By anchoring the campaign in authentic consumer experiences rather than product features, Gromax aims to build deeper brand connections, while positioning Trakstar as uniquely comprehensive.

Gromax Agri Equipment Ltd., a joint venture between Mahindra & Mahindra Ltd. and the Government of Gujarat today launched its first digital video film under the #SabseSahiChunaav campaign. Through #SabseSahiChunaav Gromax delves into one of life’s universal dilemma – trying to make decisions when everyone else wants something different. The campaign positions its tractor brand ‘Trakstar’ as a rare solution that actually delivers on all fronts.

Under #SabseSahiChunaav, Gromax released its first digital film “Pragati Ka Rishta” that follows a family’s quest to find the right match for their daughter Pragati. What starts as a typical matrimonial search, with each family member championing different virtues in potential suitors, the film quickly highlights the impossibility of pleasing everyone. The narrative takes an interesting turn with the surprising entry of a boy that leaves everyone puzzled. The climax reveals the campaign’s core message: While it’s difficult to find all qualities in a person, Trakstar effortlessly checks every box.

By anchoring the campaign in authentic consumer experiences rather than product features, Gromax aims to build deeper brand connections, while positioning Trakstar as uniquely comprehensive. #SabseSahiChunaav explores the emotional journey and daily experiences of decision-making in a crowded marketplace, where consumers often face an impossible task of finding the right product that satisfy multiple stakeholders.

#SabseSahiChunaav mirrors that of customers’ needs and addressing them by dramatizing real-world scenarios where compromise seems inevitable, balancing different opinions and requirements only to reveal that some solutions can actually meet everyone’s needs.