The funding will be used to scale up farm operations, implement complete traceability and transparency of produce, marketing and creation of an integrated Farm-tech platform.
Mumbai based Nutrifresh, an agri-tech start-up focusing on hydroponically-grown, fresh, clean, green, residue-free, and chemical-free produce, has attracted $5 million as pre-series seed funding. The funding is led by Theodore Cleary (Archer Investments), Sandiip Bhammer (Managing Partner – Green Frontier Capital), Sky Kurtz (CEO & Cofounder of Pure Harvest UAE), Mathew Cyriac (Florintree Advisors & ex MD of Blackstone India), Dr Soumitra Dutta (Dean Elect – Saïd Business School, University of Oxford), Shaishav Dharia (Regional CEO, Lodha Group), Karan Goshar (Samarthya Investment Advisors LLP) among others, for setting up India’s largest soil-less farms.
The funding will be used to scale up farm operations, implement complete traceability and transparency of produce, marketing and creation of an integrated Farm-tech platform. Co-founded by two Agripreneurs’ Sanket Mehta and Ganesh Nikam, Nutrifreshs’ vision is to provide consistent pesticide-free Hydroponic produce that is nutrient-rich providing-rich to the Indian consumer year-round. Nutrifresh is extremely focused on quality and is one of the few growers having certifications like ISO, FSSAI, APEDA, HACCP and GLOBAL GAP.
Commenting on the funding, Sanket Mehta, Co-Founder, Nutrifresh Farm Tech Farms Pvt Ltd, said, “Team Nutrifresh is extremely committed to bringing focused Hydroponic Farming which is robust, tech-enabled, IOT based and gives consistent production. The funding in Ag-tech space is the proof of concept encircling the fact that residue-free and quality veggies are most critical in urban lifestyle and Nutrifresh is focused on bringing quality food security. With the current round of funding, Nutrifresh aims to enhance the production capacities and bring in standardization in the Production process thus, scaling the farms with requisite SOPs to gain a higher competitive edge. Nutrifresh wants to establish itself as a Household Brand.”
The entire production is controlled right from procurement of seeds, germination, nursery, harvesting, packaging and finally delivery of the produce to the end user. The produce reaches the consumer within 24 hours of harvest which is a testament to the supply chain being fully integrated and in line to maintain consistency of freshness. Boasting of 42+ SKUs, Nutrifresh is supplying its products to over 100 plus B2B aggregators in the Indian market and to Modern Trade aggregators and Delivery Partners like Nature’s Basket, Big Basket, Swiggy, Kissan Konnect and Zomato Hyperpure.
