In conversation with AgroSpectrum, Pragya Kalia, Managing Director of Plasma Water Solutions India Pvt Ltd delves into how the company aims to catalyse growth in the agriculture sector by leveraging innovative technologies. Here are some edited excerpts:
Plasma Water Solutions India, a 100 per cent subsidiary of Plasma Water Solutions Inc, USA, has established a robust service network through authorised partners. Currently, validation demo sites are operational in Uttar Pradesh, Telangana and Tamil Nadu, with plans for expansion into other regions. In conversation with AgroSpectrum, Pragya Kalia, Managing Director of Plasma Water Solutions India Pvt Ltd delves into how the company aims to catalyse growth in the agriculture sector by leveraging innovative technologies. Here are some edited excerpts:
Since starting in September 2022, what has been your experience in terms of challenges and opportunities in India in the past year?
As one of the largest agrarian economies and a rapidly emerging agricultural exporter, India presents vast opportunities for driving growth through innovative technologies like ours to enhance productivity. If productivity and quality can be enhanced, India has the potential to feed the world. Our technology achieves both objectives, in the most natural and sustainable manner. However, our journey of making our solution available to smallholder farmers through an aggregator business model, and then driving tech adoption through them, will be a challenging one.
Over the past 12 months, your company has entered into MoUs with several organisations including ICAR, ICRISAT, Uttar Pradesh Diversified Support Programme (UPDASP), UP Horticulture Department of Agriculture (government of Uttar Pradesh), and Samunnati. How do you anticipate these MoUs will assist in expanding your operations within the country?
Just as it takes a village to raise a child, collaboration is crucial for our journey. Many like-minded partners have joined forces, offering their support as we strive steadfastly towards our goals. Any new technology requires demonstration, validation by third parties, experts and endorsement by credible users to establish trust. That’s what our objective is. Through scientific validation, we continuously refine our technology and share results with key stakeholders, facilitating faster adoption and adding value to the scientific community. Field demonstrations allow us to showcase our technology in action, empowering end-users and encouraging them to reuse and share their positive experience within their networks, thus fostering adoption and word-of-mouth promotion.
What are the unique selling points (USPs) of Plasma-ised Water technology for the agriculture sector, and how do you plan to popularise it in a vast country like India at an affordable price? The USP of Plasma-ised Water lies in its ability to enhance yield quality and productivity in the most natural manner, without the use of chemicals. The best way to make it popular is to place the technology directly into the hands of end-users. Farmers, seed companies, large agri enterprises, and government bodies are actively participating in our Technology Validation Demos across the country.
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