CNH aims to achieve a 16–17 per cent EBIT margin in its Agriculture segment by 2030 and plans to double the sales share of its Precision Technology division within the same timeframe
During its Investor Day 2025 event, CNH revealed an ambitious Strategic Business Plan (SBP) designed to position the company as a top one or two player in all major agriculture and construction markets. Led by CEO Gerrit Marx, the plan centers on integrating advanced machinery with cutting-edge technology and enhancing CNH’s go-to-market approach.
CNH’s roadmap to 2030 focuses on the following key objectives:
Profit Margin Growth: Target a 16–17 per cent adjusted EBIT margin in the Agriculture segment.
Cost Reduction: Realize over $550 million in savings through operational and quality improvements.
Stronger Cash Flow: Increase industrial cash generation by 25 per cent across the business cycle.
End-to-End Quality: Enhance customer satisfaction and operational performance.
A cornerstone of CNH’s strategy is the synergy between robust hardware and intelligent technology, aimed at improving equipment performance and user experience. Notably, CNH plans to double the share of Precision Technology sales in total Agriculture Net Sales by 2030.
Product Innovations:
In 2024, CNH launched new twin and single rotor combines featuring a 15 per cent reduction in total cost of ownership. Starting in 2026, the company will refresh its complete tractor lineup, spanning 20 to over 700 horsepower. CNH’s FieldOps platform provides real-time satellite connectivity, autonomous capabilities, smart implements, and advanced agronomic sensors to support precision farming. This comprehensive plan underscores CNH’s commitment to growth, innovation, and operational excellence in the evolving agriculture and construction sectors.
CNH is refining its go-to-market strategy to better serve farmers and grow globally: Case IH and New Holland remain global brands; STEYR targets Europe; annual 100 bps margin increase over five years, with emphasis on growth-oriented dealers and customer engagement; predictive maintenance and AI support to ensure 100 per cent uptime and improved post-sales connectivity.
Financial and Growth Targets comprise: Aiming for 16–17 per cent by 2030 via optimized products, sourcing, and manufacturing and development of cost saving strategies worth $550 million from operational improvements.
