The funds will be utilized for investment in technological intervention that will help category development and improve overall customer experience
Bengaluru based Licious, India’s largest tech-first, fresh animal protein brand, announced their Series F2 fund raise of $150 mn, today. This round of fundraise comes just 6 months after the company became the first D2C unicorn in the country. Series F2 is led by Singapore based Amansa Capital, along with Kotak PE & Axis Growth Avenues AIF – I. Existing investors have also participated in the round along with prominent angel investors including Nithin & Nikhil Kamath of Zerodha, BoAt’s Aman Gupta and Haresh Chawla, Partner, True North.
Over the last 6 years, Licious has led the D2C revolution in the country, emerging as the first unicorn in the sector. Licious built India’s first farm to fork model with its proprietary tech-driven supply chain and introduced global standards of meats and seafood for Indian consumers. This was a lot more than just building a brand, it was transformation of an entire sector. Farmers and fishermen were benefited through training on global practices, a fair price for their produce & a steady stream of income.
Vivek Gupta & Abhay Hanjura, Co-Founders, Licious, “Today, Licious is the highest valued D2C start-up in India. This valuation is a direct outcome of the value that we have created for our stakeholders- investments made towards building the category have borne us rich dividends and have propelled growth for the company and its people. The growing interest of investors- from India and abroad alike is an added assurance that obsession with customers, quality and service standards are the pillars of the best businesses. We are delighted to welcome Amansa Capital, Kotak PE and Axis Growth Avenues AIF – I along with the angel investors to the Licious family and thank our existing investors for reaffirming their faith in our vision.
S Sriniwasan, MD, Kotak Investment Advisors Limited, said “We are excited to partner with Licious, India’s #1 D2C brand. Due to Licious’ focus on quality and strong execution, its successfully creating a habituated and loyal customer base”.
The funds raised through Series F2 will be utilized for investment in technological intervention that will help category development and improve overall customer experience. The company will also invest in strategic acquisition and widening & deepening the brand’s reach.
