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Wednesday / February 8. 2023

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HomeCompany NewsNew Holland Straddle Concept bags gold at German Design Awards 2023

New Holland Straddle Concept bags gold at German Design Awards 2023

The tractor is designed to tackle demanding constraints posed by narrow vineyards

The Straddle Concept from New Holland Agriculture, a global brand of CNH Industrial, has won the gold medal for Excellent Product Design at the German Design Awards 2023. This prestigious ward is given by the German Design Council (set 1953) to products that display outstanding innovation and a seamless marriage of form and function. 

New Holland partnered with Pinnifarina , the internationally renowned design house, to develop the Straddle Tractor Concept. The tractor is designed to tackle the demanding constraints posed by narrow vineyards – which are renowned for producing high quality, high value, wines from grapes grown in rows less than 1.5 metres wide, often on steep slopes. Inspired by the shape of a champagne flute, the design of the tractor is a tribute to our grape growing customers. 

The concept has also been created as ready for electric traction. This reflects New Holland’s commitment to more productive and sustainable agriculture, and its focus on alternative fuelled machines for a better future. 

This award is the latest recognition of the company’s continued excellence in industry leading design and innovation. 

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