in the category “Farm Level Sustainability Initiatives while Sourcing”. The recognition underscores the company’s sustained focus on farmer empowerment, responsible sourcing, and the integration of sustainability at the farm level.

The award was announced on December 15, 2025, at a ceremony held in New Delhi. The FICCI Sustainable Agriculture Awards recognise organisations that demonstrate leadership in embedding sustainability across agricultural value chains, with a strong emphasis on resource efficiency, farmer livelihoods, and long-term environmental stewardship.

Farmer-Centric Sourcing Model

McCain Foods India follows a farmer-first sourcing strategy built on long-term partnerships rather than transactional procurement. Through structured farmer engagement programmes, field demonstrations, and continuous agronomic support, the company promotes efficient water use, improved soil health, responsible input management, and higher crop productivity across its sourcing regions.

By integrating sustainability directly into its sourcing operations, McCain aims to strengthen farmer resilience, profitability, and environmental performance, while enhancing the traceability and reliability of its agricultural supply chain.

Driving Farm-Level Sustainability at Scale

The company works closely with farmers to build on-ground agricultural ecosystems that combine modern agronomy with responsible farming practices. These initiatives are designed to improve farm capabilities, encourage resource-efficient production, and support long-term livelihood security in rural communities.

Across its sourcing footprint, McCain Foods India continues to invest in capacity building, agronomic innovation, and climate-smart practices, reinforcing its commitment to sustainable agriculture and responsible value chain development.

Strengthening India’s Sustainable Agriculture Ecosystem

The FICCI 5th Sustainable Agriculture Awards 2025 are among India’s most respected industry platforms, recognising organisations that are driving measurable impact in agriculture through innovation, collaboration, and sustainability-led growth.

This recognition reinforces McCain Foods India’s position as a responsible and forward-looking agri-partner in the Indian agricultural ecosystem. By placing farmers at the centre of its sourcing strategy and embedding sustainability into everyday farming practices, the company continues to build a resilient, transparent, and future-ready supply chain aligned with India’s evolving food and agriculture priorities.