The move will strengthen the company’s market position for many years

Breeder of ornamental crops Royal Van Zanten and plant research company KeyGene have agreed upon a multi-year partnership in research and development. The partnership will enable Royal Van Zanten, a leading company in pot plants, cut flowers and flower bulbs, to accelerate the development of market-focussed varieties in its ornamental crops and strengthen its team of passionate breeders and scientists. Thanks to the new collaboration, KeyGene, which develops and applies innovative technologies for crop improvement, can importantly broaden the use of its proprietary technologies in ornamental crops.

Innovative technologies for plant breeding developed at KeyGene will boost Royal Van Zanten’s breeding of ornamental crops, which will allow for strengthening the company’s market position for many years.