To help expand the sales opportunity more quickly the two parties have agreed upon and signed a first and unique production under a licence agreement
Independent international manufacturer and distributor of natural animal feed additives Anpario plc, and Saife Vetmed India Pvt. Ltd. signed a new manufacturing partnership agreement at the prestigious Poultry India show held in Hyderabad.
In the last 10 years, economic development in India has seen a regular year-on-year growth of 6 per cent of GDP, consequently, the market is attracting significant interest from international producers of feed ingredients. India is the second largest producer of eggs in the world behind China, the eighth largest producer of chicken meat, the largest producer of milk contributing 24 per cent of all the milk produced in the world and is the second largest producer of shrimp behind Ecuador.
Saife Vetmed based in New Delhi, have successfully represented Anpario’s flagship product Orego-Stim in India since 2008. Orego-Stim, developed and manufactured by Anpario, is the leading phytogenic feed additive formulated from a unique source of 100 per cent natural oregano essential oil, and is proven to support profitable, health and performance in all species. Changes to production practices and a greater focus on sustainable solutions to drive healthy profitable growth, combined with improved access to the market over the last 2 years have almost tripled Orego-Stim sales and the partnership is ready to move to the next level.
Andrew Jackson, Commercial Director at Anpario commented, “We believe it is the right moment to increase our focus on India and capitalise on the opportunity such a significant market represents to Anpario.”
To help expand the sales opportunity more quickly the two parties have agreed upon and signed a first and unique production under licence agreement. The agreement was signed on the 24th of November at the Poultry India show on Saife Vetmed’s stand in Hyderabad. “The objective of such an agreement is to allow the partnership to offer Orego-Stim in a more affordable package to customers in India and so speed up our sales growth in the country,” explained Andrew Jackson.
