The event honoured India’s richest farmers and highlighted Mahindra’s dedication to cutting-edge technology to change the farming landscape
Mahindra Tractors, India’s leading tractor brand celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called ‘Millionaire Farmer of India Award’.
In its second edition, the awards held at the Indian Agricultural Research Institute (IARI) in New Delhi from December 01 – 03, 2024, witnessed the esteemed presence of Shri. Nitin Gadkari – Honourable Union Minister of Road, Transport, and Highways, Government of India, Shri. Bhagirath Chaudhary – Honourable Union Minister of State for Agriculture & Farmers Welfare, Government of India, Prof. Ramesh Chand – Member of National Institution for Transforming India, NITI Aayog, Government of India, and Chairman of the Institute of Economic Growth, New Delhi, Shri. Parshottam Rupala – Former Union Minister, Fisheries, Animal Husbandry & Dairying, Shri. SP Singh Baghel – Minister of State, Ministry of Fisheries, Animal Husbandry & Dairying, along with other dignitaries.
The 3-day event honoured over 1200 farmers, across 300 categories, at the district, state, and national levels, such as horticulturists, spice farmers, poultry, dairy etc. and includes prominent personalities from India’s agriculture industry. At the event Mahindra also showcased a wide range of cutting-edge tractors and farm mechanization solutions.
During the 3-day event, Mahindra Tractors showcased its range of tractors across various categories and farm machinery for various applications. Among these was the Mahindra OJA, Mahindra’s future-ready range of 4WD light-weight tractors.
Like the inaugural edition of Millionaire Farmer of India, Mahindra Tractors will interact with farmers at the district level through roadshows and activities at KVKs (Krishi Vigyan Kendra’s) through the year.
With a primary objective to acknowledge, inspire and elevate the profession of farming in India, the ‘Millionaire Farmer of India Awards’ recognises farmers who through unwavering efforts have not only doubled their farm incomes, but have also achieved millionaire status, through best practices, integrating technology, while attaining record levels of productivity and profitability from their farmlands over the years.
Mahindra is India’s No.1 tractor brand for nearly four decades and is the world’s largest tractor manufacturer by volume. Mahindra rolled-out its first tractor in 1963, through a joint venture with International Harvester, Inc., USA, and in March 2019 became the first Indian tractor brand to sell three million tractors including global sales. Powerful and fuel efficient for longer duty cycles, Mahindra Tractors are Built ‘Tough’ and are known for their exceptional build quality and performance on rugged and unforgiving terrains, for India and over 50 global markets. Mahindra Tractors offer the widest tractor portfolio for India and are developed based on Mahindra’s world-class R&D, product development, quality manufacturing, in India, with world-class testing standards, based on world-class engines, powertrains, and aggregate technologies. This is backed by the country’s most comprehensive tractor sales, service, and spares networks, for lowest total cost of ownership, along with the highest tractor resale value.
Spanning 60 years, Mahindra has broadened its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
