FarmDidi, a fast-growing direct-to-consumer (D2C) pickle brand championing rural women entrepreneurs, has raised over Rs 7 crore in its Seed funding round led by Samved Ventures, with participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and a network of angel investors from IIM Calcutta and Symbiosis.

The fresh infusion of capital will be deployed to strengthen the FarmDidi team, expand R&D, build advanced technology-led quality control systems, and scale its community of Didis (rural women entrepreneurs) from 2,000 to more than 5,000 in the coming years.

Pickles With Purpose: Tradition Meets Technology

Pickles have always been an irreplaceable part of Indian kitchens — made in small batches, steeped in nostalgia, and perfected by grandmothers over generations. Yet, today’s fast-paced households lack the time to recreate them. FarmDidi bridges this generational gap by enabling rural women to prepare authentic, chemical-free pickles right at the farmgate, combining traditional recipes with modern food safety protocols.

Through rigorous R&D, standardized SOPs, and lab testing, the company ensures its products are both clean-label and preservative-free, delivering the taste of nani’s kitchen with the quality assurance demanded by today’s consumers.

Strong Traction, Category Leadership

Founded in 2022, FarmDidi has already achieved Rs 18 crore ARR, fulfilling 30,000+ monthly orders, with a majority of sales driven directly through its website.

On Amazon, the brand has rapidly emerged as the #1 pickle brand in India, with 4 of the top 10 best-selling pickles belonging to FarmDidi, including the top-ranked product overall. The company is also live across quick commerce platforms including Blinkit, Zepto, BigBasket, and Swiggy Instamart.

Investors Bet on Purpose with Performance

This dual commitment to consumer-first excellence and scalable social impact has resonated strongly with investors.

“Despite 90 lakh SHGs, the sector remains under-realized, held back by weak distribution, inconsistent quality, and limited branding. FarmDidi bridges these gaps with a tech-led, scalable model rooted in clean-label, homelike ingredients, input traceability, and easy consumer access, bringing high-quality homemade products to scale,” said Amit Srivastava, Partner at Samved Ventures.
“Beyond building a strong food brand, FarmDidi is creating distributed micro-production jobs for thousands of entrepreneurial women, addressing critical gaps in employment and social development. Bharat needs many such tech-enabled models that can amplify government programs and multiply their impact.”

Echoing this, Shanti Mohan, Founder of LetsVenture, noted:

“What excites us about FarmDidi is its rigorous focus on quality, clean-label products, and the deep trust it has built with consumers. But what makes it truly inspiring is that it’s not just a food brand. FarmDidi is proving that purpose and performance can go hand in hand, and we believe this blend will make it a household name across India and beyond.”

Scaling a New Kind of FMCG Brand

By combining India’s SHG ecosystem with technology, branding, and traceability, FarmDidi is not just building a food brand but a platform for women-led entrepreneurship in Bharat. With this funding, it is poised to deepen its footprint across India, expand into new product categories, and position itself as a next-generation FMCG disruptor rooted in authenticity and impact.