India’s Leading Rural Auto-Fintech Platform secures funding to support the efforts in expansion and enhance digital tech tool accessibility to smallholders

Tractor Junction, India’s largest Rural Auto-Fintech platform, has raised INR 200 crore (USD 22.6 million) in its Series A round, marking an important moment for India’s rural mobility and financial inclusion journey. The round brings fresh support to the company’s plan to build a stronger rural vehicle and finance ecosystem.

The round is led by Astanor, a Europe-based global impact fund known for backing innovative agriculture and food system companies. This investment also marks Astanor’s first step into India, which highlights its strong belief in Tractor Junction’s vision. In addition, existing investors Info Edge and Omnivore also took part in the round.

Tractor Junction has scaled into India’s largest digital platform for rural mobility, offering access to a wide range of vehicles, finance products, and services. The company has raised a total of USD 22.6 million, including USD 17 million in equity and USD 5.6 million in debt. This funding will support the company’s efforts to accelerate growth, enhance digital tools, and strengthen its on-ground presence. Additionally, Tractor Junction aims to expand its used tractors and fintech vertical, FinJ, to reach more farmers across India.

The platform now records: 6 crore yearly visitors, 50+ OEM partnerships across tractors, commercial vehicles, three-wheelers, and two-wheelers and a fast-growing on-ground network with COCO stores in 75 cities across 6 states. These stores offer farmers a trusted experience to buy, sell, finance, and insure used tractors and commercial vehicles with complete clarity. In addition, the model supports small and marginal farmers who cannot afford new vehicles but still need reliable machines for their livelihood.

In January 2024, Tractor Junction launched FINJ, its fintech vertical. Since then, FINJ has disbursed over INR 1,500 crore in loans through partnerships with 25 lending institutions. The platform uses data-backed underwriting to offer loans at interest rates up to 30% lower than unorganised lenders, which gives farmers more financial freedom and stability.

Rajat Gupta, CEO & Founder of Tractor Junction, said “For far too long, farmers have been locked out of formal finance and quality vehicle ownership. Through Tractor Junction and FINJ, we’re changing that narrative by combining data, technology, and on-ground presence. This has allowed us to bring more than 30,000 farmers into the foray of mechanization over the last 2 years. The latest investment allows us to accelerate financial inclusion and bring down the true cost of rural credit. Also, it is a huge responsibility as Astanor has chosen us to mark their entry into India and we are humbled by the trust that they have shown in us and at the same time, continued support of our existing investors means a lot to us.”

Rajat Gupta, CEO & Founder of Tractor Junction, said “For far too long, farmers have been locked out of formal finance and quality vehicle ownership. Through Tractor Junction and FINJ, we’re changing that narrative by combining data, technology, and on-ground presence. This has allowed us to bring more than 30,000 farmers into the foray of mechanization over the last 2 years. The latest investment allows us to accelerate financial inclusion and bring down the true cost of rural credit. Also, it is a huge responsibility as Astanor has chosen us to mark their entry into India and we are humbled by the trust that they have shown in us and at the same time, continued support of our existing investors means a lot to us.”

Tractor Junction has built a full-stack solution for India’s rural vehicle ecosystem: integrating technology, physical infrastructure, and financial innovation to make farm mechanisation more accessible and affordable. Tractor Junction is also backed by early investors such as Rockstart, AgFunder, and Indigram Labs.