The company also plans to set up a 2-hour delivery service to cater to the growing demand for convenience and quick commerce
The Organic World (TOW), India’s No.1 Responsible Retailer and part of the Bengaluru-based Nimida Group, is targeting the addition of 30 new stores in Hyderabad, by the end of 2025. In September this year, TOW marked its foray out of Karnataka with the launch of its first store in Hyderabad in Pragathi Nagar. This targeted expansion marks a pivotal step in TOW’s strategic growth as it aims to increase its footprint across South India.
This move underscores TOW’s commitment to making worry-free, wholesome, curated groceries accessible to a wider audience and supporting its ambitious pan-India target of INR 100 crore in revenue by the end of FY 2025. Hyderabad has been a key focus area for the brand, given the growing preference for organic and chemical-free products among consumers in the city.
TOW’s presence in the city will be marked by its ongoing investment in new store setups and comprehensive marketing efforts, alongside a 2-hour delivery service to cater to the growing demand for convenience and quick commerce. Currently, TOW has three stores in Hyderabad – in Pragathi Nagar, Kompally, and Kokapet. The expansion plan comes on the back of an overwhelming response that the brand received from consumers, across their stores and online channels.
“Our Hyderabad expansion is just the beginning of our journey to provide chemical-free, worry-free living to more people across India,” said Gaurav Manchanda, Founder, Nimida Group, the parent company of The Organic World. “We have had a great response from Hyderabad with our initial few stores. We see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions. Our aim is to empower these consumers with access to healthier and safer choices – our range of worry-free, wholesome, curated groceries – that can benefit both their well-being and the environment,” adds Manchanda
The expansion in Hyderabad is part of TOW’s broader plans to strengthen its presence in major urban centres and tier 2 and tier 3 cities across India, including Bangalore, Mysore, Chennai and Coimbatore.The expansion will include a mix of company-owned (COCO) and franchise-operated (FOFO) stores strategically located in key catchment areas. TOW intends to establish itself as a household name synonymous with worry-free, wholesome, curated groceries.
Since its inception in 2017, TOW has been dedicated to raising awareness about the importance of choosing products free of harmful chemicals. The brand’s curated range includes organic-certified, pesticide-free fruits and vegetables, chemical-free staples, hormone- and antibiotic-free dairy, personal care products free from parabens and sulfates, toxin-free homecare, as well as nutritious snacks and wellness items. Each product is carefully sourced and vetted, to meet higher than established industry standards, supporting the community’s health and environmental sustainability.
With the launch of its Hyderabad stores, The Organic World invites local residents to discover a new shopping experience dedicated to holistic living and healthier choices. As TOW continues to expand, the brand is poised to be a transformative force in the organic retail sector, helping communities embrace a cleaner, more mindful way of life.
About The Organic World
The Organic World (TOW), a part of the Bengaluru-based business conglomerate, Nimida Group, was launched in 2017 with a mission to create a positive and progressive impact on the world. The brand is dedicated to providing better choices for everyone—consumers, communities, farmers, responsible brands, and the planet. TOW empowers individuals to embrace a healthier and safer lifestyle with its worry-free, wholesome, curated groceries. With over 3000 organic and natural products available under one roof, TOW offers a diverse selection that includes organic-certified, pesticide-free fruits and vegetables, wholesome chemical-free staples, and homecare products free from toxins. Customers can also find a wide range of safe personal care items free of parabens and sulfates, health and wellness products, lovingly curated childcare items, and nutritious snack alternatives. Since the launch of its pilot store in JP Nagar, TOW has been at the forefront of raising awareness about the compromises associated with conventional lifestyle choices. The brand has redefined industry benchmarks for authenticity, accessibility, and affordability, making it easier for consumers to make informed, health-conscious decisions.
About Nimida Group
The Nimida Group is a business group headquartered in Bengaluru, India. The word Nimida is derived from the Sanskrit word Nimitta, which means ‘cause for good’. Established in 2022, the businesses under the Nimida Group help in enabling better choices and creating sustainable value. The group is active in sectors such as retail, consumer goods, farming, and sports. Businesses under the Nimida Group include: The Organic World, Wellbe Foods, Osh Homecare Solutions, Nimida Sports, Happy Harvest Farms, & Root’d. Gaurav Manchanda is the Founder and Director of Nimida Group.
