bigbasket will source organic fruits, vegetables, and staple items directly from organic farmers across the state and will launch four new collection centers in Andhra Pradesh.
Hyderabad based bigbasket, a TATA Enterprise, has signed a landmark Memorandum of Understanding (MoU) with the Government of Andhra Pradesh to strengthen the organic produce market linkage. This partnership will enable bigbasket to source organic fruits, vegetables, and staple items directly from organic farmers across the state and supply them to its distribution centres nationwide.
The MoU was signed in the presence of the Chief Minister of Andhra Pradesh, N. Chandrababu Naidu, marking a significant step towards strengthening the organic agriculture ecosystem and supporting the state’s farmers. As part of the collaboration, bigbasket will establish four new collection centres in Andhra Pradesh, ensuring a daily supply of fresh, high-quality organic produce. The initiative aims to improve the livelihoods of local organic farmers and enhance consumer access to sustainable, organic products.
Speaking on the occasion, Seshu Kumar Tirumala, Chief buying and merchandising officer, bigbasket, said, “This MoU with the Andhra Pradesh government is a monumental step forward, not just in terms of establishing robust market linkages, but in reshaping the future of agriculture. Our focus goes beyond simply supplying fresh, high-quality organic produce – it’s about creating an ecosystem where both farmers and consumers thrive. By extending our network of collection centers, we are creating a lasting impact on the local economy, reducing the carbon footprint of our supply chain and improving the accessibility of healthy, organic food for people across India.”
Currently, bigbasket operates 12 organic collection centres and in total around 80+ collection centres across India, working closely with over 1,500 organic farmers. This initiative aligns with bigbasket’s ongoing efforts to make organic food more accessible and affordable. In September 2024, the company introduced an initiative offering organically grown fruits, vegetables, and staples at prices comparable to conventionally grown products, aiming to eliminate the price gap and promote sustainable agriculture. This MoU is also another significant step by bigbasket towards solidifying its reputation as India’s premier destination for organic produce.
