Platforms 14, 15, and 16 have majority of trains departing for Bihar and Uttar Pradesh where bulk of target audience resides
BL Agro, India’s leading FMCG Company, breaks new ground and becomes the very first company to be granted naming rights of New Delhi Railway Station platforms 14, 15 and 16.
This is the first time that such a tie-up with private players has been made possible, and the honour has been awarded to reputed businesses or government organisations.
With this pioneering agreement, Platforms 14 and 15 will be branded as ‘Nourish Platform 14 and 15’ and Platform 16, the one on the Ajmeri Gate side of the station, will be branded as ‘Bail Kolhu Platform Number 16’. The new stylisation ‘Nourish Platform 14 and 15’ and ‘Bail Kolhu Platform 16’ at New Delhi Platform will be seen at all the places in the platform area and wherever else the name is displayed.
Ghanshyam Khandelwal, Chairman, BL Agrosaid, “It is an appreciable initiative taken by Indian Railways, and I congratulate the ministry for such progressive vision. It indeed is a landmark moment for us and we’re ecstatic to be spearheading it for New Delhi Railway Station.”
Ashish Khandelwal, Managing Director, BL Agro said, “We chose Platforms 14, 15, and 16 because the majority of the trains that depart from there are for Bihar and Uttar Pradesh, the two states where the bulk of our target audience resides. It’s a meeting of minds. On average, each platform handles 13 to 23 trains per day, and the number of passengers the entire station gets is over 2 lakhs. Come the festive seasons, the footfall reaches 6 lakhs daily. It opens for us an unusual window to reach deeper into our target market in an unexplored way.”
