Funding will support efficient scaling & customer acquisition in the pet chicken market
Grubbly Farms, a speciality pet food company using black soldier fly grub protein as a healthier and more sustainable protein alternative, announced it has closed its Series A funding round. The round was jointly led by internal investors Overline and Oval Park Capital with reinvestment from Chris Klaus, Founder of Internet Security Systems and current CEO of Fusion World and Gina Del Vecchio, Co-Founder and General Partner at Off Leash Ventures.
With this capital infusion, Grubbly Farms plans to double down on its historical focus on the pet chicken market, currently estimated at $4 billion per year. Since its inception in 2015, Grubbly Farms has become the dominant premium brand for backyard, pet chicken feed with over 15,000 five-star reviews and a 50 per cent subscriber retention rate after 12 months (compared to the pet industry average of 33 per cent). Pet chickens are the 3rd most popular pet in America, only trailing dogs and cats. Grubbly Farms has answered the demand for high-quality, all-natural options for flock owners who want healthier options for their chickens.
“When it comes to pet chicken feed, backyard flock owners with a higher standard for quality ingredients were largely underserved. There’s immense potential for how we can use the black soldier fly grub to support pet nutrition and we know this is just the beginning,” said Sean Warner co-Founder and CEO.
Over 1 billion dollars has been invested in insect manufacturers as they strive to develop and produce sustainable proteins at a fraction of the greenhouse gas emissions when compared to traditional proteins. The grubs are raised from food waste diverted from landfills. By partnering with insect manufacturers around the world, Grubbly Farms has helped divert over 30 million pounds of food waste.
